Group items tagged

measuring creativity.... "A metric that we have applied is originally based on the famous Torrance Tests of Creative Thinking (TTCT). We compared 437 ad campaigns from 90 leading brands in 10 different FMCG categories in Germany. Using an advertising creativity scale developed from communications researchers at Indiana University in 2007 we evaluated and indexed each campaign's creativity levels. Specifically, we measured five dimensions of advertising creativity: (1) originality (was the ad original, rare, surprising, unique?); (2) flexibility (does the ad link the product to different ideas, concepts, or subjects?); (3) elaboration (does the ad contain intricate or numerous details?); (4) synthesis (does the ad blend normally unrelated objects or ideas?); and (5) artistic value (does the ad excel visually, verbally, or graphically?). "

Apple computer ads from the 70s onward. Very interesting looking at the graphics & design through the ages.

"Below are some of the top web apps for students looking for helpful tools to focus while online, as selected by Google's Chrome Web Apps Guru, Rahul Roy-Chowdhury. StayFocusd - StayFocusd is a productivity extension that helps you focus on work by restricting the amount of time you can spend on time-wasting websites.  You can restrict entire sites or just parts of them for as long or short of a time as necessary. Todo.ly- Todo.ly is an intuitive and easy to use online to-do list and task manager. It helps you get organized and get things done by organizing your tasks into projects and subprojects, adding customized icons and labels, and assigning due dates to your tasks. Read Later Fast - This app lets you save pages to read later - online or offline, and fast. All you have to do is right click and save the page for later to avoid having too many open tabs on your browser. Write Space - Write Space is a customizable, full-screen text editor that lives in your browser. It is designed to minimize the distractions that come between you and your writing.  This app also auto saves your work and works offline. StudyStack - StudyStack helps students memorize anything with millions of flashcards that have already been added to the site or the ability to create your own.  There are dozens of flashcard categories including foreign languages, math, LSAT and GRE. Graph.tk - An app for math majors, Graph.tk is an app that brings the graphing capabilities of your calculator to the browser. It's easy to use and good for plotting graphs based on equations. WordReference - For anyone taking a foreign language course or studying abroad, this extension gets you the translations you need in a fast and easy way.  Since it's an extension and placed right next to the address bar, you don't even have to leave the site you're on for a quick translation. BONUS APP: Panic Button - Ok, this app won't help you pass your class, but it might just come in handy during

This is a rather big deal: "Google now admits that it does data mine student emails for ad-targeting purposes outside of school, even when ad serving in school is turned off"

Advertisements for Pro-Literacy

<> Each one-hour program features classroom case studies and informative discussions. When you participate in the workshop in a group setting, you get the added benefits of peer interaction during pre- and post-viewing activities. The Learning Science Through Inquiry workshop provides a solid starting point to explore, discuss, and critique the inquiry approach - and ultimately put it to use in your own classroom.

Apply to be an ADE via this site.

"At the annual TED conference in Long Beach, Calif., organizers on Thursday are to announce the winners of the inaugural TED Ads Worth Spreading Challenge, a contest the group began in December to get advertisers to create online marketing videos that people actually want to watch, said Chris Anderson, the curator of the conference."

ADE Madeline Brookes writes an interesting post about the 6 degrees of Kevin Bacon integration model.  We're at 0 degrees right now. Should we be doing more of 1?

Helpful tutorial from Luis Perez.

Collaborative writing effort by students. 3D images added using bookry

Great post from @whatedsaid

It is a little bit annoying, it plays music and isn't technologically advanced and it has ads before each game, but it does have games on the skeletal, articular, muscular, circulatory, reparatory, nervous, digestive, endocrine systems, for older students maybe as a reinforcement?

"They're easy to overlook for those who don't know what they are. But those in the know are using and exploring this next generation of bar codes."

ipad pilot in Pre-K by fellow ADE Reece Lennon. 3 yo teaching a 3yo teaching her teacher.

great little story of how a school teacher added to the world's knowledge of humpback whales thanks to her own ongoing passion and inquiry into whales AND the benefit of Flickr, where she could examine other people's photographs of whales

<< Smarthistory.org is a free multi-media web-book designed as a dynamic enhancement (or even substitute) for the traditional art history textbook. Dr. Beth Harris and Dr. Steven Zucker began smARThistory in 2005 by creating a blog featuring free audio guides in the form of podcasts for use in The Museum of Modern Art and the Metropolitan Museum of Art. Soon after, we embedded the audio files in our online survey courses. The response from our students was so positive that we decided to create a multi-media survey of art history web-book. We created audios and videos about works of art found in standard art history survey texts, organized the files stylistically and chronologically, and added text and still images. >>

60 second summary videos of major books kids would study at school (e.g. Romeo & Juliet, 1984, Pride & Prejudice). Great idea for tech integration: could do 60 second summaries of a chapter, a whole book, or of a character.  Would be good to show kids too, but had some rather inappropriate ads on some of the ones I saw, which is a shame.

Teaching Fractions on iTunes U by ADEs k-6

Interesting Wordles on How Toy Advertising reinforces gender stereotypes. Worth a look!