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Carri Bugbee

Second coming: the evolution of the companion screen » Digital TV Europe - 0 views

www.digitaltveurope.net/...lution-of-the-companion-screen

second screen 2nd screen social tv TV everywhere television tv Twitter

shared by Carri Bugbee on 23 Apr 14 - No Cached
  • The huge growth of both the smartphone and tablet markets in recent years has brought with it a profound shift in viewing habits. According to recent Nielsen stats, 84% of US smartphone and tablet owners now say they use their devices as second screens while watching TV – looking up information about programmes they are watching, researching or buying goods and interacting with friends.
  • Recent months have seen the consolidation, and even closure, of some of the first crop of dedicated second screen services.
  • McDonnell claims that industry, and industry watchers, have been distracted by the buzz around so-called ‘second screening’ – “misinterpreting the audience behaviour and missing the point that it’s just all about making the TV show better.” He claims that part of this “distraction” has rested with the consumer-facing startups, eager to grab attention from broadcasters and monetise this space independently. “They’ve generated a lot of hype and have largely failed to capitalise on it,” says McDonnell.
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  • While Zeebox may have initially been focused on live, second-screen participation, Rose says that the service is now more focused on the social experience around the TV shows themselves. A recent major update to the app added MyTV, a personalised content feed based on the shows a user follows, with targeted recommendations, fan-community TV rooms and aggregated articles, news, and information. Zeebox is now even syndicating its production tools, synchronised show enhancements and TV chat rooms to its broadcast partners – including Fox, Discovery, NBC and Viacom.
  • likely part of the appeal for Shazam when it comes to TV is the possibility of tapping into the massive pre-existing broadcast ad market, offering multiscreen and interactive extensions for campaigns.
  • “Having one app that is able to do slightly different things for shows is probably a good place to be for anyone who’s investing in the technology side of it, but also for the viewer, because it’s something that you’re familiar with. There is different stuff to do in each show, so you come back for different shows that you like, and it’s a slightly different experience,” says McHugh.
  • “My belief is that broadcasters should take more ownership and control of that [second screen] space –
  • “It’s always been a quandary for broadcasters – do you partner with a cross-channel, cross-platform app such as Zeebox, do you make something for your own channels, or do you make an app for each show,” says Rose. “When it comes to second screen, I think the pendulum started with broadcasters creating an app for each show. We’ve seen in the US some broadcasters have made more than 200 apps and it’s now widely referred to as the app graveyard – these apps from several seasons back. They’re not maintained, they don’t work often, they’ve got old content, some post was last updated 185 days ago. It’s not good. So that then moved to broadcasters sometimes creating their own channel-based apps. But I think it’s hard to get traffic to a channel-based app. People don’t just watch one channel, they watch multiple channels, and so the pendulum kept swinging towards the more general-purpose app.”
  • “It’s always been a quandary for broadcasters – do you partner with a cross-channel, cross-platform app such as Zeebox, do you make something for your own channels, or do you make an app for each show,” says Rose. “When it comes to second screen, I think the pendulum started with broadcasters creating an app for each show. We’ve seen in the US some broadcasters have made more than 200 apps and it’s now widely referred to as the app graveyard – these apps from several seasons back. They’re not maintained, they don’t work often, they’ve got old content, some post was last updated 185 days ago. It’s not good. So that then moved to broadcasters sometimes creating their own channel-based apps. But I think it’s hard to get traffic to a channel-based app. People don’t just watch one channel, they watch multiple channels, and so the pendulum kept swinging towards the more general-purpose app.”
  • “My argument to broadcasters is don’t bother making a dedicated second-screen app. Just look at the simplest user-journey possible, and that’s through the web-browser,” McDonnell says. He claims it’s already “very well proven” that sending an audience to an interactive, mobile-enabled site will drive more traffic than forcing users to download a native app.
  • Carri Bugbee on 23 Apr 14
     
    The word we're using is 'repatriate' - we feel that TV is generating a lot of online activity and it's going elsewhere. We'd like to bring it back into the TV space if we can. What we try to do is almost replicate what people were doing online while they are watching TV and pro-actively serve them a whole lot of this extra information," he says
Carri Bugbee

