Group items tagged

To its 200 million-plus active users, Twitter is many things: a social network, a short-form messaging service, a news wire, a tool for self-expression — even, some believe, a force for global political change. But the company itself seems far more keen to position itself among its users — and even better, potential users – as a TV companion, an indispensable tool to keep up with, discuss and even influence the outcomes of shows and live events like sporting contests and political debates.

The average price of an ad has been plummeting, down 46% in the most recent quarter.

Americans now comprise just one-fourth of Twitter’s participants.

To its 200 million-plus active users, Twitter is many things: a social network, a short-form messaging service, a news wire, a tool for self-expression — even, some believe, a force for global political change. But the company itself seems far more keen to position itself among its users — and even better, potential users – as a TV companion, an indispensable tool to keep up with, discuss and even influence the outcomes of shows and live events like sporting contests and political debates.

This “second screen experience” turns TV into a participatory activity, allowing Twitter users to broadcast wisecracks, critiques and theories in real-time; the networks, in turn, share the behind-the-scenes worlds of writers’ rooms and dressing rooms, 140 characters at a time.

provides Twitter users a directory of live tweet streams for an event or broadcast — from political debates to press conferences to reality TV shows.

team would pick from a roundup of "qualified content producers" — such as writers for newspapers, magazines and blogs in teams' respective hometowns and each list would feature about 10-25 live Tweeters per event

Users can also mix and match their own custom stream of tweets highlighted by Chirp Guide or the site's users

Ring Digital estimates the Social TV Engager population at ~57 million TV viewers.

Twitter was used by 28.4% of the Social TV Engager population up 28% from six months ago.

News was selected by 48.1% of Social TV Engagers as one of five genres of prime-time TV content about which they have voted, posted, shared or commented.