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william doust

How to unlock a Persuasion Window | Customer Engagement Unit - 0 views

  • How to unlock a Persuasion Window
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    persuasion and ways to influence behaviour ;-)
william doust

6 Powerful Social Media Persuasion Techniques | Social Media Examiner - 0 views

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    Fab post by socialmedia examiner. All principles extracted from Cialdini's seminal book persuaion: http://bit.ly/influenceByCialdini Maybe you lot should check out this valuable resource ;-)
Elizabeth Borg

Stanford Social Innovation Review : Articles : The Power of Persuasion (June 1, 2003) - 0 views

  • The Power of PersuasionPutting the science of influence to work in fundraising
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    Putting science of influence to work in fundraising: The Power of Persuasion - Standford Social Innovation (free PDF). This is based on the psychological principles found in the authors book! - by the same title
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    Like CLP's angels
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    glad you liked it ;o)
william doust

Decision-making and the value of comparisons | Customer Engagement Unit - 0 views

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    Persuasion & the scenario of choice & comparators...
william doust

Jalkala: The Practices and Functions of Customer... - Google Scholar - 0 views

    • william doust
       
      This research maps out the typology/landscape of different types of testimonials & were they are used.
    • william doust
       
      lots of sifting for gold between the lines. Very academic! - be warned.
    • william doust
       
      The title?
    • william doust
       
      The Practices and Functions of Customer Reference Marketing − Leveraging Customer References as Marketing Assets
    • william doust
       
      very good for persuasion - modifying behaviour towards a desired outcome. would work well with Nudge (the book)
  • The Practices and Functions of Customer Reference Marketing− Leveraging …
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    This research paper looks at the different types of testimonials that customers or service users can provide your organisation: to persuade and shape behaviour. You can also extend this to your other stakeholders. Very academic so you have to sift through it with patience and get the nuggets out.
william doust

Announcing the first Brighton & Hove Community Reporters Meetup - 0 views

    • william doust
       
      Could you speak to brighton & Hove? - maybe this could be the start of Angel Journalism? I follow them on twitter - so you may get a faster repsonse that way ;-)
    • william doust
       
      Here's Brighton & HOve twitter: http://twitter.com/BrightonHoveCC
    • william doust
       
      sooo many funky things they're doing: getting bloggers to chat to community reporters, doing "bra collections" - for charities, etc., etc. - really switched on ;-)
  • Announcing the first Brighton & Hove Community Reporters Meetup
  • Gearing up for Learning Festival events
  • ...11 more annotations...
  • Gearing up for Learning Festival events
  • Gearing up for Learning Festival events
  • Gearing up for Learning Festival events
  • Gearing up for Learning Festival events
  • Announcing the first Brighton & Hove Community Reporters Meetup
  • Gearing up for Learning Festival events
  • Gearing up for Learning Festival events
  • Gearing up for Learning Festival events
  • Gearing up for Learning Festival events
  • Gearing up for Learning Festival events
  • Gearing up for Learning Festival events
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    Community Journalism ;-) Angels just starting off - good to talk to Brighton & Hove. Eliz try via twitter: http://twitter.com/BrightonHoveCC See how they're developing. Angels could have a tater for Journalism. You could link this to Literacy, persuasive text, etc. ;-) So Angels could do courses and link these "revisions" to filming, documentary projects to do social action ;-) fundraising ;-)
william doust

There's a Ferrari in here somewhere: Church of the Customer Blog - 0 views

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    Nielsen April research reveals (not again!!!!), word of mouth most powerful persuasion tool in advertising. This was done before a couple of years ago by a research group up north that does online marketing.
william doust

Internet: Social Value, Social Internet, Digital life-styles!!!! - 2 views

Reflections on seeding in socal design: building connections with communities, design and use in social technology projects http://www.slideshare.net/pennyhagen/reflections-on-seeding-in-socal-des...

social intelligence social media digital lifestyle

william doust

"Disrupting Philanthropy: Technology and the Future of the Social Sector" | Philanthrop... - 0 views

    • william doust
       
      fab research! - Stanford at its best ;-)
  • "Disrupting Philanthropy: Technology and the Future of the Social Sector"
    • william doust
       
      If you're a charity looking for ICT and funding inspiration, stuff on family learning, worklessness, cognition, persuasion, etc. Why not join our gruop? http://bit.ly/diigoAFL-FoCfL
william doust

The Magazine » Morph the Web To Build Empathy, Trust and Sales « MIT Sloan Ma... - 0 views

    • william doust
       
      more stuff like this in our diigo groups... Charity Chums http://bit.ly/2J4Gx Accelerated Family Learning - Friends of Campaign4 Learning http://bit.ly/gMmKx
    • william doust
       
      alternatively... ...much more stuff on my twitter stream... catch more posts like these and others on socialmedia, emotional intelligencde, persuasion, collaboration & the arts on my twitter stream... @williamdoust
william doust

Irrational decision making and its effect on value over price | Customer Enga... - 0 views

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    Another fab psychological article. This is from one of them fab books I got ;-)
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