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Virinchi Tadikonda

SpaceX Launch Scrubbed Again - But No One Could See It Happen - NASA Watch - 0 views

  • This lack of visibility is rather unusual for SpaceX - a company that has gone out of its way to use social media and traditional media - with great success - to get word about its products and services to the widest audience possible.
    • Virinchi Tadikonda
       
      NASA contracts launches to smaller companies, and one happens to be SpaceX. This company is widely known for broadcasting launches around Cape Canaveral. Unfortunately, the limited amount of of companies that do that doesn't help to widen the media exposure. 
  • canceled its webcast and provided no commentary about the launch countdown, a public service offered even for classified Department of Defense satellite launches.
    • Virinchi Tadikonda
       
      NASA is not a part of this, as the final decision was made by SpaceX. Because they are a private company this is possible. The more privacy ensures less involvement with the media and public. Once upon a time the idea of Space travel was widely popular, but today it's quite the opposite. 
  • The hashtag "#FalconNein" quickly appeared. One would hope that SpaceX is paying attention and realizes that they are doing something cool - as are other space companies
    • Virinchi Tadikonda
       
      The benefit of social media is that if something is great, it will appear in the media. But even if it didn't go through and failed, it will still appear in the media. Either way, there is still publicity 
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  • Cool sells. And if and when something goes wrong people root for the company to fix the problem so they can see cool things again.
    • Virinchi Tadikonda
       
      When Space was cool, that's when the government spent more money and time. When the last shuttle disaster occured, complaints came from every direction about mission safety. Space needs to become cool once again. 
perezmv

http://oreilly.com/digitalmedia/2006/08/17/inside-pandora-web-radio.html - 0 views

  • Pandora (which is also the name of the company) grew out of the Music Genome Project, which company founder Tim Westergren began six years ago.
  • He became fascinated with the way directors described the music they were looking for, which led to his wondering what made people enjoy certain types of music. He asked himself, "If people haven't found any music that they love since college, and artists are struggling to find an audience, is there a role for technology to help bridge the gap?"
  • Westergren started the Genome Project from the idea of creating a platform for connecting people with music that they'll love based on music they already enjoy. The project uses experts called "music analysts" to deconstruct music into its fundamental parts and capture the results into a database. Pandora has 40 professional musicians who come to the office every day and listen to one song at a time, analyzing each in anywhere from 200 to 400 dimensions. (The dimensions are somewhat different for each genre of music.)
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  • Pandora chose the dimensions because they are quantitative. For instance, how breathy are the vocals? Is the music diatonic or chromatic? The music analysts are trained to be able to score songs consistently. In fact, one of the test cases is, "Could a group of 10 musicologists listen to a song and agree on one score for a particular element?"
  • vector space.
  • "What is exciting about the Music Genome Project, with respect to Pandora the radio-listening experience, is that by understanding the music on a song-by-song basis we can put together a playlist that has a much more natural ebb and flow than you might be able to do with collaborative filtering data," Conrad says.
  • "I think curator is the right word," Conrad replied. "Of all the financial models that could be leveraged to make Pandora a successful business, the 'play for pay' model runs completely spiritually opposite to the founding of the company.
  • I asked what Pandora was doing to avoid being influenced by big record labels, which have been widely accused of corrupting traditional radio through payola schemes.
  • "Since we use a human analyst to analyze song by song, we've experimented with using a smaller number of elements," he continued. "We've determined that you can't create interesting playlists with only 20 attributes. But we do keep an eye on machine listening as it might provide a way to augment the manual analysis."
  • I ask myself, "What's this song doing in my Bill Evans station? This song should be in my 'Soft Jazz Guitar' station. Why can't I tell Pandora to place this tune in the appropriate station?"
  • "It's fascinating to me that you raise that particular example," Conrad said. "Because the scenario that you just described is--after we evolved the product over five months and took a lot of low-hanging fruit off the table--probably the number-one listener request.
  • Pandora creates playlists with a "matching engine," written in C and Python, for each listener station. This engine builds the low-level linkage to the "source" music (the music that listeners indicate they like) and the music that actually gets played (a mixture of what the listener explicitly indicated, mixed with music that the Pandora service believes listeners will like). The replication system is Slony.
gerellmalazarte

