Group items tagged spots - Social TV and Film

Xaxis Promises to Bring Second-Screen Viewers Back to TV - ClickZ - 0 views

m.clickz.com/...cond-screen-viewers-back-to-tv

socialTV social tv television TV advertising ads spots commercials

shared by Carri Bugbee on 02 May 14 - No Cached

"This is not a Shazam-like feature. It happens before the ad is even broadcast,
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ble to read the digital signals coming from the TV satellite feed (used for both satellite and cable TV), telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.
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On the other end, Xaxis targets users using data from TV audience measurement firm Kantar, which taps into about 1 million U.S. TV households. This could tell Xaxis, for example, which viewers index high for consuming television dramas or live vocal competitions. The campaigns are only designed to reach connected devices on a home Wi-Fi, rather than those who are on mobile devices, Finnegan says. "We want to reach people who are stationary and if they are on Wi-Fi we can assume they are hanging out at home," he notes.
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A competitor of Xaxis, never.no, also offers a syncing product called Story a. It has implemented second-screen campaigns for P&G on Telemundo as well as campaigns on Bravo TV and USA Network. According to Kelly Moulton, chief commerical officer of never.no, the USA Network experienced a 20 percent lift in its C3 ratings from Nielsen as a result of a social spot tied into the Psych season finale.
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"For a unified-screen strategy to really shine, all touch points need to be properly synchronized. The ad execution on the second screen shouldn't just be a repeat of the 30-second spot airing on broadcast; it should be complementary and draw a consumer in," says Redniss.
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"If advertisers want to reach Amazing Race viewers, they don't care about reaching them only as they are watching the show," he says. The water cooler effect that happens around shows such as Mad Men continues on well into the next morning, he notes, making it a short-sighted strategy to just focus on the show. "It's all about having intelligence about the audience and reaching them where ever they are," he says. PlaceIQ uses Rentrak for its TV viewing data, which has access to 13 million households.
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Carri Bugbee on 02 May 14

telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.

<div class="cArrow"> </div><div class="cContentInner"> telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.</div>

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Dunkin' Donuts Wants to Combine Twitter Passion With TV Spots | Adweek - 0 views

www.adweek.com/...witter-passion-tv-spots-153094

socialTV social TV television TV twitter dunkin' donuts

shared by Carri Bugbee on 16 Oct 13 - No Cached

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans.
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We’ve found in the last few years that letting consumers talk about Dunkin’ is far more powerful than any brand message we could put out.
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You can use the mobile app to find a local Dunkin’ and receive geo-targeted offers. The mobile offers change as you go from market to market while using push notifications for location-based targeting.
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Look at our relationship with [mobile-social maps app] Waze. We’re intrigued with the social components of Waze where people tweet about local street traffic and Dunkin’ Donuts espresso.
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MediaPost Publications At The ANA: Social TV Is 'New Media' 02/17/2012 - 0 views

www.mediapost.com/...na-social-tv-is-new-media.html

socialTV TV social new media media television social TV

shared by Carri Bugbee on 15 Apr 12 - No Cached

Carri Bugbee on 15 Apr 12

Certainly, the Super Bowl reflected brand interest in turning TV into a mosaic of simultaneous marketing events on different screens designed to engage consumers with brands and with each other. Coca-Cola's polar bears were in the beverage giant's TV spots, but they were simultaneously online during the game, commenting on the game and, in a meta-commentary, on their own ad. Tom Cunniff, VP and director of interactive communications at Combe Incorporated, asked if such multi-screen programs risk splitting people's attention across devices. McHugh agreed that the risk exists, but said that, if the central idea is engaging, it only deepens engagement and attention. "We have seen it; consumers are already fragmenting their attention. What social TV does is to bring the experience to life so we can capture consumer attention more." She argued that if the story is good and engaging, it will involve consumers, no matter how many screens are telling it.

<div class="cArrow"> </div><div class="cContentInner">Certainly, the Super Bowl reflected brand interest in turning TV into a mosaic of simultaneous marketing events on different screens designed to engage consumers with brands and with each other. Coca-Cola's polar bears were in the beverage giant's TV spots, but they were simultaneously online during the game, commenting on the game and, in a meta-commentary, on their own ad. Tom Cunniff, VP and director of interactive communications at Combe Incorporated, asked if such multi-screen programs risk splitting people's attention across devices. McHugh agreed that the risk exists, but said that, if the central idea is engaging, it only deepens engagement and attention. "We have seen it; consumers are already fragmenting their attention. What social TV does is to bring the experience to life so we can capture consumer attention more." She argued that if the story is good and engaging, it will involve consumers, no matter how many screens are telling it.</div>

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Nielsen: Commercial Breaks Aren't Twitter Breaks | Adweek - 0 views

www.adweek.com/...s-aren-t-twitter-breaks-152507

socialTV social TV television social twitter commercial breaks ads advertising

shared by Carri Bugbee on 23 Sep 13 - No Cached

ccording to Nielsen’s SocialGuide service, the heaviest Twitter activity appears to be happening during real-time programming minutes and not commercial breaks. After analyzing data culled from 59 broadcast and cable programs, SocialGuide concluded that nearly three-quarters (70 percent) of all airtime tweets were sent during the actual content.
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when the spot load is light, the share of tweets issued during the breaks is also light. By the same token, when the programming is weighed down by multiple spots, the volume of tweets sent in commercial time rises proportionately.   
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in some of the more compelling programs there are spikes in Twitter activity that coincide with significant plot moments
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Last month, Nielsen released a study suggesting that the volume of tweets related to a given broadcast “caused significant changes in live TV ratings” 29 percent of the time.
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Tech's geek boy blind spot is killing good ideas | News | TechRadar - 0 views

www.techradar.com/...-is-killing-good-ideas-1242666

Zeebox Beamly socialTV social TV

shared by Carri Bugbee on 17 Apr 14 - No Cached

While brogrammers are brogramming away to suit themselves, they're actually strangling their own chances of success. And looked at like that, it really should be obvious that the appalling record of the tech sector in attracting, employing and retaining women is one that the industry should be looking to remedy urgently and for the basest financial motives.
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geek boy groupthink is a prison. It keeps women locked out, and that's one way in which it's disastrous. It also keeps tech firms sealed in, trapped by an idea of their audience as fundamentally like their nerdy selves which stops them from coming up with any number of good new ideas - good ideas that consumers like you and me would fall over themselves to use if only someone would invent them.
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MediaPost Publications Social Media Chatter Ups Live TV Stats 03/22/2012 - 0 views

www.mediapost.com/...chatter-ups-live-tv-stats.html

socialTV tv viewing social media

shared by Carri Bugbee on 22 Mar 12 - No Cached

A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV, according to an iModerate Research Technologies study.
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Among some 150 males and females who engage in what Rossow calls “social TV” at least once a week, the emerging behavior has also made these viewers into more active consumers and influencers.
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An increasing number of viewers also "love the social interaction and frequently add shows to their viewing lineup due to social chatter,” Rossow notes. “That adds up to more time spent on social networks and more hours watching television.”
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What sort of consumers are participating in social TV? iModerate found three specific types, which it groups as “The Spots Nut,” “The Extrovert” and “The Girlfriend.”
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Carri Bugbee on 22 Mar 12

new research shows that social media can significantly increase consumers' TV time.

<div class="cArrow"> </div><div class="cContentInner">new research shows that social media can significantly increase consumers' TV time. </div>

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Broadcast Television's Screens Are Alive | TVNewsCheck.com - 0 views

www.tvnewscheck.com/...-televisions-screens-are-alive