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Carri Bugbee

MediaPost Publications Execs Still Fretting About Social Media 10/07/2013 - 0 views

  • 71% of senior-level execs were worried about risks associated with social media, with 13% saying they are “very concerned.”
  • listed the potential for negative comments about the company (36%), disclosure of proprietary information (32%), and out-of-date information (18%) as the most worrying. They were less worried about accidental exposure of personally identifiable information, fraud, and corporate executives (i.e., themselves) doing something embarrassing or incriminating on line.
  • Among public companies, the top concern was disclosure of proprietary information (50%), followed by negative comments, out-of-date information, and fraud, each at 17%.
  • ...2 more annotations...
  • just 21% said their companies have an incident management plan in place for fraud or privacy breaches, only 33% have a general social media policy (that’s up from 23% two years ago), and only 59% have performed a social media risk assessment. 44% of execs surveyed said their company doesn’t have a policy for securing mobile devices. On the positive side, 72% of executives said their companies hadn’t experienced social media fraud… yet.
  • 66% said they see their organizations using social media more over the next year, and 68% said social media will be critical for corporate efforts in the future. The top applications are brand awareness (38%), recruiting (27%), and customer identification (14%). Just 1% said they thought social media was a waste of time.
Carri Bugbee

10+ Public Relations and SEO Tips for Your Newsroom | #SocialPR Chat via @LisaBuyer - 0 views

  • When you’re ready to write PR content, these free tools and resources can help you with the process. SEOToolSet: provides information on search activity (e.g., how popular search terms are) and the demographics of people doing the query Ubersuggest: gives suggestions of keywords you might want to add to your keyword list or article content Google Trends: shows topics trending on Google, which can help you as you brainstorm topics to write about Scribe: shares the content marketing process with an integrated, holistic approach that maximizes your return on investment.
Carri Bugbee

Boeing is doing crisis management all wrong - here's what a company needs to do to rest... - 0 views

  • A crisis creates a vacuum, an informational void that gets filled one way or another. The longer a company or other organization at the center of the crisis waits to communicate, the more likely that void will be filled by critics.
  • in the two days after the Ethiopian Air crash, Boeing made crisis communications missteps that may have a long-term effect on its reputation and credibility.
  • Silence is passive and suggests that an organization is neither in control nor trying to take control of a situation. Silence allows others to frame the issues and control the narrative.
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  • Boeing has found itself playing defense to a storyline that suggests the company was more interested in profits than people in the rush to produce an aircraft that accounts for about a third of its revenue.
  • According to crisis communications scholar Timothy Coombs, corporate openness is defined by a company’s availability to the media, willingness to disclose information and honesty. Boeing failed in all three regards. And the few statements it has issued are chock-full of platitudes – such as “safety is a core value” – and lack meaningful information
  • . The best way to demonstrate its commitment to safety is not with platitudes but concrete actions that reveal openness and accountability. Research has shown that transparency and honesty are key to effective communication in a crisis.
Carri Bugbee

Twitter is asking the public to help measure how toxic it is - The Verge - 0 views

  • Twitter is looking for outside experts to measure the “health” of the company, it said in a statement, and is seeking proposals to determine exactly how the company is fostering “healthy debate, conversations, and critical thinking” versus “abuse, spam, and manipulation.”
  • “We’re committing to helping increase the collective health, openness, and civility of public conversation around the world, and to hold ourselves publicly accountable toward progress,” the company said in its blog post today. “By measuring our contribution to the overall health of the public conversation, we believe we can more holistically approach and measure our impact on the world for years to come.”
Carri Bugbee

Lessons from Progressive screw-up: When it's Twitter vs. lawyers, take Twitter - Red Tape - 1 views

  • "The thing I've tried to do with any client opening up its customer service channels -- you have to have a crisis communications plan mixed with a customer service plan," he said.  "You have to anticipate what will happen. ... Companies that dive in without a plan of attack for those situations are finding it difficult."
  • "You have to have a lawyer on staff who can be on call and help your social media team craft communications in crisis situations," he said. "When you have a big publicity problem, you have your legal team working hand-in-hand with PR. Why wouldn't you do the same thing in the social media world?"
  • "Any industry that's heavily regulated will always have a layer of legal and compliance teams that have to be trained, and have to buy in," he said. "It can be done with the right legal team. But if you have a team that constantly says ‘no,’ it'll never work."
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  • "It's not that hard to know these days who are the folks likely to be influential in this conversation," Matthews said. "You know what the top 10 issues that you might face are, and you know who is likely to be the most influential when those stories break, the people who might take your side or be opposed. ... Ask yourself how do you engage them. What is the content you can bring to bear that articulates your position rather than letting the public run wild. You can never control the conversation, but you can make sure your side is heard."
  • "It really helps you find your skeletons in the closet," he said. "You have to have a mindset that you are grateful your customers are telling you what you are doing wrong, and you have the opportunity a chance to fix it.
Carri Bugbee

MediaPost Publications Are You Making This Fatal Video Content Mistake? 03/29/2013 - 1 views

  •  
    "advertising vs. programming" mindset.
Carri Bugbee

MediaPost Publications Social Media Just Another Task In The Job Description 02/07/2013 - 0 views

  • Only 28% saw their budget increase this year, while 69% stayed the same. Prospects were only slightly better for 2013, with 62% of budgets remaining static
  • top salaries, which hover above $125,000. A lot of people are still figuring out social media. Only 13% describe their efforts as advanced. Slightly more than half agreed with the statement, “We keep our heads above water, but not by much.”
  • “Ownership” of social media is murky, and the question may even become passé as numerous departments within organizations jump in
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  • 18% consider writing skills foremost.
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    65% of organizations pile social media on top of other duties, while only 27% employ someone who focuses exclusively on social media.
Carri Bugbee

MediaPost Publications Facebook Fatigue Sets In: Less Usage Predicted In 2013 02/06/2013 - 0 views

  • More than a quarter (27%) of Facebook users plan to spend less time on the site this year, with 38% of those ages 18-29 planning to cut back, according to a new study by Pew Research Center’s Internet & American Life Project.
  • 28% of users say the social network has become less important to them than it was a year ago, and 34% say the amount of time they are spending on Facebook has decreased over the past year.
Carri Bugbee

MediaPost Publications Google Pushes Into Cross-Channel Analytics 10/31/2012 - 1 views

  • Google launched Universal Analytics Tuesday to help marketers sync and analyze data from across multiple marketing channels. The cross-channel tool aims to help marketers discover relationships among devices--desktop to tablets to phones to entertainment consoles--driving conversions.
  • Cross-channel analytics supports cross-media attribution, such as search, display, video, retargeting and more.
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