Making Moves: Dancing with the Stars Premieres with First-ever Facebook Broadcast | Mas... - 0 views

www.massrelevance.com/...-first-ever-facebook-broadcast

mass relevance dancing with the stars #DWTS facebook broadcast TV show

shared by Carri Bugbee on 09 Oct 13 - No Cached
  • Mass Relevance partnered with ABC’s Dancing with the Stars to broadcast Facebook conversations throughout the show - for the first time ever.    
  • Public Feed API allowed Dancing with the Stars to capture conversations happening on Facebook from public feeds and sources. The Keyword Insights API allowed Dancing with the Stars to anonymize, break down, and transform status updates, comments, and likes into demographic data. For the premiere, this meant that as fans and viewers shared their thoughts on Facebook, Dancing with the Stars was not only able to showcase Facebook comments on-air, but also reveal a demographic breakdown of social chatter by age, gender, and location.
  • 88% of content produced on Facebook around the show was created by females.
Carri Bugbee

The Future of Broadcast Media is Social - Brian Solis - 0 views

www.briansolis.com/...e-of-broadcast-media-is-social

socialTV broadcast television social TV networks golden triangle

shared by Carri Bugbee on 06 Jun 12 - No Cached
  • The Golden Triangle will one day soon engender a shared experience across the three screens, but for the meantime, a resurgence of crowd-powered demand for relevance and personalization is leading a groundswell of change and evolution within each medium.
  • The result of the social effect and the integrated social hooks inherent in today’s online networks will only inspire a genre of connectivity and interaction as programming will eventually feature creative triggers that engender desired responses and action. The same is true for any event, whether it’s on air, live, or on the big screen.
  • The water cooler or social effect is only one part of defining a more meaningful experience over time. It is culturally significant as it connects people around common interests in real-time all over the web using events as our participation hub and as our magnet for convergence.
Carri Bugbee

Third of millennials watch mostly online video or no broadcast TV | Poynter. - 0 views

www.poynter.org/...lennials-watch-no-broadcast-tv

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • Thirty-four percent of millennials surveyed watch mostly online video or no broadcast television, new research from The New York Times says.
  • Users reported spending the most time with funny videos, movie clips, music videos and then news.
  • And 59 percent said they’ll likely watch pre-roll ads if they know they won’t have to wait long for their content.
Carri Bugbee

Broadcast Television's Screens Are Alive | TVNewsCheck.com - 0 views

www.tvnewscheck.com/...-televisions-screens-are-alive

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • “For movies and retailers, time-shifting can be a concern,” says Starcom’s Bowe. “That is why live TV is interesting to a lot of TV advertisers. Advertisers are demanding immediacy. Amassing an audience on a particular night is important.” Combating ad skipping empowered by the DVR is a bigger issue for TV stations than it is for network TV.
  • Advertisers typically buy local TV using Nielsen’s live-only or live-plus-same-day program ratings. Network TV is bought on C3 commercial ratings, which includes live viewing and three days of DVR playback. That means local TV advertisers pay for viewers who fast-forward through their commercials.
  • Live TV and social media were made for each other. In 2013, 36 million people in the United States sent 990 million Tweets about TV shows they were watching live, according to Nielsen SocialGuide. Moreover, 84% of people who have smartphones or computer tablets use those devices while watching TV.
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  • During the Super Bowl in February, Twitter was on fire. The game and its commercials generated some 1.8 billion tweets that were seen by 15.3 million Twitter users. The esurance spot prompted the most Twitter chatter, with 1.2 million Twitter users posting nearly 1.9 million messages about it.
Carri Bugbee

Ad-free SVOD set to accelerate TV ad revenue declinenScreenMedia - 0 views

www.nscreenmedia.com/celerate-tv-ad-revenue-decline

socialTV social TV OTT streaming over-the-top ad revenue advertisers Netflix

shared by Carri Bugbee on 03 Feb 15 - No Cached
  • SVOD providers are particularly problematic for broadcasters and their advertising partners, because they hurt ad supported television in a number of ways: Consumers with SVOD subscriptions replace time spent watching ad supported television with ad free SVOD watching With so much of online video viewing time spent watching ad free, those quality ad opportunities that are available are more expensive to buy Consumers get a decreased tolerance for advertising as they grow used to seeing content uninterrupted.
  • U.S. ad agencies spent 2% less on broadcast TV networks in the 4th quarter of 2014 and 16% less on national cable TV. The company also found that, if you exclude the Olympics, broadcast ad revenue would have declined 2% for the full year (it increased 4.1% when the Olympics are included.)
  • online originals are growing prodigiously and a good proportion of that inventory will provide advertising opportunities. For example, Alex Carloss, YouTube’s head of original programming, announced the site would be funding more original programming in the same way it did in 2012.
Carri Bugbee

