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Carri Bugbee

Sports and Reality Shows Account for Half of Social TV Chatter - 0 views

www.marketingcharts.com/...alf-of-social-tv-chatter-25809

sports reality shows socialTV social TV chatter television TV

shared by Carri Bugbee on 10 Feb 13 - No Cached
  • sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012.
  • The CTAM study also finds that viewers are more likely to talk about shows the next day or after (83%) or right after the show (75%). (The study was not limited to social media conversations.)
  • NBC was easily the most engaging network of the year, with the Olympics a big reason why.
  • ...2 more annotations...
  • With an average of 80,000 social interactions per episode (and more than 250 telecasts per year), “SpongeBob SquarePants” was the program with the most social activity. But, the average “X Factor” episode generated more than 615,000 social interactions. (This list excludes sports and special events and includes data sources from the day of the telecast only.)
  • Second Annual Year End Stats Report
  • Carri Bugbee on 10 Feb 13
     
    Sports and Reality Shows Account for Half of Social TV Chatter
Carri Bugbee

MediaPost Publications Social Media Chatter Ups Live TV Stats 03/22/2012 - 0 views

www.mediapost.com/...chatter-ups-live-tv-stats.html

socialTV tv viewing social media

shared by Carri Bugbee on 22 Mar 12 - No Cached
  • A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV, according to an iModerate Research Technologies study.
  • Among some 150 males and females who engage in what Rossow calls “social TV” at least once a week, the emerging behavior has also made these viewers into more active consumers and influencers.
  • An increasing number of viewers also "love the social interaction and frequently add shows to their viewing lineup due to social chatter,” Rossow notes. “That adds up to more time spent on social networks and more hours watching television.”
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  • What sort of consumers are participating in social TV? iModerate found three specific types, which it groups as “The Spots Nut,” “The Extrovert” and “The Girlfriend.”
  • Carri Bugbee on 22 Mar 12
     
    new research shows that social media can significantly increase consumers' TV time. 
Carri Bugbee

SportStream wants to be your second screen while watching the big game | VentureBeat - 0 views

venturebeat.com/...en-while-watching-the-big-game

socialTV social TV chatter television TV social sports

shared by Carri Bugbee on 10 Jul 13 - No Cached
  • SportStream, which is backed by Seattle Seahawks and Portland Trail Blazer owner Paul Allen’s Vulcan Capital, aggregates social chatter about currently in-progress games with stats, scores, and rich data on what’s actually happening. The goal is a simple streaming second-screen experience: watch the game on the big screen, get involved in the dialog on the little screen.
Carri Bugbee

Facebook Woos TV Networks With Data - Digits - WSJ - 0 views

blogs.wsj.com/...oos-tv-networks-with-more-data

socialTV social TV television TV facebook advertising data

shared by Carri Bugbee on 03 Oct 13 - No Cached
  • This week, Facebook says it will begin sending weekly reports to America’s four largest television networks, offering a glimpse of how much chatter their shows are generating on the social network. The reports will reveal how many “actions” — likes, comments, or shares — a television episode has inspired on Facebook and how many members participated in an action.
  • Facebook, which will not make the results generally available, will share the data reports with ABC, NBC, Fox, and CBS, and a small number of select partners.
  • Twitter, which has been gearing up for its initial public offering, is expected to begin to distribute the “Nielsen Twitter TV Rating,” its first measurement report in partnership with media measurement giant Nielsen, on Monday. The report will measure how many people participated in a conversation about a particular show, and how many people saw those tweets.
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  • Earlier this month, Facebook unveiled a new program to allow select media partners, such as CNN, to tap its public feed and see activity related to certain keywords. The new television data report will tally all posts, including private ones, but Facebook says the data is collected anonymously and will only be shown in aggregate to protect users’ privacy.
  • recent episode of ABC’s “Dancing With the Stars,” generated more than 1 million interactions from some 750 thousand people.
  • In order to calculate chatter, Facebook had to create a library of keywords for each show, such as the names of main characters.
Carri Bugbee

What You Need to Know About 'Social TV' Right Now | Commentary and analysis from Simon ... - 0 views

adage.com/...229845

TV Social socialtv Twitter Facebook analytics measurement

shared by Carri Bugbee on 24 Sep 11 - No Cached
  • Carri Bugbee on 24 Sep 11
     
    "Merely tracking the volume of buzz," said Bluefin Labs VP-Marketing and Business Development Tom Thai, "without a deeper analysis of other factors, is very rudimentary." What matters is context; once a show gets traction, what else can the viewers who are chattering about it tell us about their other preferences as consumers? "If you're a CMO for an automaker vs. wireless carrier vs. laundry detergent," said Mr. Thai, "your audiences and needs will be different. The key next step is marrying social-TV data about the shows with data about specific brands."
Carri Bugbee

