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william doust

Social Marketing: How Companies Are Generating Value from Customer Input - Knowledge@Wh... - 0 views

knowledge.wharton.upenn.edu/article.cfm

knowledge@wharton co-development co-branding social marketing marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached
  • Social Marketing: How Companies Are Generating Value from Customer Input
    • william doust
      william doust on 07 Mar 09
       
      social marketing: power of grassroots and people helping you shape your brand!
    • william doust
      william doust on 07 Mar 09
       
      User/audience/customer input - shaping your brand.
  • william doust on 07 Mar 09
     
    Social Marketing: How Companies Are Generating Value from Customer Input -
william doust

63 Percent Increase in Social Media Marketing Budgets | Interactive Marketing Blog - 0 views

sampadswain.com/...social-media-marketing-budgets

news socialmedia social media sociallmedia for:christinewp for:elizborg

shared by william doust on 24 Mar 09 - Cached
  • william doust on 24 Mar 09
     
    63 Percent Increase in Social Media Marketing Budgets
william doust

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

knowledge.wharton.upenn.edu/article.cfm

for:elizborg buzz guerilla marketing buzz marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached
  • The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
    • william doust
      william doust on 07 Mar 09
       
      Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
    • william doust
      william doust on 07 Mar 09
       
      mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  • Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
  • ...2 more annotations...
  • Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
  • Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
  • william doust on 07 Mar 09
     
    Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
william doust

Unmarketing notions - 1 views

www.brianoberkirch.com/...unmarketing-notions

social marketing social media

shared by william doust on 25 Oct 10 - Cached
  • william doust on 25 Oct 10
     
    marketing in a social media age where people power un-ravels brand realities! - un-learn traditional marketing by checking out this blogpost - fab! ;-)
william doust

Best and Worst Practices Social Media Marketing | Online Marketing Blog - 0 views

www.toprankblog.com/...actices-social-media-marketing

shared by william doust on 23 Mar 09 - Cached
  • william doust on 23 Mar 09
     
    Best and Worst Practices Social Media Marketing
william doust

New Study Reveals Facebook Better Than Twitter for Marketers | Social Media Examiner - 0 views

www.socialmediaexaminer.com/ter-than-twitter-for-marketers

facebook social media integration social media studies for:bunnymartin for:christine.wp for:elizborg

shared by william doust on 01 Feb 10 - Cached
  • william doust on 01 Feb 10
     
    facebook Vs Twitter: Long free Summary of paid for study.How facebook is better for marketing and marketers. Check out when you can.
william doust

The Social Customer Manifesto - 0 views

www.socialcustomer.com

manifesto social socialnetworking socialsoftware social marketing

shared by william doust on 08 Mar 09 - Cached
  • CRM Doesn't Go Far Enough: Somehow We Left the Customer Out of Customer Relationship Management."
  • william doust on 08 Mar 09
     
    another blog realted to the power of people in the age of the social networks and social media - probably inspired by clue train manifesto ;o) The McDaddy of revolt against - bad irresponsive and disrespectful business and its practices
william doust

Conversation Agent: How Social Networks are Disrupting Everything you Know About Business - 0 views

www.conversationagent.com/...how-social-netw.html

for:elizborg networks social network conversation marketing emarketing

shared by william doust on 08 Mar 09 - Cached
  • In other words, mindset and attitude count.
    • william doust
      william doust on 08 Mar 09
       
      Mindset! - engagement, celebration and conversation, rather than just sales - my view!
    • william doust
      william doust on 08 Mar 09
       
      Eliz - why we need to invest in building conversations and networks
  • How Social Networks are Disrupting Everything you Know About Business
  • ...1 more annotation...
  • The use of digital is also blurring the lines between customer and seller. A few years ago people thought I was insane in facilitating a network on my lonesome on top of my day job. You join a professional association and become the VP of programming if you want to do that. Later they sought confirmation in their assessment of my insanity when I started Conversation Agent. Many are now using blogs as a dynamic newsletter to push news about their projects out. The difference between native and immigrant in the two activities above is the degree of involvement. When I started developing the network I only suspected that I would have a higher degree of interest in its success -- now I know with certainty that it's because I am at the same time organizer and leader as well as participant. Having a blog is a way to stay curious and participate in the larger conversation, not merely a way to make your newsletter interactive.
  • william doust on 08 Mar 09
     
    social networks and blogs! - impact on business when power of digital and custoemr and company is blurrring - due to conversations!
william doust

