Group items tagged word of mouth - Accelerated Family Learning - Friends of Campaign4 Learning

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

knowledge.wharton.upenn.edu/article.cfm

for:elizborg buzz guerilla marketing buzz marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
- william doust on 07 Mar 09
  
  Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
  
  <div class="cArrow"> </div><div class="cContentInner">Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)</div>
  
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- william doust on 07 Mar 09
  
  mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  
  <div class="cArrow"> </div><div class="cContentInner">mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!</div>
  
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Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
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Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
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Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
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william doust on 07 Mar 09

Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)

<div class="cArrow"> </div><div class="cContentInner">Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)</div>

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Word of Mouth + Strategy = engrave it in your delivery strategy - Fast.Fwd.Innov@tion - 0 views

www.fastfwdinnovation.com/...e-it-in-your-delivery-strategy

for:christinewp for:elizborg for:rachyjohnstone

shared by william doust on 11 Jun 09 - Cached

Word of Mouth + Strategy = engrave it in your delivery strategy
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william doust on 11 Jun 09

just the headline here is good, but read between the lines of how we've been discussing embedding "video" into planning learning sessions - and how you do fab themes that get people buzzing! how else could we build word of mouth?

<div class="cArrow"> </div><div class="cContentInner">just the headline here is good, but read between the lines of how we've been discussing embedding "video" into planning learning sessions - and how you do fab themes that get people buzzing! how else could we build word of mouth?</div>

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ChangeThis :: The Word on Word of Mouth - 0 views

www.changethis.com/7.WordOfMouth

for:christine.wp for:elizborg for:bunnymartin wom

shared by william doust on 04 Nov 09 - Cached

william doust on 04 Nov 09

word of mouth...

<div class="cArrow"> </div><div class="cContentInner">word of mouth...</div>

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Beware of Dissatisfied Consumers: They Like to Blab - Knowledge@Wharton - 0 views

knowledge.wharton.upenn.edu/article.cfm

word of mouth wom research

shared by william doust on 07 Mar 09 - Cached

Beware of Dissatisfied Consumers: They Like to Blab
- william doust on 07 Mar 09
  
  Bad blabbing and the bottom line
  
  <div class="cArrow"> </div><div class="cContentInner">Bad blabbing and the bottom line</div>
  
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william doust on 07 Mar 09

word of mouth - bad service experience

<div class="cArrow"> </div><div class="cContentInner">word of mouth - bad service experience</div>

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Retweet: The Infectious Power Of Word Of Mouth - 0 views

www.web-strategist.com/...ous-power-of-the-word-of-mouth

retweet strategy search twitter womm wom word of mouth

shared by william doust on 12 Mar 09 - Cached

Society for Word of Mouth - 0 views

www.theswom.org

wom swom womm for:rachyjohnsonte for:elizborg for:christine.wp for:williamdoust

shared by william doust on 11 Nov 09 - Cached

william doust on 11 Nov 09

Word of Mouth Marketing group(I think this is Ning with the domain name mapped over). Spotted in the church of the customer blog. enjoy

<div class="cArrow"> </div><div class="cContentInner">Word of Mouth Marketing group(I think this is Ning with the domain name mapped over). Spotted in the church of the customer blog. enjoy</div>

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There's a Ferrari in here somewhere: Church of the Customer Blog - 0 views

www.churchofcustomer.com/...-the-traditional-way-mark.html

swom wom womm for:rachyjohnsonte for:elizborg

shared by william doust on 11 Nov 09 - Cached

william doust on 11 Nov 09

Nielsen April research reveals (not again!!!!), word of mouth most powerful persuasion tool in advertising. This was done before a couple of years ago by a research group up north that does online marketing.

<div class="cArrow"> </div><div class="cContentInner">Nielsen April research reveals (not again!!!!), word of mouth most powerful persuasion tool in advertising. This was done before a couple of years ago by a research group up north that does online marketing.</div>

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A new way to measure word-of-mouth marketing - McKinsey Quarterly - Retail & Consumer G... - 0 views

www.mckinseyquarterly.com/...e_word-of-mouth_marketing_2567

WOM measuring word of mouth measuring wom MCQ mckinseyquarterly

shared by william doust on 10 Jul 10 - Cached

WOMMA - arranging meetup - 0 views

www.womma.org

word-of-mouth womma viral advertising organization association pr

shared by william doust on 17 Feb 09 - Cached

william doust on 17 Feb 09

this is the word of mouth marketing assocation. There's some interesting info and freebies. US based, but still relevant

