To its 200 million-plus active users, Twitter is many things: a social network, a short-form messaging service, a news wire, a tool for self-expression — even, some believe, a force for global political change. But the company itself seems far more keen to position itself among its users — and even better, potential users – as a TV companion, an indispensable tool to keep up with, discuss and even influence the outcomes of shows and live events like sporting contests and political debates.
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Can Twitter Save TV? (And Can TV Save Twitter?) - Forbes - 0 views
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The average price of an ad has been plummeting, down 46% in the most recent quarter.
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Americans now comprise just one-fourth of Twitter’s participants.
Can Twitter Save TV? (And Can TV Save Twitter?) - Forbes - 0 views
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To its 200 million-plus active users, Twitter is many things: a social network, a short-form messaging service, a news wire, a tool for self-expression — even, some believe, a force for global political change. But the company itself seems far more keen to position itself among its users — and even better, potential users – as a TV companion, an indispensable tool to keep up with, discuss and even influence the outcomes of shows and live events like sporting contests and political debates.
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This “second screen experience” turns TV into a participatory activity, allowing Twitter users to broadcast wisecracks, critiques and theories in real-time; the networks, in turn, share the behind-the-scenes worlds of writers’ rooms and dressing rooms, 140 characters at a time.
Netflix - 0 views
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This puts paid to the intellectual's favorite idea that TV creates "anomie" and "alienation," that it isolates Americans from one another. Wrong. Americans may watch TV alone, but they do so to access a set of shared topics. And not just shared topics but shared languages. We talked to a mother and teenage daughter, people who have a contested relationship of the kind common to adolescence, people who sometimes have difficulty finding one another in conversation. (There are several identity issues at issue, especially "you're not the boss of me.") But when watching the new TV, and characters you can conjure with, certain conversations become possible. Topics once impossible now flourish. Shows were increasing cognition in viewers. In the place of single story line, TV narratives were taking on new complexity. Some shows were even engaging in virtually secret messaging. Only the most dedicated viewers could discover the intricate plotlines. Producers were actually making running gags more complicated and dramatic subtleties more embedded with the kno
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