ICA Home | ICA/AIGA Design Series: Design as Social Agent - 0 views

www.icaboston.org/...design-agent

design images change marketing

shared by william doust on 03 Mar 09 - Cached
  • Through a full day of presentations, interviews, gallery tours, author talks, and more, this program considers the place of Shepard Fairey's work in a powerful design history of civic empowerment and resistance, seeks to understand how images resonate and gain momentum, examines the latest trends in communication and messaging, and discusses the implicit challenges of social agency in design.
  • william doust on 03 Mar 09
     
    impact of design and images in social change, politics, marketing...bit of interesting blurb
william doust

2010 May : Social Episodes - 0 views

blog.socialepisodes.com/05

socialmedia social media social marketing

shared by william doust on 02 Sep 10 - Cached
  • william doust on 02 Sep 10
     
    blog site discussing and exploring all things social media.
william doust

Four roles for social media in local government communications | Simon Wakeman - public... - 0 views

www.simonwakeman.com/...ocal-government-communications

for:christinewp for:elizborg

shared by william doust on 23 Mar 09 - Cached
  • Four roles for social media in local government communications
  • william doust on 23 Mar 09
     
    Eliz - you can change reasons for local govt. using social media & comms to those things we have discussed for CLP with regards to funding! - and rationale. PLS check this out ;o) Chris FYI too.
william doust

Debunking Six Social Media Myths - BusinessWeek - 0 views

www.businessweek.com/...tc20090218_335887.htm

shared by william doust on 23 Feb 09 - Cached
  • Debunking Six Social Media Myths Using social media to market your business is a good idea. Just don't plan on getting your whiz-kid nephew to do it for free
    • william doust
      william doust on 23 Feb 09
       
      This is a fab article on business week to get you to think b4 going bezerk with social media my lovely chum ;0)
william doust

Brand Building + Social Media = Zappos Example and Employee Advocacy - Fast.Fwd.Innov@tion - 0 views

www.fastfwdinnovation.com/...-example-and-employee-advocacy

for:christinewp for:elizborg for:rachyjohnstone

shared by william doust on 11 Jun 09 - Cached
  • Brand Building + Social Media = Zappos Example and Employee Advocacy
    • william doust
      william doust on 11 Jun 09
       
      Very inspiring change context - and see it with community building eyes - from the philanthropic sector ;-) enjoy
  • every year a culture book including testimonials of employees about how it is to work at Zappos.
  • Zappos tends more on spending money on employees than on media planning.
  • ...6 more annotations...
  • We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning - Brian Karma, Zappos director of creative services and brand marketing
  • the strategy is just smart: empowering people so they keep on being accurate and engaged with their customers to provide them with the best-in-class customer care, making people comfortable with buying shoes online and spreading the word thanks to the customer support.
  • It’s one strategy that would work for any company,
  • not a company culture that many can afford to develop
  • you’ve got it in you DNA, whether you don’t: being able to implement the community management at all levels of a company, the 360 degrees process communities as Ross Mayfield explains, is more like an utopia for many companies that won’t be able to master the social media channel as Zappos do right now.
    • william doust
      william doust on 11 Jun 09
       
      This is sooo inspirational. Can we build charitable organisations with this view on a budget? - mmm. Anything is possible for those who persist ;-)
  • william doust on 11 Jun 09
     
    Check this out really inspirational - link etrategy to employees values in serving community. Well, this is what i read between the lines as I take the business concept into a community context ;-) It also links to the publishing element we've discussed time and time again. You'll love it ;-)
william doust

Comet Branding Radio | Internet Radio | Blog Talk Radio - 0 views

www.blogtalkradio.com/comet-branding-radio

branding radio internet blogtalkradio podcast socialmedia social media

shared by william doust on 02 Jun 10 - Cached
  • william doust on 02 Jun 10
     
    Get up to date with fab guests realted to new media, social media, and Marketing 2.0, PR 2.0
william doust

Content Marketing Playbook: video in the sticky note in the group - 0 views

www.junta42.com/ontent-marketing-playbook.aspx

content strategy social media and content strategy

shared by william doust on 20 Sep 10 - Cached
    • william doust
      william doust on 20 Sep 10
       
      funky video related to this here: http://vimeo.com/9826630
  • william doust on 20 Sep 10
     
    Social media can't do much without great content or value add. Tools are fine but don't just focus on push technology or your efforts will be Dead On Arrival (DOA)
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