<div class="cArrow"> </div><div class="cContentInner">this is the word of mouth marketing assocation. There's some interesting info and freebies. US based, but still relevant</div>

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ChangeThis :: 10 Lessons Learned in Igniting Word of Mouth Movements - 0 views

www.changethis.com/60.03.BrainsOnFire

wom word of mouth for:elizborg for:bunnymartin for:christine.wp changethis

shared by william doust on 15 Oct 09 - Cached

Logic+Emotion: Inviting Your Community to Participate - 0 views

darmano.typepad.com/...inviting_your_c.html

conversation service user invovlement wom word of mouth word of mouth marketing

shared by william doust on 25 Nov 09 - Cached

'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products - Knowl... - 0 views

knowledge.wharton.upenn.edu/article.cfm

influentials' imitators' buzz marketing guerilla marketing for:elizborg word of mouth wom

shared by william doust on 07 Mar 09 - Cached

- william doust on 07 Mar 09
  
  Eliz - this is good to keep in mind when diffusing & growing CLP
  
  <div class="cArrow"> </div><div class="cContentInner">Eliz - this is good to keep in mind when diffusing & growing CLP</div>
  
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- william doust on 07 Mar 09
  
  YOu don't have to read it, you can download the audio or listen to it on page.
  
  <div class="cArrow"> </div><div class="cContentInner">YOu don't have to read it, you can download the audio or listen to it on page.</div>
  
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'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
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william doust on 07 Mar 09

Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.

<div class="cArrow"> </div><div class="cContentInner">Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.</div>

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WOMM-U 2009 - womma's university - 0 views

www.womma.org/wommu

wommu womm womma word-of-mouth

shared by william doust on 17 Feb 09 - Cached

william doust on 17 Feb 09

for your information only

<div class="cArrow"> </div><div class="cContentInner">for your information only</div>

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YouTube - WatchWOMMA's Channel - 0 views

www.youtube.com/watchwomma

youtube womma word-of-mouth

shared by william doust on 17 Feb 09 - No Cached

william doust on 17 Feb 09

Check out how this association uses youtube to communicate with its audiences

<div class="cArrow"> </div><div class="cContentInner">Check out how this association uses youtube to communicate with its audiences</div>

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Logic+Emotion: L+E Visual Thinking on Flickr - 0 views

darmano.typepad.com/...le-visual-think.html

emotion logic networking networkintelligence internet pr marketing word-of-mouth slideshow

shared by william doust on 17 Feb 09 - Cached

william doust on 17 Feb 09

Check out the slideshow..visual repressentation fo connecting, influencing and marketing on the web....really, really fab.

<div class="cArrow"> </div><div class="cContentInner">Check out the slideshow..visual repressentation fo connecting, influencing and marketing on the web....really, really fab.</div>

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Whose Word-of-Mouth Matters? - eMarketer - 0 views

www.emarketer.com/Article.aspx

shared by william doust on 22 Jun 09 - Cached

- william doust on 22 Jun 09
  
  wot your instict tells you is right ;-D here...
  
  <div class="cArrow"> </div><div class="cContentInner">wot your instict tells you is right ;-D here...</div>
  
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ChangeThis :: Deliver the "Wow!" to Make More Money - 0 views

www.changethis.com/60.06.DeliveringWow

wom word of mouth for:elizborg for:bunnymartin for:christine.wp changethis wow

shared by william doust on 15 Oct 09 - Cached

Group items tagged

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

Word of Mouth + Strategy = engrave it in your delivery strategy - Fast.Fwd.Innov@tion - 0 views

ChangeThis :: The Word on Word of Mouth - 0 views

Beware of Dissatisfied Consumers: They Like to Blab - Knowledge@Wharton - 0 views

Retweet: The Infectious Power Of Word Of Mouth - 0 views

Society for Word of Mouth - 0 views

There's a Ferrari in here somewhere: Church of the Customer Blog - 0 views

A new way to measure word-of-mouth marketing - McKinsey Quarterly - Retail & Consumer G... - 0 views

WOMMA - arranging meetup - 0 views

ChangeThis :: 10 Lessons Learned in Igniting Word of Mouth Movements - 0 views

Logic+Emotion: Inviting Your Community to Participate - 0 views

'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products - Knowl... - 0 views

WOMM-U 2009 - womma's university - 0 views

YouTube - WatchWOMMA's Channel - 0 views

Logic+Emotion: L+E Visual Thinking on Flickr - 0 views

Whose Word-of-Mouth Matters? - eMarketer - 0 views

ChangeThis :: Deliver the "Wow!" to Make More Money - 0 views

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