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Carri Bugbee

Employers' Social Media Policies Come Under Regulatory Scrutiny - NYTimes.com - 0 views

  • The labor board’s rulings, which apply to virtually all private sector employers, generally tell companies that it is illegal to adopt broad social media policies — like bans on “disrespectful” comments or posts that criticize the employer — if those policies discourage workers from exercising their right to communicate with one another with the aim of improving wages, benefits or working conditions.
  • Employers often seek to discourage comments that paint them in a negative light. Don’t discuss company matters publicly, a typical social media policy will say, and don’t disparage managers, co-workers or the company itself. Violations can be a firing offense. But in a series of recent rulings and advisories, labor regulators have declared many such blanket restrictions illegal.
  • The National Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.
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  • he agency has pushed companies nationwide, including giants like General Motors, Target and Costco, to rewrite their social media rules.
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    The National Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.
Carri Bugbee

A DevOps Approach to Improving Marketing/IT Relations - 0 views

  • The increasingly technical nature of marketing means the marketing department has a closer relationship with IT than either is comfortable with.
  • We have found that aligning our organization along DevOps principles helps eliminate that friction. DevOps is a cultural and professional movement that is focused on building and operating high velocity organizations. The movement started in the software industry, but it’s more concerned with people and structure than with technology.
  • One key aspect of DevOps is the relationship between accountability and empowerment. The DevOps philosophy says that those who are most accountable for a specific change should be empowered to make that change themselves.
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    A DevOps Approach to Improving Marketing/IT Relations
Carri Bugbee

10+ Public Relations and SEO Tips for Your Newsroom | #SocialPR Chat via @LisaBuyer - 0 views

  • When you’re ready to write PR content, these free tools and resources can help you with the process. SEOToolSet: provides information on search activity (e.g., how popular search terms are) and the demographics of people doing the query Ubersuggest: gives suggestions of keywords you might want to add to your keyword list or article content Google Trends: shows topics trending on Google, which can help you as you brainstorm topics to write about Scribe: shares the content marketing process with an integrated, holistic approach that maximizes your return on investment.
Carri Bugbee

Stop Complaining about Your PR Firm. Here's How the Media Works - on startups - Medium - 1 views

  • The most important PR move you can make is to build and maintain relationships, and be patient.
Carri Bugbee

8 Essential Elements of the Modern-Day Online Newsroom | Inc.com - 0 views

  • Due to time constraints, there is a legitimate need for a centralized digital content hub (aka newsroom) where the dwindling number of reporters can find everything they might need.
  • Falkow's advice: "Take advantage of all this low hanging fruit by optimizing an oft-overlooked company asset: your newsroom aka your press page."
  • Search is the now most trusted mechanism for finding news and business information according to the 2015 Edelman Trust Barometer, which indicates the need for companies to create multiple, highly optimized discovery paths.
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  • One of the most frequent complaints from journalists is that company newsrooms do not provide explicit contact information for media opportunities. Clearly state the best person for media to connect and how to reach that individual.
  • By offering stimulating editorial ideas, you automatically position your company as an entity that sees the bigger picture
  • Provide a list of your thought leaders along with their areas of expertise
Carri Bugbee

Twitter Puts the Timeline on Notice and Hints of Group Chats - Digits - WSJ - 0 views

  • the need for “an algorithm that delivers the depth and breadth of the content we have on a specific topic and then eventually as it relates to people,” he added.
  • This is related to Twitter’s larger aim to better organize its content—to separate the interesting and timely tweets from the noise. Twitter has already begun tweaking the timeline where tweets appear—most notably (and controversially), by introducing tweets from accounts users haven’t chosen to follow.
  • Costolo said that the favorited tweets by other users show up when the user pulls to refresh their timelines twice and Twitter has no new content to show both times.
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  • “Individual users are not going to wake up one day and find their timeline completely ranked by an algorithm.”
  • Noto suggested direct messaging might become more social.
Carri Bugbee

Upright Position Communications | Slow PR: How Understanding the True Nature of PR Lead... - 0 views

  • #1 – Results are not immediate I call this the “seven week itch”. One thing that’s consistent with tech startups working with PR agencies or consultants for the first time is how antsy they tend to get before they start to see results
  • Here’s the mantra for Slow PR: Good results take time, require solid messaging groundwork and need a strong fostering of your media network. There are exceptions, but for the most part, solid, sustainable media results require a foundation that needs to be built.
  • If you have a new app and you want a review from a strong critic, make sure that the app is ready for that level of scrutiny.
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  • If you only reach out to people when you need them, what’s the benefit for them? I’ve long believed that the journalist/PR relationship needs to be a two-way street.
  • I’ve often been in situations where a journalist needs something that I either don’t have or can’t provide. For the sake of the relationship, when that happens, I will go out of my way to help them out, even if it means me pointing them in the direction of the competition.
  • #8 – Your own news isn’t what always gets results
  • Finding and creating opportunities between the launches and the announcements. If you succeed there, you’re doing something right. A good example of this is when you’re able to interject your story into the current news cycle. This works particularly well when you’re positioned as an expert.
  • Let’s be honest – a lot of media coverage is ego-driven. There’s no shame in wanting exposure for reasons beyond brand awareness and the bottom line, just make sure you balance it with messaging that transcends ego.
  • Behind every effective PR strategy there are many, many questions, but the most important question asked is “Why are we doing this?”. If the answer doesn’t address a specific business need, then it is worth reconsiderin
Carri Bugbee

Act fast, recover quickly-3 lessons from Starbucks' PR fiasco - Agility PR Solutions - 0 views

  • Don’t Just Apologize, Act They say actions speak louder than words, and the “they” in this scenario, are consumers on social media. When tracking conversations about the Starbucks apology and their announcement to close 8,000 stores in May, we found that there was much more social interest in Starbucks’ action than their carefully worded apology.
  • 71% of the conversation about the Starbucks apology was disgusted with it, as opposed to 38% of those discussing the actions were disgusted with that decision
  • Both progressive and conservative affiliations use the hashtag #BoycottStarbucks the most. However, those with more progressive leanings are using the hashtag in response to the racial profiling incident itself, whereas conservatives are using the hashtag in response to Starbucks taking a stance against the employee for calling the police, stating that it was an overreaction to the incident. Conservatives are also rattled by the store closures in May.
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  • This may create ambiguity in how a brand should respond, given that there are two competing conversations happening here.
Carri Bugbee

You Ask, I Answer: How To Measure Traditional PR - Christopher S. Penn Marketing Blog - 0 views

  • Effective public relations has two primary outcomes: awareness and trust. We measure awareness in a variety of different ways: The gold standard is properly done, continuous market research and surveying, such as unaided brand recall, purchase intent, and recommendation intent Digital metrics include branded organic search and new user traffic but these are secondary because they don’t help explain the impact of PR as well Open-ended awareness questions on intake forms (digital and traditional) Trust is measured through market research and measurement systems like Net Promoter Scores
Carri Bugbee

Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out - 0 views

  • We’ve rounded up responses from some of the journalists we’ve had the chance to interview. Read on for their best tips on pitching.
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