What Would Homer Simpson Do? Your Messages and the Emerging Science of Behavioral Econo... - 0 views
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william doust on 18 Feb 10"Pop quiz: The following messages have what in common? * Frances Osborne's The Bolter is an Oprah Winfrey Book Club selection. Buy it now. * 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. * Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. The answer? They all use principles of behavioral economics to influence their audience's decisions. And you can too. Nonprofit marketers and fundraisers often base important strategic and tactical choices on thinking grounded in established theories and practices, including direct marketing and economics. But what about established psychological theories? Enter behavioral economics."