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Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%),

Twitter users are more likely than Facebook users to follow actors and actresses (41% vs. 32%), sports figures (25% vs. 17%), reality TV stars (23% vs. 16%), and journalists and reporters (15% vs. 9%). By contrast, Facebook members are more likely to follow companies and brands (49% vs. 37%), sports teams (30% vs. 22%), TV shows (49% vs. 30%), and movies (43% vs. 25%).

Roughly 4 in 5 respondents said they always or sometimes visit Facebook while watching TV, while 41% reported tweeting about the show they are watching. In fact, of those posting about TV shows, roughly three-quarters did so while watching programs live, and 51% said they post while watching to feel connected to others who might be watching.

MTV uses its Facebook presence as a kind of online promo aggregator – a buffet with bite-sized appetizers delivered from all over MTV’s extensive stable of blogs, niche websites, TV programming and movies.

Some of the key features of this new medium include:Explosion of user participation through social networkingMore screens, increased portability and interfacesGreater aggregation, discovery and availability of mediaTwo-way streaming that allows users to contribute and become broadcastersScheduling and media assembly moving into the homeBetter understanding of user engagement and greater measurement of behaviour

“Don’t silo your thinking about content in terms of where it will be seen or how it will be delivered — think about all touchpoints, devices and mediums in a cohesive way,” he says.

Soon media will be more about the users than the media creators or the content created

87% of consumers are splitting their attention between the TV and their laptops, smartphones and tablet computers. Here's the kicker: Although such distracted viewing is common, fewer people are using these second screens to interact with the applications designed specifically for the TV programs they're watching.

Although these so-called "companion" applications are popular with some viewers, they don't resonate with most consumers,

47% of viewers have used their portable devices to learn more about the TV shows or movies they're watching, or the actors appearing on screen. But they are turning to established sources, including IMDb, Wikipedia and social networks, for such information, NPD found.

Despite all that brain-sprayingly awesome news, the lords of television are having second thoughts about this whole disruption thing. The loudly noted woes of the entertainment industry aside, TV still generates more than $70 billion in advertising revenue annually.

study by TVGuide found that 27% say they watch more live TV to avoid spoilers via social media.

3 out of 10 people decided to watch a TV show because of something they read or saw on a social networking site. (TVGuide’s study, which didn’t limit respondents to social media users, found that 17% said they started watching a TV show because of a social impression.)

A broad consortium of TV station groups have banded together for what may be the most ambitious effort yet to establish a dominant brand in the sprawling social-TV space.

second-screen experience bringing together consumers and companion content for Web browsers and tablet apps operating on both iOs and Android systems

Still, you might say a revolution is brewing in the living room — and this one will be televised. It portends not only a change in the TV viewing experience but also poses a threat to cable and satellite TV distributors. Even network executives' notions about scheduling — how positioning a new show adjacent to a popular program in the evening lineup to drive ratings — look anachronistic at a time when Nielsen estimates that 47% of all American households have DVRs and can watch recorded shows whenever they choose, and 55% of broadband homes have at least one TV connected to the Internet, according to market researcher the Diffusion Group.

Concerns about how to reach this group known as the "never connecteds" and count their viewing in a show's ratings adds to a list of headaches that include slumping prime-time broadcast TV ratings and the flight of advertisers to cable.

these smart TVs may look dated compared with what Silicon Valley giant Intel has in store for later this year, not to mention whatever Apple Inc. is planning with its mysterious but hotly anticipated flat-screen TV.

With an Intel-designed set-top box, people won't have to own DVRs or even plan to record programs.

Negotiations with media companies for content rights could delay new services and limit some features, though Intel vows to enter some markets by the end of the year.

"I've never seen as much innovation in television as there is right now," says Ulf Ewaldsson, chief technology officer at Swedish telecom-equipment giant Ericsson, which plans to step up its own TV efforts