E.U. to Tighten Web Privacy Law, Risking Trans-Atlantic Dispute - NYTimes.com - 0 views

  • BERLIN — The European Commission is planning a legal change next year that may prompt U.S. Web giants like Google and Facebook to rethink how they store and process consumer data, raising the prospect of a trans-Atlantic dispute over Internet privacy.
  • The European law gives individuals more control over the use of data they enter on free Web services, but it has not been revised since 1995, when the Internet was still in its infancy.
  • Facebook and Google have signed the Safe Harbor Agreement, a 2000 pact between the United States and the European Union under which U.S. signatories promise to handle the data of European citizens according to E.U. rules.
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  • Facebook also declined to tell Mr. Schrems whether it had kept a biometrical file of his face, which he said the company was using to identify him in its photo tagging feature.
Sarah008 Burley

40 Fast Facts on Twitter - Intelligence - News & Reviews - Baseline.com - 1 views

  •  
    See also Fast Facts on Linux and Apple Twitter happened fast, fittingly enough. In early 2007, microblogging was hardly even an annoying neologism and the startup company built around the idea was just another social media wannabe. Then, overnight, Twitter was the darling of SXSW scenesters, and then after a brief run as an outage-prone curiosity it vaulted...
  •  
    See also Fast Facts on Linux and Apple Twitter happened fast, fittingly enough. In early 2007, microblogging was hardly even an annoying neologism and the startup company built around the idea was just another social media wannabe. Then, overnight, Twitter was the darling of SXSW scenesters, and then after a brief run as an outage-prone curiosity it vaulted...
mjminutoli

Stars of Vine and Instagram Get Advertising Deals - NYTimes.com - 2 views

    • mjminutoli
       
      This is definitely a new form of work that has developed recently in this generation.
    • mjminutoli
       
      Who would have thought that a Vine star could make six figures
    • mjminutoli
       
      Who would have thought that a Vine star could make six figures
    • mjminutoli
       
      This company Niche is being very smart by jumping on the bandwagon of social media for their advertising campaigns.
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    • mjminutoli
       
      Disney movie is a very creative and lucrative way to get this companies advertisements to younger generations. 
    • mjminutoli
       
      Its crazy to see the difference in the companies followers and views when they reach out using social media
  • working as a conduit for a brand can be quite lucrative
  • which pay several thousand dollars,
  • influencer marketer
  • The resulting Vines and Instagrams directly correlated to spikes in traffic to the film’s Wikipedia page and views of the trailer on YouTube, she said, and that is what she had hoped for.
  • referring to the kinds of advertisements that look somewhat similar to the content around them
  • from $500 to as much as $50,000
  • $300,000.
  • has generated more than $1.5 million in revenue since its inception
  • $4 million by the end of the year.
perezmv

Independent Survey Finds Advertisers and Media Companies Alike View Technology as Key D... - 0 views

  • The survey included 150 advertisers, media companies and agencies across the U.S. and Canada and was designed to explore the hypothesis that the evolving combination of data, technology and cross-device viewing would lead to holistic, platform-agnostic planning of linear television and digital video advertising
  • consumer engagement with content on a second screen will increase moderate or significantly
  • Another key finding is that while all parties agree that technology will be a differentiator, there are still multiple views on what this technology should enable and the capabilities that it should offer,”
perezmv

How Do Companies Make Any Money in Digital? - 0 views

  • The entire infrastructure of the ad industry has been re-architected, and redeployed.  The critical change is that the infrastructure is now open across the entire "stack" of technologies, and pretty much every major platform is open and extensible. This means that new companies can innovate on specific problems without having to build out their own copy of the stack.  They can build the pieces they care about, the pieces that add specific value and utility for specific purposes – e.g. New Monetization Models for Publishers and Brand Advertisers, New Ad Formats, New Ad Inventory Types, New Impression Standards, New Innovation across Mobile, Video and Social, and so on.
  • targeting systems
perezmv

