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william doust

Axis of Influence series: Voice and Echo | Changes - 0 views

changesuk.net/...nfluence-series-voice-and-echo

axis of influence partnerships services influence tookit resources

shared by william doust on 08 Feb 10 - Cached
  • influential.
    • william doust
      william doust on 08 Feb 10
       
      Eliz - what was that word? - not campaigning, but similar to the concept of influence/influencing
  • Elizabeth Borg on 09 Feb 10
     
    The word was lobbying!
william doust

Klout - 0 views

www.klout.net

socialmedia klout twitter clout twitter klout twitter tool soical inflluence social network influence

shared by william doust on 19 Mar 09 - Cached
  • william doust on 19 Mar 09
     
    check out the power of your influence on twitter
Elizabeth Borg

Family Learning Festival - 34 views

I especially enjoyed the Mosaic Report - as research for our FLF funding application.....and it's also an inspiration to CLP of how using data etc can be soooo effective in making your case... will...

FLF family learning festival family learning funding

started by Elizabeth Borg on 12 Aug 09 11 follow-ups, last by Elizabeth Borg on 18 Aug 09
william doust

'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products - Knowl... - 0 views

knowledge.wharton.upenn.edu/article.cfm

influentials' imitators' buzz marketing guerilla marketing for:elizborg word of mouth wom

shared by william doust on 07 Mar 09 - Cached
    • william doust
      william doust on 07 Mar 09
       
      Eliz - this is good to keep in mind when diffusing & growing CLP
    • william doust
      william doust on 07 Mar 09
       
      YOu don't have to read it, you can download the audio or listen to it on page.
  • 'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
  • william doust on 07 Mar 09
     
    Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.
william doust

Logic+Emotion: L+E Visual Thinking on Flickr - 0 views

darmano.typepad.com/...le-visual-think.html

emotion logic networking networkintelligence internet pr marketing word-of-mouth slideshow

shared by william doust on 17 Feb 09 - Cached
  • william doust on 17 Feb 09
     
    Check out the slideshow..visual repressentation fo connecting, influencing and marketing on the web....really, really fab.
william doust

What Would Homer Simpson Do? Your Messages and the Emerging Science of Behavioral Econo... - 0 views

nten.org/...g-science-behavioral-economics

behavioral econonomics behavioral economics neuroeconomics

shared by william doust on 18 Feb 10 - Cached
  • william doust on 18 Feb 10
     
    "Pop quiz: The following messages have what in common? * Frances Osborne's The Bolter is an Oprah Winfrey Book Club selection. Buy it now. * 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. * Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. The answer? They all use principles of behavioral economics to influence their audience's decisions. And you can too. Nonprofit marketers and fundraisers often base important strategic and tactical choices on thinking grounded in established theories and practices, including direct marketing and economics. But what about established psychological theories? Enter behavioral economics."
william doust

Learning Revolution: Festivals, Libraries & Interesting responses ;-D - 7 views

Digital Britain Report... http://www.official-documents.gov.uk/document/cm76/7650/7650.asp main interest...From informal adult learning.... >Fun digital related activities build confidence & invis...

learning revolution learning

started by william doust on 18 Aug 09 7 follow-ups, last by william doust on 18 Aug 09
william doust

Conversation Agent: Forget Influentials: in Viral Marketing, Context Matters - 0 views

www.conversationagent.com/...forget-influent.html

for:elizborg gueriall marketing influence influential network wom buzz womm

shared by william doust on 08 Mar 09 - Cached
    • william doust
      william doust on 08 Mar 09
       
      Eliz - some reading to complement your guerilla marketing - enjoy and share.
  • Forget Influentials: in Viral Marketing, Context Matters
  • william doust on 08 Mar 09
     
    side companion reading to go with your "guerilla marketing"
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