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Carri Bugbee

Nascar, Twitter Turn Hashtags Into Pit Stops | Adweek - 0 views

www.adweek.com/...turn-hashtags-pit-stops-140657

socialtv Twitter Nascar television social TV

shared by Carri Bugbee on 19 May 12 - No Cached
  • Up until now when users click on a hashtag, they are shown a page littered with tweets which have included that particular hashtag. But in Nascar’s case, Twitter will curate those tweets through an algorithm, and by hand to give users a behind-the-scenes look at the race.
  • consumers who click on the #Nascar hashtag will be directed to a not-yet-live Twitter page that will aggregate tweets and photos related to the race to create what Nascar svp and CMO Steve Phelps called in a statement a “complementary live race experience.”
  • Carri Bugbee on 19 May 12
     
    Twitter is converting the hashtag into a content destination in its own right through a unique partnership with Nascar announced Friday.
Carri Bugbee

Television in the social era: It's not about your audience | memeburn - 0 views

memeburn.com/...ra-its-not-about-your-audience

social social TV socialtv content television

shared by Carri Bugbee on 19 May 12 - No Cached
  • Some of the key features of this new medium include:Explosion of user participation through social networkingMore screens, increased portability and interfacesGreater aggregation, discovery and availability of mediaTwo-way streaming that allows users to contribute and become broadcastersScheduling and media assembly moving into the homeBetter understanding of user engagement and greater measurement of behaviour
  • “Don’t silo your thinking about content in terms of where it will be seen or how it will be delivered — think about all touchpoints, devices and mediums in a cohesive way,” he says.
  • Soon media will be more about the users than the media creators or the content created
  • Carri Bugbee on 19 May 12
     
    "intertainment" (internet oriented entertainment) beyond television. He reckons this will force media creators to rethink how they produce content
Carri Bugbee

Discovery Communications Discovers the Meaning of Like - Brian Solis - 0 views

www.briansolis.com/...-discovers-the-meaning-of-like

shared by Carri Bugbee on 04 Jun 12 - No Cached
  • We use social media primarily for four purposes: 1) engaging with fans and encouraging that two-way conversation; 2) driving tune-in to our programming; 3) driving traffic to our owned-and-operated fansites; and 4) gathering insights about fan preferences and reactions that we can share internally with our network marketing, communications and production partners.
Carri Bugbee

The future of TV is more than social, it's a multi-screen experience that needs design ... - 0 views

www.briansolis.com/...n-experience-that-needs-design

socialTV social TV television transmedia

shared by Carri Bugbee on 06 Jun 12 - No Cached
  • ewers don’t “turn off” so why wouldn’t a great story continue to live on across distributed platforms where consumers are more than willing to engage?
  • What it is you want them to do or say requires explicit design for each screen.
Carri Bugbee

The Future of Broadcast Media is Social - Brian Solis - 0 views

www.briansolis.com/...e-of-broadcast-media-is-social

socialTV broadcast television social TV networks golden triangle

shared by Carri Bugbee on 06 Jun 12 - No Cached
  • The Golden Triangle will one day soon engender a shared experience across the three screens, but for the meantime, a resurgence of crowd-powered demand for relevance and personalization is leading a groundswell of change and evolution within each medium.
  • The result of the social effect and the integrated social hooks inherent in today’s online networks will only inspire a genre of connectivity and interaction as programming will eventually feature creative triggers that engender desired responses and action. The same is true for any event, whether it’s on air, live, or on the big screen.
  • The water cooler or social effect is only one part of defining a more meaningful experience over time. It is culturally significant as it connects people around common interests in real-time all over the web using events as our participation hub and as our magnet for convergence.
Carri Bugbee

Track Social Blog » MTV on Social Media - Transforming From 'Music Television... - 0 views

tracksocial.com/...sion-to-entertainment-anywhere

socialTV social TV MTV entertainment everywhere facebook

shared by Carri Bugbee on 06 Jun 12 - No Cached
  • MTV uses its Facebook presence as a kind of online promo aggregator – a buffet with bite-sized appetizers delivered from all over MTV’s extensive stable of blogs, niche websites, TV programming and movies.
Carri Bugbee

'Keeping up with the Kardashians' on social TV - 0 views

www.lostremote.com/...h-the-kardashians-on-social-tv

shared by Carri Bugbee on 06 Jun 12 - No Cached
  • We believe that with a tentpole franchise like Keeping up with the Kardashians, social strategy can’t only happen around the launch of a new season. We do our best to keep our sizeable Facebook audience (6.3M fans) engaged year round with the latest Kardashian news, photos and updates. The show’s fans have proven they’re always hungry for the content.
Carri Bugbee

