Curators of databases: circulating images, managing attention and making value on socia... - 0 views
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shared by andhearsonars on 07 Jul 14
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relationships between cultural spaces, the image-making practices of smartphone users and social media platforms.
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In addition to targeted advertising, value is created by leveraging a continuous circulation of meaning and attention
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They are a significant site in the development of a mode of media driven not only by ideological or representational forms of control, but also by the effort to manage participation and social space in order to harness and modulate an ongoing circulation of meaning, attention and data.
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This activity involves the affective labour of structuring image-based relationships between people, places and practices
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On the social and mobile web, images are more than just representations of people, events and places. They also capture attention, and generate data and networks. An image is a device that holds in place a network of associations and affects in time and place, that can be tracked and responded to.
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In this article, I propose that conceptualising how value is made on social media involves examining how the analytic capacities of platforms are interrelated with the flows of images created by smartphone users within material cultural spaces.
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Hashtags, tags, likes, comments and shares are 'manual' devices users employ to position images within a larger flow. Algorithms are 'automated' devices that determine how images circulate within a network based on a set of rules.
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Users often know that posting certain kinds of content at certain times or places will attain more or less interaction from peers in their network. Efforts users make to position content--for instance, by tagging or liking an image--create data that algorithms use to manage the circulation of content in general by recognising patterns of interaction over time.