Group items tagged

Getting the stars of shows to engage with viewers through Twitter and Facebook is key for programmers, said Matt Nix, executive producer, creator and writer of USA Network's "Burn Notice."

provides Twitter users a directory of live tweet streams for an event or broadcast — from political debates to press conferences to reality TV shows.

team would pick from a roundup of "qualified content producers" — such as writers for newspapers, magazines and blogs in teams' respective hometowns and each list would feature about 10-25 live Tweeters per event

Users can also mix and match their own custom stream of tweets highlighted by Chirp Guide or the site's users

top Nielsen executive says the media ratings giant has begun working with its clients to “redefine” the very nature of the households it measures. The reason, Pat McDonough, senior vice president-insight and analytics at Nielsen, said Monday during the opening session of the Advertising Research Foundation’s annual Audience Measurement conference in New York, is that Americans increasingly are accessing video programming from non-traditional devices and in non-traditional ways.

Of the 6.3% of household video consumption that takes place, McDonough said about 3% each currently is being done either online or via mobile devices, and that other devices like video game consoles are rising fast. She said other big trends are the aging and the multicultural diversification of American households -- but despite all those trends, Americans are watching more video programming than ever before: an average of 35 hours per week.

“We are spending more time watching video than we are working,” McDonough added, alluding to average U.S. labor estimates.