Sports and Reality Shows Account for Half of Social TV Chatter - 0 views
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sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012.
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The CTAM study also finds that viewers are more likely to talk about shows the next day or after (83%) or right after the show (75%). (The study was not limited to social media conversations.)
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NBC was easily the most engaging network of the year, with the Olympics a big reason why.
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