How Pandora Avoided the Junkyard, and Found Success - NYTimes.com - 0 views

  • Pandora’s 48 million users tune in an average 11.6 hours a month. That could increase as Pandora strikes deals with the makers of cars, televisions and stereos
  • At the end of 2009, Pandora reported its first profitable quarter and $50 million in annual revenue — mostly from ads and the rest from subscriptions and payments from iTunes and Amazon.com when people buy music.
  • Its library now has 700,000 songs, each categorized by an employee based on 400 musical attributes, like whether the voice is breathy, like Charlotte Gainsbourg, or gravelly like Tom Waits.
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  • Some music lovers dislike Pandora’s approach to choosing music based on its characteristics rather than cultural associations.
  • “It’s not just that this has an 80-beat-a-minute guitar riff,” he said. “It’s that this band toured with Eddie Vedder.”
  • For Pandora and its listeners, it was a revelation. Internet radio was not just for the computer. People could listen to their phone on the treadmill or plug it into their car or living room speakers.
  • In January, Pandora announced a deal with Ford to include Pandora in its voice-activated Sync system, so drivers will be able to say, “Launch my Lady Gaga station”
alyzh1

Getting Started Guide: Tumblr for Small Businesses - 0 views

  •  
    Tumblr is one of the fastest-growing social networks, with users spending more time per visit than they do on Facebook. On the outside, Tumblr is an easy and free way to host your company blog. This source shows that Tumblr offers features that could be used for small businesses and is expanding to have use in the professional world.
wstrahan

Greece is standing up to EU neocolonialism | Costas Douzinas and Petros Papaconstantino... - 0 views

  • The bailout of Greece is not a gift or grant but a loan bearing high interest.
  • According to IMF estimates, Greece will pay €131bn in refinancing and interest payments between 2009 and 2014, far more than the initial bailout loan of €110bn.
  • The European governments now propose to offer a second loan, if Greece accepts an even more odious set of measures and sells off the family silver.
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  • The privatisation plan includes the sale of 17% of the public power corporation, the engineroom of growth, which will remove the state's controlling interest.
  • Under the new plan, foreign emissaries will be assigned to the main ministries and the company set up to privatise public wealth.
  • The market value of this stake is just €400m, because of the stock exchange decline. But the corporation owns 15 power plants and the budget for a new plant about to be built is €1.3bn.
  • The loss of economic sovereignty is accompanied by unprecedented attacks on the political and legal integrity of the country.
  • Under the new plan, foreign emissaries will be assigned to the main ministries and will run the companies that will privatise the public wealth.
anonymous

Pepper the Robot: Tech News Today 1022 - YouTube - 0 views

  •  
    This "humanoid robot" has lots of sensors, facial recognition, voice recognition, articulate hands. Design company claims to be able to read and express human emotions. Suggested plans are to use robot for babysitting and storytelling with young children. I wonder whether young children left alone with a robot limited to artificial intelligence would respond positively or would be frightened or upset without the presence of a parent, caregiver, or teacher to mediate their interactions with the robot. I imagine an early childhood classroom would be highly entertained and their attention stimulated by the presence of this humanoid robot. But I can't imagine having this robot replace responsible teaching or caregiver staff with the social interactions presented in this video. Based on Alan Kay's comments that computer artifacts are meta-medium that need to go beyond demonstrations and build artificial intelligence for specific user groups and age-appropriate curriculums, I will review the literature about interactive storytelling with socially assistive robots in early childhood classrooms.
gerellmalazarte

Facebook draws fire from privacy advocates over ad changes - The Washington Post - 1 views

  • Facebook came under fire Thursday from privacy advocates who say that changes to its ad network mark an unprecedented expansion of its ability to collect users' personal data.
  • Facebook, of course, is no stranger to privacy criticism. In 2011, the company settled charges with the FTC over changes to its privacy policy
  • "It's true that everybody is doing all of this, and that's how the system works," Chester said. "But this is unprecedented. Given Facebook's scale, this is a dramatic expansion of its spying on users."
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  • In its announcement Thursday, the company said that it will follow competitors in joining the Digital Advertising Alliance and adopting that organization's central tools to let users opt out of data collection for ads.
  • He said that Facebook, in particular, has become skilled at reading what people understand about online privacy and figuring out how to gradually expand its data collection efforts in ways that will tamp down criticism.
perezmv