Twitter to tip off instant replays for March Madness - 0 views

www.usatoday.com/...1996539

march madness social TV socialTV twitter ads Twitter

shared by Carri Bugbee on 19 Mar 13 - No Cached
  • "Instant replay plays to Twitter's strength of news in real time and on mobile," says Glenn Brown, director of promoted content and partnerships at Twitter, which is partnering with Turner Broadcasting. A third party, Silicon Valley-based SnappyTV, is supplying the underlying technology to deliver 15-second video highlights. Consumers can follow @marchmadness for video.
  • The "instant replay" concept, which Twitter introduced last year with ESPN for college bowl game highlights, offers Twitter a way to strike up advertising sponsorships. Also, it fortifies Twitter's format for brand names to embrace the microblogging service.
  • Eventually, eMarketer estimates Twitter will account for 13% of U.S. social-advertising revenue by 2014 ($807.5 million), compared with 5.5% last year ($288.3 million).
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  • Twitter's Brown says the idea of posting real-time video on mobile devices via Twitter has created "lots of interest from advertising networks" for sports and non-sports events.
Carri Bugbee

CBC expanding second screen concept with Arctic Air season finale | Marketing Magazine - 0 views

www.marketingmag.ca/...arctic-air-season-finale-76694

shared by Carri Bugbee on 13 May 13 - No Cached
  • Each time the show goes to commercial, viewers following the TV broadcast with their computer, iPad or smartphone handy will be able to unlock unique content related to the finale’s plot that adds new dimensions to the story. (An on-screen prompt will read “The story continues now at CBC.ca/ArcticAir.”)
  • CBC’s goal is to reward the audience with a “transmedia storytelling event” that happens in tandem with the live broadcast.
  • provides more information on the characters, their motivations and elements that won’t be seen on TV.
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  • they will be able to choose to view material from different perspectives, including that of the hostage.
  • Other parts of the experience allow viewers to choose from a selection of missed calls on a character’s cell phone or to read their text messages to glean new information. “It’s more narrative detail for the superfans,” said Rodrigues.
  • Sproule said that Arctic Air’s additional content wasn’t “bolted on” after the episode had already been written and shot. “It’s part of the original script—it was part of the creative process,” she said.
Carri Bugbee

MediaPost Publications More + More Devices = More Multitasking 04/10/2013 - 0 views

www.mediapost.com/...devices-more-multitasking.html

shared by Carri Bugbee on 10 Apr 13 - No Cached
  • Significantly, 14% of consumers used their tablets to search for content and engage in social media directly related to the television program they were watching. 
  • The findings present an opportunity for broadcast and cable networks to interact with consumers much more readily and immediately than they have in the past,
  • Among devices, the PC/laptop is still the top device used for these “over-the-top” (OTT) services with 65% of respondents using them to watch video content (up from 59% last year). About a third (31%) said they did the same on a mobile phone (up from 24%), while 22% said they used a tablet (up from 14%). Tablets and PCs are the preferred devices to watch longer-form video (such as movies or TV shows), according to the survey. 
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  • “Broadcasters are becoming the most-trusted providers for on-demand services,
  • 90% of consumers watch at least some video content over the Internet.
  • Carri Bugbee on 10 Apr 13
     
    Significantly, 14% of consumers used their tablets to search for content and engage in social media directly related to the television program they were watching. 
Carri Bugbee

USA Syncs Up Better Second Screen View - 2013-04-01 16:13:36 | Broadcasting & Cable - 0 views

www.broadcastingcable.com/..._Better_Second_Screen_View.php

second social TV screen USA Network broadcasting cable

shared by Carri Bugbee on 02 Apr 13 - No Cached
  • Carri Bugbee on 02 Apr 13
     
    The new USA Sync got a tryout during last Wednesday's telecast of the 100th episode of Psych. During the show, viewers were able to vote to select the show's endin
Carri Bugbee

