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william doust

What's the Buzz About Buzz Marketing? - Knowledge@Wharton - 0 views

knowledge.wharton.upenn.edu/article.cfm

buzz marketing guerilla marketing viral marketing

shared by william doust on 07 Mar 09 - Cached
    • william doust
      william doust on 07 Mar 09
       
      primer on buzz marketing/guerilla marketing
    • william doust
      william doust on 07 Mar 09
       
      share with those who didn't read any viral marketing, buzzz marketing or guerilla marketing
  •   blockquote{float:right; background-color:#F3E8CC;border:solid 1px; width:250px;padding-left:5px; padding-bottom:8px; } #content p{margin-right:10px; margin-left:15px;}   Knowledge@Wharton Marketing Research Article View Article on Knowledge@Wharton Mobile What's the Buzz About Buzz Marketing?
  • anonymous on 07 Mar 09
     
    Eliz - not only are we guerilla marketers we specialise in buzz marketing!!!
william doust

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

knowledge.wharton.upenn.edu/article.cfm

for:elizborg buzz guerilla marketing buzz marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached
  • The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
    • william doust
      william doust on 07 Mar 09
       
      Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
    • william doust
      william doust on 07 Mar 09
       
      mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  • Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
  • ...2 more annotations...
  • Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
  • Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
  • william doust on 07 Mar 09
     
    Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
william doust

Social Marketing: How Companies Are Generating Value from Customer Input - Knowledge@Wh... - 0 views

knowledge.wharton.upenn.edu/article.cfm

knowledge@wharton co-development co-branding social marketing marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached
  • Social Marketing: How Companies Are Generating Value from Customer Input
    • william doust
      william doust on 07 Mar 09
       
      social marketing: power of grassroots and people helping you shape your brand!
    • william doust
      william doust on 07 Mar 09
       
      User/audience/customer input - shaping your brand.
  • william doust on 07 Mar 09
     
    Social Marketing: How Companies Are Generating Value from Customer Input -
william doust

Video Marketing- 42 Ways to Use Video | Market Yourself as a Speaker - 0 views

www.speakerscommunity.com/...marketing-42-ways-to-use-video

video marketing video marketing communications sales trading selling

shared by william doust on 01 Mar 10 - Cached
  • william doust on 01 Mar 10
     
    "Video Marketing- 42 Ways to Use Video Posted on February 27th, 2010. Stop wasting time trading links with other websites, posting the same how-to article to a gazillion article directory sites, and doing sneaky little things at your own website to try to trick the search engines. Spend your time instead creating video, one of the most powerful ways to pull traffic to your website or blog. It will boost your position in the search engine rankings and, in some cases, take tons of business away from your competitors. Do it right, and they'll be so shell-shocked they'll pack up and go home."
william doust

Bluetooth Marketing | Bluetooth Advertising | Blue2 | Bluetooth Proximity Broadcaster S... - 0 views

www.bluetooth.co.uk/?gclid=CL-g6rOGtZ0CFdRb4wodaQyQkg

bluetooth bluetooth marketing proximity marketing mobile marketing mobile marketing campaign for:elizborg

shared by william doust on 11 Oct 09 - Cached
  • william doust on 11 Oct 09
     
    bluetooth marketing operator - seems quite swiched on.
william doust

Inbound Internet Marketing Kit - 0 views

www.hubspot.com/inbound-marketing-kit

inbound marketing marketing maverick kit video webinnar

shared by william doust on 19 Mar 09 - Cached
  • william doust on 19 Mar 09
     
    Another fab kit from these guys "inboud marketing" - what is it? - find out ;o)
william doust

Conversation Agent: Forget Influentials: in Viral Marketing, Context Matters - 0 views

www.conversationagent.com/...forget-influent.html

for:elizborg gueriall marketing influence influential network wom buzz womm

shared by william doust on 08 Mar 09 - Cached
    • william doust
      william doust on 08 Mar 09
       
      Eliz - some reading to complement your guerilla marketing - enjoy and share.
  • Forget Influentials: in Viral Marketing, Context Matters
  • william doust on 08 Mar 09
     
    side companion reading to go with your "guerilla marketing"
william doust

New Study Reveals Facebook Better Than Twitter for Marketers | Social Media Examiner - 0 views

www.socialmediaexaminer.com/ter-than-twitter-for-marketers

facebook social media integration social media studies for:bunnymartin for:christine.wp for:elizborg

shared by william doust on 01 Feb 10 - Cached
  • william doust on 01 Feb 10
     
    facebook Vs Twitter: Long free Summary of paid for study.How facebook is better for marketing and marketers. Check out when you can.
william doust

Unmarketing notions - 1 views

www.brianoberkirch.com/...unmarketing-notions

social marketing social media

shared by william doust on 25 Oct 10 - Cached
  • william doust on 25 Oct 10
     
    marketing in a social media age where people power un-ravels brand realities! - un-learn traditional marketing by checking out this blogpost - fab! ;-)
william doust