Pandora Pulls Back the Curtain on Its Magic Music Machine | Fast Company | Business + I... - 0 views

  • "It’s true that the algorithms mathematically match songs, but the math, all it’s doing is translating what a human being is actually measuring," says Tim Westergren, who founded Pandora in 2000 and now serves as its Chief Strategy Officer. “You need a human ear to discern.”
  • Pandora’s secret sauce is people. Music lovers.
  • "That is the magic bullet for us," Westergren says of the company’s human element. "I can’t overstate it. It’s been the most important part of Pandora. It defines us in so many ways."
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  • It’s also important, at least in the beginning, for these music analysts to sit, physically, in the same room. That way, they can regularly peel back their headphones and engage with their colleagues about the music they’re categorizing.
  • (Pandora reportedly met with bankers recently about a $100 million offering)
  • "We want Pandora to feel like it’s talking to you," Westergren says. "We also literally talk to people. We have a team of people who are called listener advocates. Their job is just to respond personally to every single email, phone call, or letter we get. The identity of Pandora is forged through those collective interactions."
  • Pandora turned its first profit at the end of that year, earning $50 million in total revenues.
  • Analysts predicted 2010 would end with $100 million in revenues for Pandora--Westergren declined to confirm or deny the number, saying only of revenue, "It’s all going in the right direction."
abdulrahmanabdo

How the NSA's Domestic Spying Program Works | Electronic Frontier Foundation - 0 views

  • When the NSA’s spying program was first exposed by the New York Times in 2005, President Bush admitted to a small aspect of the program—what the administration labeled the “Terrorist Surveillance Program”—in which the NSA monitored, without warrants, the communications of between 500-1000 people inside the US with suspected connections to Al Qaeda.
    • abdulrahmanabdo
       
      The first time the NSA's spying programs where first exposed and what was chosen to be revealed by the Bush administration.
  • But other aspects of the Program were aimed not just at targeted individuals, but perhaps millions of innocent Americans never suspected of a crime.
  • A person familiar with the matter told USA Today that the agency's goal was "to create a database of every call ever made" within the nation's borders. All of this was done without a warrant or any judicial oversight.
    • abdulrahmanabdo
       
      The main reason why some Americans are upset by the NSA's recent actions. It was a breach in the balance of power that much of American government is run by, for now hundreds of years.
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  • This equipment gave the NSA unfettered access to large streams of domestic and international communications in real time—what amounted to at least 1.7 billion emails a day, according to the Washington Post.
    • abdulrahmanabdo
       
      The intelligence gathering power of the NSA.
  • First, the government convinced the major telecommunications companies in the US, including AT&T, MCI, and Sprint, to hand over the “call-detail records” of their customers. According to an investigation by USA Today, this included “customers' names, street addresses, and other personal information.” In addition, the government received “detailed records of calls they made—across town or across the country—to family members, co-workers, business contacts and others.”
    • abdulrahmanabdo
       
      How the intensive intelligence gathering began for the NSA.
  • It works like this: when you send an email or otherwise use the internet, the data travels from your computer, through telecommunication companies' wires and fiber optics networks, to your intended recipient. To intercept these communications, the government installed devices known as “fiber-optic splitters” in many of the main telecommunication junction points in the United States (like the AT&T facility in San Francisco). These splitters make exact copies of the data passing through them: then, one stream is directed to the government, while the other stream is directed to the intended recipients.
    • abdulrahmanabdo
       
      How intelligence gathering works for the NSA.
  • In April 2012, long-time national security author James Bamford reported NSA is spending $2 billion to construct a data center in a remote part of Utah to house the information it has been collecting for the past decade. “Flowing through its servers and routers and stored in near-bottomless databases,” Bamford wrote, “will be all forms of communication, including the complete contents of private emails, cell phone calls, and Google searches, as well as all sorts of personal data trails—parking receipts, travel itineraries, bookstore purchases, and other digital ‘pocket litter.’
  •  
    The NSA's Domestic Spying Program and how it works.
wstrahan

