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Carri Bugbee

TVT: TheWire - 0 views

www.tvtechnology.com/thewire.aspx

sync Never.no advertising second screen

shared by Carri Bugbee on 08 Nov 12 - No Cached
  • Carri Bugbee on 08 Nov 12
     
    Sync, a unique new toolkit for syncing ad content and creating robust two-way engagement between the first and second screens.
Carri Bugbee

USA Syncs Up Better Second Screen View - 2013-04-01 16:13:36 | Broadcasting & Cable - 0 views

www.broadcastingcable.com/..._Better_Second_Screen_View.php

second social TV screen USA Network broadcasting cable

shared by Carri Bugbee on 02 Apr 13 - No Cached
  • Carri Bugbee on 02 Apr 13
     
    The new USA Sync got a tryout during last Wednesday's telecast of the 100th episode of Psych. During the show, viewers were able to vote to select the show's endin
Carri Bugbee

Facebook opens up its social TV data for the first time in partnership with UK analytic... - 0 views

thenextweb.com/...hip-second-sync-analytics-firm

shared by Carri Bugbee on 31 Jan 14 - No Cached
  • Facebook today announced a partnership with UK-based social TV analytics company SecondSync.
  • The partnership is a big deal because it means Facebook’s social TV data will be made available outside the company for the first time. In two weeks, SecondSync plans to share initial results in a white paper titled “Watching with Friends” with a full analysis of how people are using Facebook to engage with TV.
  • Carri Bugbee on 31 Jan 14
     
    The partnership is a big deal because it means Facebook's social TV data will be made available outside the company for the first time.
Carri Bugbee

Xaxis Promises to Bring Second-Screen Viewers Back to TV - ClickZ - 0 views

m.clickz.com/...cond-screen-viewers-back-to-tv

socialTV social tv television TV advertising ads spots commercials

shared by Carri Bugbee on 02 May 14 - No Cached
  • "This is not a Shazam-like feature. It happens before the ad is even broadcast,
  • ble to read the digital signals coming from the TV satellite feed (used for both satellite and cable TV), telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.
  • On the other end, Xaxis targets users using data from TV audience measurement firm Kantar, which taps into about 1 million U.S. TV households. This could tell Xaxis, for example, which viewers index high for consuming television dramas or live vocal competitions. The campaigns are only designed to reach connected devices on a home Wi-Fi, rather than those who are on mobile devices, Finnegan says. "We want to reach people who are stationary and if they are on Wi-Fi we can assume they are hanging out at home," he notes.
  • ...3 more annotations...
  • A competitor of Xaxis, never.no, also offers a syncing product called Story a. It has implemented second-screen campaigns for P&G on Telemundo as well as campaigns on Bravo TV and USA Network. According to Kelly Moulton, chief commerical officer of never.no, the USA Network experienced a 20 percent lift in its C3 ratings from Nielsen as a result of a social spot tied into the Psych season finale.
  • "For a unified-screen strategy to really shine, all touch points need to be properly synchronized. The ad execution on the second screen shouldn't just be a repeat of the 30-second spot airing on broadcast; it should be complementary and draw a consumer in," says Redniss.
  • "If advertisers want to reach Amazing Race viewers, they don't care about reaching them only as they are watching the show," he says. The water cooler effect that happens around shows such as Mad Men continues on well into the next morning, he notes, making it a short-sighted strategy to just focus on the show. "It's all about having intelligence about the audience and reaching them where ever they are," he says. PlaceIQ uses Rentrak for its TV viewing data, which has access to 13 million households.
  • Carri Bugbee on 02 May 14
     
    telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.
Casey Cushing

DirecTV Taps Miso To Offer Synchronized Social TV Experience - 0 views

mashable.com/...miso-syncs-to-directv

Apps Software Entertainment Check-In

shared by Casey Cushing on 02 Sep 11 - No Cached
  • Casey Cushing on 02 Sep 11
     
    Social television startup Miso is going beyond the entertainment checkin to offer DirecTV customers a synchronized television-viewing experience that changes with each switch of the channel. Miso's updated iPhone application [iTunes link] now pairs with DirecTV receivers over Wi-Fi to automatically show users what's playing and provide them with a more frictionless show-sharing experience.
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