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networks for years have complained that total viewing of their shows isn't being captured by traditional ratings measurements. This is a move to correct that.

decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year.

By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation.

With an Intel-designed set-top box, people won't have to own DVRs or even plan to record programs.

Negotiations with media companies for content rights could delay new services and limit some features, though Intel vows to enter some markets by the end of the year.

"I've never seen as much innovation in television as there is right now," says Ulf Ewaldsson, chief technology officer at Swedish telecom-equipment giant Ericsson, which plans to step up its own TV efforts

While brogrammers are brogramming away to suit themselves, they're actually strangling their own chances of success. And looked at like that, it really should be obvious that the appalling record of the tech sector in attracting, employing and retaining women is one that the industry should be looking to remedy urgently and for the basest financial motives.

geek boy groupthink is a prison. It keeps women locked out, and that's one way in which it's disastrous. It also keeps tech firms sealed in, trapped by an idea of their audience as fundamentally like their nerdy selves which stops them from coming up with any number of good new ideas - good ideas that consumers like you and me would fall over themselves to use if only someone would invent them.