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Carri Bugbee

The Ultimate Facebook Marketing Cheat Sheet - 2 views

  • With Facebook's new Open Graph applications, you're not just limited to other people's apps -- you can also create your own apps that support your very own marketing initiatives! The new and improved Open Graph allows third-party developers to create 'frictionless' apps that, after a user provides permission once, automatically share users' engagement with the app on Facebook.
  • Use Facebook at the speed of light with Facebook keyword shortcuts for Google Chrome, Firefox, or Internet Explorer. Access Facebook's keyword shortcuts here.
Carri Bugbee

6 Reasons Marketing Is Moving In-House - 0 views

  • 1. Agencies are slow.
  • “The work is moving closer to where the customers are, where the responses can be more rapid and connected.”
  •  2. Agencies are stuck on advertising.
  • ...4 more annotations...
  • Another brand manager told me that many agencies are creating social spin-offs but they still operate like traditional ad agencies
  •  3. Continuity has become more important than campaigns. There’s a key difference between funding an ad campaign and supporting a social media effort.
  • 4. Companies no longer want to outsource customer relationships.
  • “Agency employees are stretched thin, and their ideas are too. It’s harder to invest in a brand and do a bang up, non-cookie-cutter job for a client when you have 12 other brands on your time sheet. Moving to the client side allows for more opportunity to really invest in one brand and watch it grow.”
Carri Bugbee

Reporting with Web and social media data: Some helpful tools - Journalist's Resource Jo... - 0 views

  • BuzzSumo can help with assessing “most shared” content and related trends. SocialRank can help you figure out patterns among your followers on platforms such as Twitter and Instagram.
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