Viewers Will Control TV in Future | Disciplines content from Chief Marketer - 0 views

chiefmarketer.com/...0811-tv-future

socialTV social TV TV everywhere channels

shared by Carri Bugbee on 06 Jun 12 - No Cached
  • Carri Bugbee on 06 Jun 12
     
    § On-demand Netflix and Amazon movies
Carri Bugbee

10 Tech Commandments for the TV Industry - 0 views

thenextweb.com/...mmandments-for-the-tv-industry

socialTV transmedia second screen 2nd screen social TV interactive TV

shared by Carri Bugbee on 14 Apr 12 - No Cached
  • Carri Bugbee on 14 Apr 12
     
    8. Thou shalt hyper-personalize for your viewers Perceptive media may still be a long way from becoming reality, but 'hyper-personalization' (perhaps a clearer description of what perceptive media means) of TV shows based on who's watching could be huge for viewers and advertisers alike. Not seen a show before? Your set-top box will know this and show more of an explanation of what's happened before, while regular viewers get some bonus content for their loyalty. Not a fan of heavy metal? Maybe the soundtrack to the action scene will be automatically changed to something more to your taste without you even knowing. You can read more about the thinking behind perceptive media in our post here.
Carri Bugbee

MediaPost Publications Research On iPad's TV Usage Needs New Direction 04/20/2012 - 0 views

www.mediapost.com/...usage-needs-new-direction.html

shared by Carri Bugbee on 21 Apr 12 - No Cached
  • The iPad may soon join the remote control and DVR in the pantheon of transformative TV devices, if it hasn’t already. Thanks to that prospect, its influence has stretched deeply into media research.  
  • Consumers would welcome more apps, such as WatchESPN, allowing them to view live content on their iPads anywhere, anytime. Consumers also appreciate opportunities to view content via HBO Go and Netflix platforms.
  • -Consumers appreciate the opportunity to view content on iPads, but also engage in social media activities at the same time. Networks can capitalize on this.
  • ...1 more annotation...
  • -Consumers turn to iPads to watch TV shows when someone else is using the TV, and watching something they are not interested in.
Casey Cushing

Reisman on User-Centered Media: Social TV -- The "Killer App" for Coactive TV -- Ready ... - 0 views

ucm.teleshuttle.com/...iller-app-for-coactive-tv.html

Social TV Killer App Apps

shared by Casey Cushing on 02 Sep 11 - No Cached
  • Casey Cushing on 02 Sep 11
     
    All of these promising killer apps have synergy with one another. Coactive TV is at heart hypermedia, and thus "everything is deeply intertwingled." (Quoting Ted Nelson, who also coined the terms hypertext and hypermedia.) A truly ubiquitous coactive TV service will be always on, and always aware of a viewer's TV context (except when disabled).
Carri Bugbee

Social Networks Positively Impact Entertainment Decisions - 0 views

www.marketingcharts.com/...-entertainment-decisions-21597

shared by Carri Bugbee on 16 Apr 12 - No Cached
  • Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%),
  • Twitter users are more likely than Facebook users to follow actors and actresses (41% vs. 32%), sports figures (25% vs. 17%), reality TV stars (23% vs. 16%), and journalists and reporters (15% vs. 9%). By contrast, Facebook members are more likely to follow companies and brands (49% vs. 37%), sports teams (30% vs. 22%), TV shows (49% vs. 30%), and movies (43% vs. 25%).
  • Roughly 4 in 5 respondents said they always or sometimes visit Facebook while watching TV, while 41% reported tweeting about the show they are watching. In fact, of those posting about TV shows, roughly three-quarters did so while watching programs live, and 51% said they post while watching to feel connected to others who might be watching.
  • ...2 more annotations...
  • 29% of respondents who engage in social TV do so primarily to advise their network of friends and let them know what is good and what is bad, while 23% do so to be connected with others who have similar TV likes and dislikes.
  • Twitter held 85% share of the social activity occurring around broadcast TV, at 85%, compared to 7% for Facebook, and 8% for GetGlue. Twitter was less influential on cable, although it remained the leader with 64% of activity, followed by Facebook (23%) and GetGlue (13%).
Casey Cushing

