Group items tagged

measuring creativity.... "A metric that we have applied is originally based on the famous Torrance Tests of Creative Thinking (TTCT). We compared 437 ad campaigns from 90 leading brands in 10 different FMCG categories in Germany. Using an advertising creativity scale developed from communications researchers at Indiana University in 2007 we evaluated and indexed each campaign's creativity levels. Specifically, we measured five dimensions of advertising creativity: (1) originality (was the ad original, rare, surprising, unique?); (2) flexibility (does the ad link the product to different ideas, concepts, or subjects?); (3) elaboration (does the ad contain intricate or numerous details?); (4) synthesis (does the ad blend normally unrelated objects or ideas?); and (5) artistic value (does the ad excel visually, verbally, or graphically?). "

Ideas on how to measure 1:1 success

Work from SAS around Creativity - how do we measure, foster, etc.

On any given day, parents of American tweens and teens average more than nine hours with screen media each day. Eighty-two percent of that time (almost eight hours) is devoted to personal screen media activities such as watching TV, social networking, and video gaming, with the rest used for work

Student-Centered Coaching introduces a new way of looking at and delivering school-based coaching that puts the needs of students' front-and-center.  By focusing coaching on specific goals for student learning, rather than on changing or fixing teachers, a coach can navigate directly towards a measurable impact and increased student achievement.

Between April 20 and July 15, 2010, a generally accepted estimate of nearly 5 million barrels (200 million gallons) of crude oil emerged from the wellhead drilled into the seafloor by BP from the now-destroyed Deepwater Horizon drilling rig. Now that the flow of oil has been stopped, the impact of all the spilled oil and natural gas is still being measured. The current moratorium on deep water remains in place as reports from varying scientific groups are at odds about the extent of the remaining oil, and some fishing restrictions have already been lifted. As BP finalizes its work in killing the well, here is a collection of photos from around the Gulf of Mexico over the past couple of months, as all of those affected enter the next phase of this event. (42 photos total)

"The GPI, produced by the Institute for Economics and Peace, is the world's leading measure of global peacefulness. It gauges ongoing domestic and international conflict, safety and security in society, and militarisation in 153 countries by taking into account 23 separate indicators."

Canadian teacher, turned American tutor, Laurie Laurendeau, found herself being asked by parents about various ways in which they can help their children at home with Math concepts.  So she started a blog to address many of these questions.  Laurie targets parents of students in Kindergarten to Grade 3, and writes a new blog each week and covers all the strands of Math (Number Sense, Measurement, Computation, Geometry, Problem-Solving).

draw on Google Maps - great for measurement, maths, planning journeys etc. Can download as PDF at the end

"Instead, the smartest teams were distinguished by three characteristics. First, their members contributed more equally to the team's discussions, rather than letting one or two people dominate the group. Second, their members scored higher on a test called Reading the Mind in the Eyes, which measures how well people can read complex emotional states from images of faces with only the eyes visible. Finally, teams with more women outperformed teams with more men. Indeed, it appeared that it was not "diversity" (having equal numbers of men and women) that mattered for a team's intelligence, but simply having more women. This last effect, however, was partly explained by the fact that women, on average, were better at "mindreading" than men."

Coaching is a highly sophisticated form of reflective practice. When done well, it can transform a person's professional, and often personal, life, and provides many benefits to the employer in sustaining high performance and morale. The question is, however, whether it's the coaching itself that produces the results, or if it's down to an enlightened management team, which believes in people's development and so encourages coaching, which in turn produces results. When coaching is done badly, though, it has the power to decimate a person's sense of professional worth for years into the future and to incur substantial cost while returning no benefits, or worse, significant professional damage. Leadership can become cynical about the coaching process.  Money is wasted.  Time and attention are frittered away.  Ineffective coaching is counterproductive and should be stopped as soon as it is recognized.

If we value coaching, and we do, the question then becomes: "what are the elements of effective coaching that we can train, support, measure, and improve" - especially those that have the highest leverage for shifting those being coached perspectives and practices. The more I come to understand the power of coaching the more I appreciate that the best leaders see their primary role within an organisation as an influencer and coaching as the structure behind the myriad of interactions. I think an enlightened management team would not only be encouraging coaches but utilizing coaching strategies themselves on a regular basis.

Interesting interview regarding the potential future of Digital Media Literacy