How We're Finding More Time To Watch TV - Forbes - 0 views

www.forbes.com/...-finding-more-time-to-watch-tv

TV everywhere

shared by Carri Bugbee on 14 Aug 12 - No Cached
  • Carri Bugbee on 14 Aug 12
     
    Juenger suggests broadcast companies deal with this trend by embracing the TV everywhere model,
Carri Bugbee

Viacom, Fremantle execs say second screen is key to broadcast strategy - FierceCable - 0 views

www.fiercecable.com/...2013-09-12

socialTV social TV second screen #2ndscreen television tv

shared by Carri Bugbee on 18 Sep 13 - No Cached
  • Viacom, for one, is actively using social media applications, such as a subscription-based app for MTV Europe and a soon-to-be-launched "Mon Nick Junior" application targeting preschoolers. It's also studying different demographics, particularly millennial and post-millennials, to glean ideas for additional multiscreen products.
  • Carri Bugbee on 18 Sep 13
     
    YouTube and the short-form video content in general is taking a more important place.
Carri Bugbee

Nielsen: Commercial Breaks Aren't Twitter Breaks | Adweek - 0 views

www.adweek.com/...s-aren-t-twitter-breaks-152507

socialTV social TV television social twitter commercial breaks ads advertising

shared by Carri Bugbee on 23 Sep 13 - No Cached
  • ccording to Nielsen’s SocialGuide service, the heaviest Twitter activity appears to be happening during real-time programming minutes and not commercial breaks. After analyzing data culled from 59 broadcast and cable programs, SocialGuide concluded that nearly three-quarters (70 percent) of all airtime tweets were sent during the actual content.
  • when the spot load is light, the share of tweets issued during the breaks is also light. By the same token, when the programming is weighed down by multiple spots, the volume of tweets sent in commercial time rises proportionately.   
  • in some of the more compelling programs there are spikes in Twitter activity that coincide with significant plot moments
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  • Last month, Nielsen released a study suggesting that the volume of tweets related to a given broadcast “caused significant changes in live TV ratings” 29 percent of the time.
Carri Bugbee

Social Media Is No Fad, Cautions Bowditch | TVNewsCheck.com - 1 views

www.tvnewscheck.com/...ia-is-no-fad-cautions-bowditch

broadcasting TV news NAB

shared by Carri Bugbee on 13 Apr 14 - No Cached
  • “There is no way a journalist can be successful without social media,” he said. “Journalists now have to understand that broadcast is not always the primary delivery medium.”
  • social media is a growing part of the media landscape, including the fact that there are 1.3 billion Facebook users and 646 million Twitter users.
  • Bowditch added that stations will make a serious mistake if they try to integrate advertising into their social media reach. “How do you monetize social media?” he asked, rhetorically. “You don’t. As soon as you advertise … they turn it off and go to the next one.”
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  • tations must recalibrate the way they think about how they put stories together, Bowditch said. Rather than focusing on creating a news story to fit a certain timeslot in a newscast rundown, they must shift to a “story-centric” model of news production and take advantage of their websites and social media posts where time is not a limiting factor, he said.
Carri Bugbee

Xaxis Promises to Bring Second-Screen Viewers Back to TV - ClickZ - 0 views

m.clickz.com/...cond-screen-viewers-back-to-tv

socialTV social tv television TV advertising ads spots commercials

shared by Carri Bugbee on 02 May 14 - No Cached
  • "This is not a Shazam-like feature. It happens before the ad is even broadcast,
  • ble to read the digital signals coming from the TV satellite feed (used for both satellite and cable TV), telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.
  • On the other end, Xaxis targets users using data from TV audience measurement firm Kantar, which taps into about 1 million U.S. TV households. This could tell Xaxis, for example, which viewers index high for consuming television dramas or live vocal competitions. The campaigns are only designed to reach connected devices on a home Wi-Fi, rather than those who are on mobile devices, Finnegan says. "We want to reach people who are stationary and if they are on Wi-Fi we can assume they are hanging out at home," he notes.
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  • A competitor of Xaxis, never.no, also offers a syncing product called Story a. It has implemented second-screen campaigns for P&G on Telemundo as well as campaigns on Bravo TV and USA Network. According to Kelly Moulton, chief commerical officer of never.no, the USA Network experienced a 20 percent lift in its C3 ratings from Nielsen as a result of a social spot tied into the Psych season finale.
  • "For a unified-screen strategy to really shine, all touch points need to be properly synchronized. The ad execution on the second screen shouldn't just be a repeat of the 30-second spot airing on broadcast; it should be complementary and draw a consumer in," says Redniss.
  • "If advertisers want to reach Amazing Race viewers, they don't care about reaching them only as they are watching the show," he says. The water cooler effect that happens around shows such as Mad Men continues on well into the next morning, he notes, making it a short-sighted strategy to just focus on the show. "It's all about having intelligence about the audience and reaching them where ever they are," he says. PlaceIQ uses Rentrak for its TV viewing data, which has access to 13 million households.
  • Carri Bugbee on 02 May 14
     
    telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.
Carri Bugbee

Twittervision: Twitter Taps Video Via Amplify, TV Ad Targeting, Vine | Variety - 0 views

variety.com/...r-amplify-adam-bain-1200569725

socialTV social TV television tv Twitter Amplify advertising

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • . In keeping with the company’s emphasis on being the go-to platform to collectively share experiences in real time, Costolo hinted, at a recent appearance at the Brookings Institute in Washington D.C., that Twitter is testing a feature that would allow users to essentially “replay” live events and pinpoint peak moments that can be viewed if missed the first time around.
  • Yet another form of video that will be coming to more and more Twitter feeds is TV Ad Targeting, a clever tool the company took out of beta last week that identifies someone who tweets about a show as likely to have just seen a commercial, and streams to them an accompanying digital promotion.
  • Twitter is also looking a lot like a venue for programming: Several innovative new episodic shortform series have used Twitter as a distribution platform in recent months.
  • ...9 more annotations...
  • “What it tells me is that Twitter is going to be a player in video distribution,” said Erik Flannigan, executive VP of multiplatform strategy and development at Viacom Entertainment Group
  • For Twitter, the advertising opportunity has come in an area that skeptics early on thought was inviolate territory: inside the stream of tweets from each user’s followers.
  • While Twitter has always been an effective springboard for TV, the platform previously strictly sent users to the TV set or to a link in another browser or app via retweet. That changed in June 2012, with the introduction of Twitter Cards, which essentially expanded a space once restricted to 140 characters to accommodate anything from a still photo to a video player — all without leaving Twitter.
  • For Twitter, Cards also paved the way for Amplify. Twitter first tested the initiative with ESPN last December during telecasts of BCS college football games. Thirty-second game highlights were targeted at sports fans in the Twittersphere just moments after they occurred in real time as a means of drawing more viewers from that segment of the audience most interested in the content, as well as to retain those already watching.
  • Twitter began bringing together other networks and advertisers for Amplify campaigns, including Turner Broadcasting with AT&T and Coke Zero for the NCAA men’s basketball tournament; and with Sprint, Taco Bell and Sony Pictures for NBA postseason games.
  • To wit, BBC America used Amplify for the season premiere of “Top Gear,” seeding Twitter with all sorts of video extras synched to the show’s airing but not available in the broadcast itself.
  • Having introduced TV Ad Targeting in beta mode in May, last week Twitter touted engagement metrics that should help encourage more advertisers to sign on. Among the first brands to experiment included Jaguar, Samsung and Holiday Inn.
  • Video can be intertwined with photos and text. It’s not entirely different from the model of so-called alternative reality games, but it is rooted on the social network instead of an array of websites. “I call it ‘disembodied media,’ ” said Mark Ghuneim, founder and CEO of social media tracking service Trendrr. “It’s a disembodied TV show taking place in disparate parts, times, and sources. It’s crazy in a great way.”
  • Interactive or participatory TV has been on the margins of the business for so long that it seems like it’s never going to happen. But Twitter may be just the soil where a long-delayed germination could actually take root. Let’s not forget that the average member of any audience has a device in their pocket capable of transmitting quality video — how can that not disrupt the traditional understanding of what programming is?
Carri Bugbee

NBC pushes TV Everywhere with plan for live TV on mobile - 1 views

www.usatoday.com/...20477745

NBC OTT streaming over-the-top TV everywhere unbundling

shared by Carri Bugbee on 17 Dec 14 - No Cached
  • Carri Bugbee on 17 Dec 14
     
    The network was set to announce plans Tuesday to do live linear streaming of its network broadcasts on NBC.com and on mobile devices in early 2015.
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