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william doust

'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products - Knowl... - 0 views

    • william doust
       
      Eliz - this is good to keep in mind when diffusing & growing CLP
    • william doust
       
      YOu don't have to read it, you can download the audio or listen to it on page.
  • 'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
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    Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.
william doust

Conversation Agent: Forget Influentials: in Viral Marketing, Context Matters - 0 views

    • william doust
       
      Eliz - some reading to complement your guerilla marketing - enjoy and share.
  • Forget Influentials: in Viral Marketing, Context Matters
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    side companion reading to go with your "guerilla marketing"
william doust

Axis of Influence series: Voice and Echo | Changes - 0 views

  • influential.
    • william doust
       
      Eliz - what was that word? - not campaigning, but similar to the concept of influence/influencing
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    The word was lobbying!
william doust

NCB | About NCB - 0 views

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    Founded in 1963, the National Children's Bureau (NCB) is a charitable organisation that acts as an umbrella body for organisations working with children and young people in England & Northern Ireland. Through working in partnership, sharing knowledge, resources and services we have created a powerful, authoritative and influential voice to improve the lives of children and young people.
william doust

It's Complicated - beyond demographics - 0 views

    • william doust
       
      Does not psychographics cover some of this A-typical behaviour beyond the demographics usual suspects?
    • william doust
       
      wasn' this the case for Sony's 1st incarnation of the play staion, whose larges buyers were 30yr olds?
  • influentials
  • raditional way of dividing consumers by traditional demographics isn't enough anymore
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    This article looks beyond your usual cookie cutter demographics, because we don't all behave in the cookie-cutter style we are expected to behave like. This is where "psychographics comes in" - but not covered, although hinted at between the lines.
william doust

Influential Marketing Blog: SBF: 3 Ways To Kill And Reinvent Your About Page - 0 views

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    Add pizzaz - to your about page! - Wot did I say CLP? ;-)
Elizabeth Borg

The Centre for Social Justice - Home - 0 views

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    Don't know if we have time to write an application, but there's £10k per winning project - deadline 22 February. Was thinking of Angels. Would also raise awareneness of CLCs across different political parties and influential people.
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    don't know will check out l8tr ;-) maybe a bit of work in the evenings during the week? take care.
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