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william doust

'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products - Knowl... - 0 views

knowledge.wharton.upenn.edu/article.cfm

influentials' imitators' buzz marketing guerilla marketing for:elizborg word of mouth wom

shared by william doust on 07 Mar 09 - Cached
    • william doust
      william doust on 07 Mar 09
       
      Eliz - this is good to keep in mind when diffusing & growing CLP
    • william doust
      william doust on 07 Mar 09
       
      YOu don't have to read it, you can download the audio or listen to it on page.
  • 'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
  • william doust on 07 Mar 09
     
    Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.
william doust

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

knowledge.wharton.upenn.edu/article.cfm

for:elizborg buzz guerilla marketing buzz marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached
  • The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
    • william doust
      william doust on 07 Mar 09
       
      Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
    • william doust
      william doust on 07 Mar 09
       
      mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  • Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
  • ...2 more annotations...
  • Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
  • Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
  • william doust on 07 Mar 09
     
    Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
william doust

Beware of Dissatisfied Consumers: They Like to Blab - Knowledge@Wharton - 0 views

knowledge.wharton.upenn.edu/article.cfm

word of mouth wom research

shared by william doust on 07 Mar 09 - Cached
  • Beware of Dissatisfied Consumers: They Like to Blab
    • william doust
      william doust on 07 Mar 09
       
      Bad blabbing and the bottom line
  • william doust on 07 Mar 09
     
    word of mouth - bad service experience
william doust

Conversation Agent: Forget Influentials: in Viral Marketing, Context Matters - 0 views

www.conversationagent.com/...forget-influent.html

for:elizborg gueriall marketing influence influential network wom buzz womm

shared by william doust on 08 Mar 09 - Cached
    • william doust
      william doust on 08 Mar 09
       
      Eliz - some reading to complement your guerilla marketing - enjoy and share.
  • Forget Influentials: in Viral Marketing, Context Matters
  • william doust on 08 Mar 09
     
    side companion reading to go with your "guerilla marketing"
william doust

ChangeThis :: The Word on Word of Mouth - 0 views

www.changethis.com/7.WordOfMouth

for:christine.wp for:elizborg for:bunnymartin wom

shared by william doust on 04 Nov 09 - Cached
  • william doust on 04 Nov 09
     
    word of mouth...
william doust

There's a Ferrari in here somewhere: Church of the Customer Blog - 0 views

www.churchofcustomer.com/...-the-traditional-way-mark.html

swom wom womm for:rachyjohnsonte for:elizborg

shared by william doust on 11 Nov 09 - Cached
  • william doust on 11 Nov 09
     
    Nielsen April research reveals (not again!!!!), word of mouth most powerful persuasion tool in advertising. This was done before a couple of years ago by a research group up north that does online marketing.
william doust

Society for Word of Mouth - 0 views

www.theswom.org

wom swom womm for:rachyjohnsonte for:elizborg for:christine.wp for:williamdoust

shared by william doust on 11 Nov 09 - Cached
  • william doust on 11 Nov 09
     
    Word of Mouth Marketing group(I think this is Ning with the domain name mapped over). Spotted in the church of the customer blog. enjoy
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