New S3 Research Paper Tackles Casting, Names Top Second Screen Apps : 2nd Screen Society - 0 views
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If done right, “casting” just might be the “killer” app the second screen world has been looking for.
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The report pinpoints which apps are resonating with consumers (and why), and focuses on the new role “casting” content is playing in the second screen ecosystem.
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“However, we also noted several apps — including Amazon Instant Video, M-Go, and several TV Everywhere services — that currently have no identifiable casting experience,” said Chuck Parker, chairman of the 2nd Screen Society.
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