USA Network Brings Advertisers into Its Social TV Journey - eMarketer - 1 views

www.emarketer.com/Article.aspx

shared by Carri Bugbee on 24 Aug 12 - No Cached
  • We’re trying to bring brand advertisers into the conversation. When the Ford Fusion, for example, is integrated into an episode of “White Collar,” it’s then easy for us to promote that positioning or brand integration in platforms like Character Chatter.
  • We don’t want people to view something as an ad, we want people to view it as added content to their “White Collar” show experience.
  • Viewers using the Viggle platform can access interesting plot points, Q&As, live polls—things like that—while watching the show.
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  • The term social TV is just going to go away. It’s going to become the way that we all do creative executions across multiple platforms while engaging with users. I also think we are going to see an adoption explosion as cable companies start devising more second-screen companion experiences and the electronic programming guides include some type of visual indicator letting subscribers know of the enhanced program that goes along with the show.
Carri Bugbee

Facebook opens up its social TV data for the first time in partnership with UK analytic... - 0 views

thenextweb.com/...hip-second-sync-analytics-firm

shared by Carri Bugbee on 31 Jan 14 - No Cached
  • Facebook today announced a partnership with UK-based social TV analytics company SecondSync.
  • The partnership is a big deal because it means Facebook’s social TV data will be made available outside the company for the first time. In two weeks, SecondSync plans to share initial results in a white paper titled “Watching with Friends” with a full analysis of how people are using Facebook to engage with TV.
  • Carri Bugbee on 31 Jan 14
     
    The partnership is a big deal because it means Facebook's social TV data will be made available outside the company for the first time.
Carri Bugbee

The Trendrr Blog » Blog Archive » New Facebook Data Strengthens Tools For Mea... - 0 views

blog.trendrr.com/...asuring-second-screen-activity

social TV television socialTV facebook TV analytics trendrr

shared by Carri Bugbee on 26 Jul 13 - No Cached
  • Facebook has given Trendrr preliminary access to previously unanalyzed Facebook user engagement data on chatter relating to television content.
  • Our analysis reveals that there is a large amount of TV-related social activity on Facebook — in numbers approximately 5 times as large as that of all other social networks combined as measured by Trendrr.
  • Trendrr’s analysis of second-screen Facebook activity during one week in May** found that the volume of Facebook user engagement relating to television programming was 5 times as large as all other social networks combined. Activity related to broadcast television was 7 times as large, while activity linked to cable-television programming was 4.5 times as large as all other social networks combined. Second-screen activity levels on Facebook were particularly high among viewers of dramas and comedies.
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  • Live events during airtime, such as sporting events, also showed dramatically higher levels of activity over other social networks — something that may be surprising for some marketers who view Facebook as a platform mostly for extended conversation.
  • Trendrr and Facebook are working on a public case study of TV-related Facebook activity as part of an effort to illustrate the full breadth of engagement on Facebook’s platforms. Ultimately, Trendrr hopes to begin incorporating this Facebook data into its Social TV Rankings charts.*
Carri Bugbee

Experts: Social Data Is Key to Measuring Television Success - 0 views

sproutsocial.com/...social-media-tv-metrics

socialTV social TV television TV Twitter measuring social data analytics advertising

shared by Carri Bugbee on 27 Nov 13 - No Cached
  • Seevibes created its own “Seevibes Score” — a composite score that consolidates data on market share, social impressions, loyalty levels, engagement rate, frequency, and level of response — to gauge how a show is performing socially. “The level of audience engagement with TV via social networks with television has surged by 500% year-after-year. This can make it difficult to compare broadcast numbers over time,” explains Maisonnave
  • “These social data points are giving us a new barometer for success or failure when we’re talking about engaging TV audiences,” says Youngling. “Content, both programmatic and advertorial, is now subject to an entirely new set of consumer-driven metrics. We talked about must-see TV back in the Seinfeld days, and now it’s evolving into the idea of must-comment TV.”
  • “Twitter didn’t have to train or persuade people to change their behavior,” says Bugbee of the network’s television chatter. “It just had to capitalize on what people were already doing. I think that’s why Twitter’s so powerful: it’s easy, it’s obvious, and it’s open.”
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  • “There are calls to action in all sorts of programming that are encouraging people to get involved and continue the dialog with that programming,” says Youngling. “For brands, the data is really showing that it’s incredibly impactful and meaningful. When you give audiences the opportunity to interact, they will.”
  • “If shows don’t get good ratings they don’t stay on the air,” says Bugbee. “You see television encouraging social activity with hashtags on shows. Ostensibly, if I’m not watching Dancing with the Stars and I see a lot of posts from my friends who are talking about it, maybe I should tune in.”
Carri Bugbee

Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ra... - 0 views

variety.com/...ine-up-with-ratings-1200702169

nielsen social metrics variety socialTV social TV television TV analytics measurement ratings

shared by Carri Bugbee on 07 Oct 13 - No Cached
  • ne thing is immediately clear: There is practically no overlap between the most-tweeted shows on TV and the highest-rated shows.
  • Seen through a Twitter lens, the No. 1 television show for the week of Sept. 23 to 29 was AMC’s “Breaking Bad” by a mile, with 9.28 million people seeing tweets about the show’s finale — but the episode wasn’t even among the top 20 in total viewership for the period, according to Nielsen primetime ratings.
  • But the divergence between the top shows Americans actually watch on TV and what they talk about on Twitter illustrates that there is not a strong correlation, today, between the two mediums. Only one show, two airings of NBC’s “The Voice,” appear in both top 10 rankings.
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  • the data shows the Twitter TV audience for an episode is, on average, 50 times larger than the authors who are generating tweets.
  • In its IPO filing, Twitter said the Nielsen Twitter TV Rating will “not directly generate revenue” but said, “we believe (it) will enhance our attractiveness to users and advertisers.”
  • Facebook, which has a total user base more than five times the size of Twitter’s, is playing catch-up to Twitter in trying to provide a similar guide for how social activity on its service relates to TV. Last week, Facebook began sharing weekly data about interactions among U.S. users for about 45 broadcast shows in primetime with ABC, CBS, Fox and NBC and a few other partners.
  • Carri Bugbee on 07 Oct 13
     
    There is practically no overlap between the most-tweeted shows on TV and the highest-rated shows.
Carri Bugbee

Making Moves: Dancing with the Stars Premieres with First-ever Facebook Broadcast | Mas... - 0 views

www.massrelevance.com/...-first-ever-facebook-broadcast

mass relevance dancing with the stars #DWTS facebook broadcast TV show

shared by Carri Bugbee on 09 Oct 13 - No Cached
  • Mass Relevance partnered with ABC’s Dancing with the Stars to broadcast Facebook conversations throughout the show - for the first time ever.    
  • Public Feed API allowed Dancing with the Stars to capture conversations happening on Facebook from public feeds and sources. The Keyword Insights API allowed Dancing with the Stars to anonymize, break down, and transform status updates, comments, and likes into demographic data. For the premiere, this meant that as fans and viewers shared their thoughts on Facebook, Dancing with the Stars was not only able to showcase Facebook comments on-air, but also reveal a demographic breakdown of social chatter by age, gender, and location.
  • 88% of content produced on Facebook around the show was created by females.
Carri Bugbee

Broadcast Television's Screens Are Alive | TVNewsCheck.com - 0 views

www.tvnewscheck.com/...-televisions-screens-are-alive

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • “For movies and retailers, time-shifting can be a concern,” says Starcom’s Bowe. “That is why live TV is interesting to a lot of TV advertisers. Advertisers are demanding immediacy. Amassing an audience on a particular night is important.” Combating ad skipping empowered by the DVR is a bigger issue for TV stations than it is for network TV.
  • Advertisers typically buy local TV using Nielsen’s live-only or live-plus-same-day program ratings. Network TV is bought on C3 commercial ratings, which includes live viewing and three days of DVR playback. That means local TV advertisers pay for viewers who fast-forward through their commercials.
  • Live TV and social media were made for each other. In 2013, 36 million people in the United States sent 990 million Tweets about TV shows they were watching live, according to Nielsen SocialGuide. Moreover, 84% of people who have smartphones or computer tablets use those devices while watching TV.
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  • During the Super Bowl in February, Twitter was on fire. The game and its commercials generated some 1.8 billion tweets that were seen by 15.3 million Twitter users. The esurance spot prompted the most Twitter chatter, with 1.2 million Twitter users posting nearly 1.9 million messages about it.
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