How can digital and the internet be integrated into your overall learner/service user experience? Would you use it to persuade? to re-assure? to provide tips? to share rich service user knowledge? - check this case study of the shoe-trainer biz to get your creative juices flowing ;-D
some lovely down to earth and practical tips of looking at preparing your content so it is more search engine friendly (for people to find you), so it is "optimised" (Search Engine Optimi(sed)sation).