Westminster Forum Projects | Westminster Media Forum | TV bites back - dual-screen view... - 0 views

www.westminsterforumprojects.co.uk/...event.php

TV Conference Social Media

shared by Casey Cushing on 02 Sep 11 - No Cached
  • Casey Cushing on 02 Sep 11
     
    Guest of Honour: Peter Bazalgette, Chairman, MirriAd, and Non-Executive Director, Nutopia The demise of linear TV has been predicted for many years, with the rise of PVRs, catch-up and video on demand as well as IPTV.
Carri Bugbee

18% Of TV Viewers Recall Seeing A Twitter Hashtag During A Show [STUDY] - AllTwitter - 0 views

www.mediabistro.com/...social-tv-study_b21423

socialTV hashtag Twitter

shared by Carri Bugbee on 20 Apr 12 - No Cached
  • 64 percent of US consumers recall seeing some sort of social media symbols – like a Twitter hashtag or a Facebook “like” – while watching TV. And half of these viewers went ahead and interacted with social media after seeing it on the tube.
  • 42 percent remember a “Like” button, 28 percent remember a QR code and 18 percent remember a Twitter hashtag.
  • When asked why they chose to interact with social media after (or even during, as is the case with those of us who can’t leave our laptops powered off while on the couch) a show, the majority (43 percent) said they wanted to get more information about the show or a related product or service.
  • ...1 more annotation...
  • But TV-watchers are also on the lookout for deals: 32 percent said they were interested in getting access to coupons or promotional codes, and 31 percent wanted to enter a contest or sweepstakes.
Casey Cushing

DirecTV Taps Miso To Offer Synchronized Social TV Experience - 0 views

mashable.com/...miso-syncs-to-directv

Apps Software Entertainment Check-In

shared by Casey Cushing on 02 Sep 11 - No Cached
  • Casey Cushing on 02 Sep 11
     
    Social television startup Miso is going beyond the entertainment checkin to offer DirecTV customers a synchronized television-viewing experience that changes with each switch of the channel. Miso's updated iPhone application [iTunes link] now pairs with DirecTV receivers over Wi-Fi to automatically show users what's playing and provide them with a more frictionless show-sharing experience.
Carri Bugbee

How We're Finding More Time To Watch TV - Forbes - 0 views

www.forbes.com/...-finding-more-time-to-watch-tv

TV everywhere

shared by Carri Bugbee on 14 Aug 12 - No Cached
  • Carri Bugbee on 14 Aug 12
     
    Juenger suggests broadcast companies deal with this trend by embracing the TV everywhere model,
Carri Bugbee

Infographic: Scripted gaining ground on Events in social TV commentary | MIPBlog - 0 views

blog.mipworld.com/...events-in-social-tv-commentary

shared by Carri Bugbee on 15 Apr 12 - No Cached
  • Carri Bugbee on 15 Apr 12
     
    March 27, 2012 Infographic: Scripted gaining ground on Events in social TV commentary Whilst big events still dominate social media comments in the US, shows like The Walking Dead are gaining ground, re. Bluefin Labs By James MIPBlog
Carri Bugbee

TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media | Special:... - 0 views

adage.com/...234657

socialtv social TV transmedia storytelling

shared by Carri Bugbee on 13 May 12 - No Cached
  • Getting the stars of shows to engage with viewers through Twitter and Facebook is key for programmers, said Matt Nix, executive producer, creator and writer of USA Network's "Burn Notice."
Carri Bugbee

MediaPost Publications At The ANA: Social TV Is 'New Media' 02/17/2012 - 0 views

www.mediapost.com/...na-social-tv-is-new-media.html

socialTV TV social new media media television social TV

shared by Carri Bugbee on 15 Apr 12 - No Cached
  • Carri Bugbee on 15 Apr 12
     
    Certainly, the Super Bowl reflected brand interest in turning TV into a mosaic of simultaneous marketing events on different screens designed to engage consumers with brands and with each other. Coca-Cola's polar bears were in the beverage giant's TV spots, but they were simultaneously online during the game, commenting on the game and, in a meta-commentary, on their own ad. Tom Cunniff, VP and director of interactive communications at Combe Incorporated, asked if such multi-screen programs risk splitting people's attention across devices. McHugh agreed that the risk exists, but said that, if the central idea is engaging, it only deepens engagement and attention. "We have seen it; consumers are already fragmenting their attention. What social TV does is to bring the experience to life so we can capture consumer attention more." She argued that if the story is good and engaging, it will involve consumers, no matter how many screens are telling it.
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