"Spotify Was Designed from the Ground Up to Combat Piracy" | TorrentFreak - 0 views

  • “Spotify was designed from the ground up to combat piracy,” the company confirms. “Founded in Sweden, the home of The Pirate Bay, we believed that if we could build a service which was better
  • than piracy, then we could convince people to stop illegal file-sharing, and start
  • consuming music legally again.”
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  • Right from the beginning Spotify founder Daniel Ek held a solid belief that if his service offered a better experience and superior convenience than that being offered by The Pirate Bay, people would jump on board.
  • And they have. Earlier this year the service confirmed it had amassed a total of 24 million users worldwide, 18 million on their ad-supported service and 6 million paying a subscription.
  • The notion, that “it’s impossible to compete with free”, sat well with lawmakers and governments, who looked at offerings coming out of The Pirate Bay and thousands of other similar sites and widely agreed that no-one will pay for something if they can get it for nothing.
  • “A key part of this [success] has been in ensuring that Spotify has a free [ad supported] tier. By offering this free tier, Spotify is able to compete with piracy on cost and bring music consumers into the legal framework,” the company notes.
  • In Sweden, a market that should be the most difficult to turn around if file-sharing traditions are any barometer, Spotify says that the number of people who pirated music fell by 25 percent between 2009 and 2011.
  • In Denmark the IFPI reports that 48% of users using streaming services had previously been illegal downloaders. An impressive 8 out of 10 of those have now stopped completely.
  • Norway, a success story documented earlier this year, has seen its piracy rates drop to just one-fifth of their levels four years earlier, with streaming services taking most of the credit.
  • There can be little doubt that torrent sites such as The Pirate Bay will always have a following, but when services such as Spotify offer their basic services for free, one has to question why people wouldn’t at least try them
perezmv

Pandora - Investor Relations - News Release - 0 views

  • Both have established impressive track records leading Pandora’s strong team of technologists.
  • “I’m excited to promote two top technology leaders to these important positions.
  • Mr. Conrad has led Pandora’s engineering and product organization from the product’s inception and has guided the team as they delivered increasingly sophisticated playlist techniques, mobile, consumer electronics and in-car listening technology, as well as sophisticated advertising solutions
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  • “Our team of engineers has developed some of the most innovative music technology in the world and changed the way we all consume music,” said Chris Martin, Pandora’s new Chief Technology Officer. “Tom and I have built an incredibly strong team, and I am energized by the opportunity to help Pandora drive forward the future of radio.”
  • “Pandora created the most effective way for music and technology to enhance the lives of music fans and artists alike,” said Mr. Conrad. “As a company, Pandora has always been driven by that intersection between creativity and technology. I am proud to have been a part of this effort, working with an incredibly talented and creative group of technologists. Everything I wanted to know about following one’s passion and running a business I learned at Pandora.”
  • “As Pandora continues to grow, we need to ensure our technology resources are optimized to deliver the best experience possible for listeners, partners and advertisers.”
George Neff

Netflix vs. Cable: How Viewers Watch TV in the Summer - 0 views

  • About 99% of U.S. households (the total of which are in the 115 million range) have a TV, and 56% have cable. Compare that to Netflix, which has more than 48 million members worldwide. That means its entire global viewership is still not even half the U.S. However, that's not bad for a company founded in 1997, tackling a nearly 64-year-old industry.
  • In the summer months, it's easy to assume Netflix usage would go through the roof, thanks in part to younger students who now have three free months of time.
  • While Netflix doesn't share specific data on its viewers, spokeswoman Jenny McCabe said the site doesn't acquire more subscribers during the summer months. Rather, it picks up more viewers in Q1 (January, February and March) and Q4 (October, November and December).
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  • In Q4 2013, Netflix acquired 2.3 million new American households, the highest performance in three years.
  • From a strategic standpoint, Netflix is starting to up the ante for summer viewers by airing original shows like Orange is the New Black in June.
  • It just cares about what people are watching, McCabe says.
  • The average user prefers to watch a series from beginning to end, consume it wholly, then move on to the next thing, according to McCabe.
  • Thanks to summer vacations, kids are watching way more Netflix. Considering how tech-literate children have become, it will be interesting to watch how cable TV fares against Netflix as this younger generation gets older, raised with both options.
George Neff