63 Percent Increase in Social Media Marketing Budgets | Interactive Marketing Blog - 0 views

sampadswain.com/...social-media-marketing-budgets

news socialmedia social media sociallmedia for:christinewp for:elizborg

shared by william doust on 24 Mar 09 - Cached
  • william doust on 24 Mar 09
     
    63 Percent Increase in Social Media Marketing Budgets
william doust

Best and Worst Practices Social Media Marketing | Online Marketing Blog - 0 views

www.toprankblog.com/...actices-social-media-marketing

shared by william doust on 23 Mar 09 - Cached
  • william doust on 23 Mar 09
     
    Best and Worst Practices Social Media Marketing
william doust

2010 07 Ebook: Raise More Money Now(free upon registration) - 0 views

web.networkforgood.org/-07-ebook-raise-more-money-now

nten fundraising

shared by william doust on 04 Aug 10 - Cached
  • william doust on 04 Aug 10
     
    Other free ebooks: * Is Your Nonprofit Facebook Page Worth It? Analytics and Measurement Techniques. Download Is Your Nonprofit Facebook Page Worth It with a special foreward from Katya Andresen. * The 8 Online Fundraising Changes You Must Make in 2010. Download 8 Online Fundraising Changes. * Homer Simpson for Nonprofits: The Truth About How People Really Think and What It Means for Promoting Your Cause. Download Homer Simpson for Nonprofits. * The Online Fundraiser's Checklist. Download the Online Fundraiser's Checklist. * 25 Steps to Fall & Holiday Fundraising Success. Download the 25 Steps to Fall & Holiday Fundraising Success. * (Online) Fundraising Campaign in a Box. Download this planning resource from Network for Good and FireFly Partners. * The Nonprofit Email Marketing Guide: 7 Steps to Better Email Fundraising & Communications. Download the Nonprofit Email Marketing Guide. * The Online Fundraising Survival Guide: 12 Winning Strategies to Survive & Thrive in a Down Economy. Download the Online Fundraising Survival Guide. * The Wired Fundraiser. This White Paper examines Wired Fundraisers and the effect they are having on the charitable sector. In this paper, we share three main findings from our work with Wired Fundraisers and then discuss implications for fundraisers of all kinds - from a mom who discovers she has MS to the head of development at a major aid agency. Download the Wired Fundraiser. * The Online Fundraising Handbook. Written in 2004, the Online Fundraising Handbook is a 92-page downloadable guide on raising funds online, making your web site more effective, mining for new donors and much more. Download the Online Fundraising Handbook.
william doust

Mad Mimi Email Marketing : Create, send & track emails with Mad Mimi. - 0 views

madmimi.com

email marketing resources comms capacity for:bunnymartin for:christine.wp for:elizborg for:rachyjohnstone

shared by william doust on 27 Jul 10 - Cached
  • william doust on 27 Jul 10
     
    Really fab and allegedly free email marketing web based system. check out the video. Easier to use than mail chimp! - why not design your email in a fab way? - only thing I'm unsure of is security of your uploaded emails, but why not ask?
william doust

Advertising, Marketing, Media and PR - Brand Republic Online - Brand Republic - 0 views

www.brandrepublic.com

branding news advertising media marketing company pr for:elizborg

shared by william doust on 24 Feb 09 - Cached
  • william doust on 24 Feb 09
     
    website that accompanies brand republic mag - all to do with marketing, pr, media! - free to join
william doust

Good business practices are the best marketing tool - marketing fundi - 0 views

www.marketingfundi.com/es-are-the-best-marketing-tool

mareketing performance business operations operational maverick common sense

shared by william doust on 22 Feb 09 - Cached
  • Good business practices are the best marketing tool
    • william doust
      william doust on 22 Feb 09
       
      I thought of my fab mavericks from CLP and BAC for this article - check it out!!! I found it via my tweeter followers and people I follow ;o)
  • william doust on 22 Feb 09
     
    Be good and do good jobs - think business. As the book called "Flip" says in one of its chapters - business is personal ;0)
william doust

What Would Homer Simpson Do? Your Messages and the Emerging Science of Behavioral Econo... - 0 views

nten.org/...g-science-behavioral-economics

behavioral econonomics behavioral economics neuroeconomics

shared by william doust on 18 Feb 10 - Cached
  • william doust on 18 Feb 10
     
    "Pop quiz: The following messages have what in common? * Frances Osborne's The Bolter is an Oprah Winfrey Book Club selection. Buy it now. * 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. * Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. The answer? They all use principles of behavioral economics to influence their audience's decisions. And you can too. Nonprofit marketers and fundraisers often base important strategic and tactical choices on thinking grounded in established theories and practices, including direct marketing and economics. But what about established psychological theories? Enter behavioral economics."
william doust

Don't ignore del.icio.us and Stumbleupon « Web Strategy by Jeremiah Owyang | ... - 0 views

www.web-strategist.com/...nore-delicious-and-stumbleupon

diigo and marketing strategy delicious and marketing strategy emarketing search engine optimisation search engine marketing for:rachyjohnstone for:elizborg

shared by william doust on 01 May 09 - Cached
  • william doust on 01 May 09
     
    the importance of delicious, diigo, and "stumble upon" to socialise your finds, your content and your things to help you become visible in google searches. As a result increase your reputation organically! - build networks and links!
william doust

Search Engine Marketing Resources :: SEO & SEM Infographics :: Elliance - 1 views

searchengineoptimization.elliance.com/...seo-infographicByCategory.aspx

elliance infographic IT ICT web socialmedia search engine marketing website resources marketing emarketing

shared by william doust on 24 Nov 09 - Cached
  • william doust on 24 Nov 09
     
    Fab infographics explaining quite clearly how the web can be capitalized upon to drive traffic to your site. Many, many strategies, tactics, etc.
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