Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ra... - 0 views
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ne thing is immediately clear: There is practically no overlap between the most-tweeted shows on TV and the highest-rated shows.
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Seen through a Twitter lens, the No. 1 television show for the week of Sept. 23 to 29 was AMC’s “Breaking Bad” by a mile, with 9.28 million people seeing tweets about the show’s finale — but the episode wasn’t even among the top 20 in total viewership for the period, according to Nielsen primetime ratings.
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But the divergence between the top shows Americans actually watch on TV and what they talk about on Twitter illustrates that there is not a strong correlation, today, between the two mediums. Only one show, two airings of NBC’s “The Voice,” appear in both top 10 rankings.
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