Social TV and Film

esearch suggests that online video tends to largely act as a complement rather than a replacement for traditional TV, at least for the time being.

American adults watch an average of 4 hours and 36 minutes of live TV per day, as opposed to half-an-hour watching time-shifted TV, 11 minutes using a game console, 1 hour and 7 minutes using internet on a computer and 1 hour and 25 minutes using a smartphone.

The difference in declines between the viewing population and the 18-24 population as a whole suggests the growing presence of “cord-nevers” – people who have never subscribed to a pay-TV service and are instead getting all their programming options from OTT services. It also means that TV’s grip on its young viewers remains, but is loosening.

In Q2, 12-17-year-olds watched an average of 18 hours and 58 minutes of traditional TV per week, representing a 14-minute-per-day year-over-year decline. That’s an uptick from recent declines.

African-Americans viewers continued to consume the most TV on a monthly basis in Q2, more than double the amount of time spent by Asians, who spent the least amount of time watching TV (206:03 vs. 83:02).

The second screen apps earning the highest praise in the report: • NextGuide, a personalized TV listings guide designed for the iPad. • BuddyTV, a universal TV search and recommendation portal. • Beamly (formerly Zeebox), a social TV and networking platform geared toward mobile devices. • Viggle, which offers engagement incentives for consumers to earn points for real-world rewards. • The USA Anywhere TV Everywhere app. • The HBO Go TV Everywhere app. • The NCAA March Madness app created by Turner and CBS. • SmartGlass, the game-centric second screen endevour Microsoft launched for the Xbox platform. • ConnectTV, which offers consumers the ability to clip and share a short clip of the show they’re viewing.

report also delves into the two major use-cases of second screen apps: the second screen as a companion experience and as a multi-screen viewing experience; and examines how developers and publishers have taken advantage of 4G LTE networks to create second screen apps experiences — especially for sporting events — that allow for seamless access in and out of the home.

if cable companies believe that their old ways of doing business are protected by the Aereo Supreme Court decision, they are clearly misguided.”

Factoid: A majority of brand marketer and advertising agency executives expect original digital video programming to become as important to their business as television advertising within the next 3 to 5 years.

study found that people who use Twitter while watching TV are more engaged with shows and advertising, and therefore more valuable to marketers, than people who watch without Twitter.

or brands that used Twitter alongside their TV advertising, the study found on average a 6.9% increase in awareness for exposed audiences and significant increases for exposed and engaged audiences across awareness, intent and favorability measures.

sales increases of 4% on average in households exposed to ads on Twitter and TV vs. just TV ads alone.

3. The Twitter / TV Multitasker is Here – and TV Ad Recall is High for them. Only one quarter of tweeting occurs during the ad break, and it was highest during reality shows (27%). This supports existing Twitter research that found viewers who are actively engaging in social media while viewing TV are genuinely paying attention to both screens as TV show tune away is less and ad recall was higher for TV Twitter multitaskers.

Overall, there are much more industries going down than up.

For example, the “TV Channel” category which saw its Organic reach climb from 15 to 20% between July 2013 and May 2014 has 17 pages in the sample and their average fan count is 372k.  So, it’s easy to tell page size is not creating any bias here!