Group items tagged

measuring creativity.... "A metric that we have applied is originally based on the famous Torrance Tests of Creative Thinking (TTCT). We compared 437 ad campaigns from 90 leading brands in 10 different FMCG categories in Germany. Using an advertising creativity scale developed from communications researchers at Indiana University in 2007 we evaluated and indexed each campaign's creativity levels. Specifically, we measured five dimensions of advertising creativity: (1) originality (was the ad original, rare, surprising, unique?); (2) flexibility (does the ad link the product to different ideas, concepts, or subjects?); (3) elaboration (does the ad contain intricate or numerous details?); (4) synthesis (does the ad blend normally unrelated objects or ideas?); and (5) artistic value (does the ad excel visually, verbally, or graphically?). "

Advertisements for Pro-Literacy

"At the annual TED conference in Long Beach, Calif., organizers on Thursday are to announce the winners of the inaugural TED Ads Worth Spreading Challenge, a contest the group began in December to get advertisers to create online marketing videos that people actually want to watch, said Chris Anderson, the curator of the conference."

Interesting Wordles on How Toy Advertising reinforces gender stereotypes. Worth a look!

"Despite more than a century of being bombarded with advertising and other media, educators all too often underestimate the importance of how we communicate using images"

Ikea Lamp video. You're the light, you're not the lamp...

funny IKEA advertisement about a discarded lamp -- that can be used as an analogy for how people might feel left out technology-wise.... also a lesson in our anthropomorphic tendencies....

"The short answer to that question is that no, a person should never publish a poem on one's own blog/site that's not in the public domain unless permission has been secured (and is included in the post). The true answer is the one you've discovered for yourself -- people do it all the time. The grey space between the short answer and the true answer is the digital citizenship that many Poetry Friday bloggers try to teach by example. If we can't get permission for the poem, we post part of it and link to the site where we found it. Or we link to the book it is from, so that our reproduction of the poem is a form of advertising for the author."

"The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand-how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industrys attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all."

Excellent interactive game to learn about advertising...

A playlist of PSAs from the UN Economic & Social Council

Apple computer ads from the 70s onward. Very interesting looking at the graphics & design through the ages.

Great logo examples