Even Non-Nerds Should Care That Netflix Broke Up With Developers - Megan Garber - The A... - 0 views

  • Big, though, because the closure makes Netflix the latest of the big tech companies and services to have restricted their APIs. Twitter has done it. So has Amazon. So has Google.
  • APIs are enablers of remix culture, essentially. And what they mix is structured data.
  • Because of all that, APIs have been seen, traditionally, as symbolic and practical.
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  • Netflix, according to its blog post on the API closure, is incorporating the products it likes into its service. It's abandoning the others.
  • That may be because Netflix deals with licensed content, as opposed to user-generated information.
George Neff

Report: Netflix Plans to Order First Original Series for French Market | Variety - 0 views

  • Ahead of its launch in France, Netflix is reportedly set to order an exclusive original series in France, according to news channel BFMTV’s website.
  • Netflix approached select local producers to submit pitches for original series
  • France wouldn’t be the first overseas territory where the company has targeted specific original programming, having already done so in Latin America.
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  • an exec at EuropaCorp Television told Variety, “Netflix (had) not commissioned a French series to (them) as of today.”
  • Netflix has already worked with GIT on Eli Roth’s “Hemlock Grove,” which was reupped for a second season; and recently ordered “Narcos” with Wagner Moura set to play Pablo Escobar.
  • Per BFMTV, Netflix is on track to launch this fall and will likely be priced at €7.99 ($10.90) per month for the standard-definition service; $12.23 for high-definition and reception on two devices and $16.30 for high-def and reception on four devices.
Virinchi Tadikonda

Are Solar Sails the Future of Space Travel? - 0 views

    • Virinchi Tadikonda
       
      Innovation is one of the most important factors of space travel. This simple design can turn into something that we can use to potentially travel vast distances. 
  • But it took a long time for solar sails to go from concept to reality. The first successful demonstration of the propulsion system didn't come until 2010, when Japan's Ikaros probe deployed its 46-foot-wide (14 m) sail and became the first craft ever to cruise through space on the backs of photons.
    • Virinchi Tadikonda
       
      This just tells us that nothing comes easy, and that we might actually be a long distance away from achieving the next space milestone, which is setting foot on another planet. 
  • The $27 million Sunjammer mission, which takes its name from the Arthur C. Clarke story, will use a sail built by California-based company L'Garde that measures 124 feet (38 m) on a side. The sail, made of an advanced material called Kapton, is just 5 microns (about 0.0002 inches) thick. It weighs less than 70 pounds (32 kilograms) and packs down to the size of a dishwasher, NASA officials have said.
    • Virinchi Tadikonda
       
      As much as funds are being cut from NASA and budget cuts are taking a toll on all space related activities, research is definitely crucial. But we do not hear about these researches in the news. 
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    • Virinchi Tadikonda
       
      Prevention of disasters is one of the most important security aspects of technology. This kind of probes will enhance safety among the public but the one thing I see is that the media has not covered this. It is not a big aspect of technology it seems, and I disagree. 
  • And some researchers have even higher hopes for solar sails, suggesting that a truly enormous sail —one the size of Texas, for example — could send a spaceship to another star system in just a few centuries. (A space-based laser would have to shine a powerful beam on the sail as the craft moved farther and farther away from the sun, however.)   
    • Virinchi Tadikonda
       
      This is the definition of future research for the benefit of society in the generations to come. This kind of technology can potentially unite us with another Earth. Unfortunately this is the first one I have found about any kind of research with solar panels in media. 
  • Several upcoming missions aim to harness the subtle push of sunlight, using gossamer "solar sails" to cruise through the heavens like boats through the sea.
  • A spacecraft equipped with a sail 1,300 feet (400 meters) wide, for example, could travel 1.3 billion miles (2.1 billion kilometers) per year, allowing it to escape the sun's sphere of influence in just a decade or so, according to researchers behind the Interstellar Probe, a NASA concept mission proposed about 15 years ago.
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