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Carri Bugbee

About Google Authorship | soulati.com - 1 views

soulati.com/about-google-authorship

google authorship Google+ G+ blogging content

shared by Carri Bugbee on 01 Mar 13 - No Cached
  • Having Google Authorship allows the original author to claim dibs on original content; however, according to Mark Traphagen the acclaimed Google+ guru (he really is), there is nothing in place with Google + right now that protects any writer from content scraping.
  • it doesn’t prevent someone from copying your content, just wouldn’t allow them to outrank you for it. I suspect we will have to wait for implementation of Author Rank for that to be fully in effect,” said Mark in a Google+ thread with Neal, Frank Strong, and me.
  • Neal said in a recent G+ thread, ” I still recommend every blogger to at least include one internal link in each of their blog posts so that if their content does get copied, and it’s often copied as part of blogs automatically importing content through RSS feed manipulation, that at least you get a back link.“
  • ...1 more annotation...
  • What Google Authorship also does is help rank that author in search for original content all over the Interwebz. Can you say guest posting anyone? How about blogging communities? (Just so you know, The SMB Collective is accepting new bloggers; it’s a blogging community I established in 2010 that is ebbing out of dormancy.)
Carri Bugbee

P&G's Pritchard Calls for Digital to Grow Up, Clean Up | Media - AdAge - 0 views

adage.com/...307742

digital advertising IAB analytics brands P&G

shared by Carri Bugbee on 16 Feb 17 - No Cached
  • said the company has vowed to no longer pay for any digital media, ad tech companies, agencies or other suppliers for services that don't comply with its new rules.
  • Problems in what he called the "media supply chain" may help explain why the U.S. has anemic economic growth despite $200 billion in annual ad spending, including $72 billion on digital, Mr. Pritchard said. The IAB is 21 years old now, he noted, and digital collectively gets more money than TV.
  • we are now poring over every agency contract for full transparency by the end of 2017 to include terms requiring funds to be used for media payment only, all rebates to be disclosed and returned, and all transactions subject to audit,"
  • ...1 more annotation...
  • P&G is fully endorsing the often controversial Media Rating Council viewability standards for digital media -- which defines display ad impressions as "viewable" if at least 50% of pixels are on-screen for at least one second and video as viewable if at least 50% of the player is on-screen for at least two seconds.
docmacpro

25 lesser known social media tips for work and play | Articles | Home - 0 views

www.prdaily.com/...13232.aspx

Tips FB IG TW G+ photos privacy movies YT LI

shared by docmacpro on 01 Dec 12 - No Cached
  • docmacpro on 01 Dec 12
     
    25 cool tips! Some even seasoned veterans don't know.
Carri Bugbee

The crazy truth: Google+ can thrive alongside Facebook | Internet & Media - CNET News - 0 views

news.cnet.com/...-can-thrive-alongside-facebook

Google+ G+ google Facebook

shared by Carri Bugbee on 01 Dec 12 - No Cached
  • But the fascination with Google+ as a would-be Facebook killer obscures the larger story about what Google+ offers.
  • Google+ is really two things. One is a destination for connecting with friends and subjects that interest them. When the press writes about Google+, it's usually in this context. But Google+ plays a second role, as a product that improves other products. Google tends to talk about this in abstract terms -- it's "a social spine;" it's a "fabric;" it "weaves" Google products together. Let's try to be a little more concrete about what Google+ is doing besides giving people a Facebook alternative.
  • Google+ is a single sign-on system. Until the social network launched in June 2011, users of various Google services used different identities for each.
  • ...1 more annotation...
  • Google+ is a data mine. The unified login means Google can start tracking users' interests and behavior around the Web.
Carri Bugbee

Why Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Ut... - 1 views

adage.com/...240860

utility marketing brand branding nike fuel band

shared by Carri Bugbee on 18 Apr 13 - No Cached
  • Carri Bugbee on 18 Apr 13
     
    To plan a more complete response to the new world, marketing needs to reorganize around its unifying principle: utility. Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world. That's why Nike Fuel Band wasn't just the innovation of the year; it's the first full-utility footprint. Utility also requires replacing the chain of faith with a chain of actions. We need to plan and monitor how our messaging bounces along the stream of consumer interaction, and through the path of commerce. For example, retargeting extends utility to display advertising, and smartphone point-and-shop apps (e.g. WiO and Shazam) start to fulfill on the commercial potential of interactive TV. Your content needs to let me activate on my terms. Utility also means we need to understand consumer behavior after seeing ads, not just before. The weight of marketing research has been on targeting. Now we need to create the lens for the complete activation spectrum.
Carri Bugbee

Why You Need Google Authorship - 2 views

adriennesmith.net/google-authorship

google google+ G+ authorship

shared by Carri Bugbee on 09 Aug 12 - No Cached
  • Not everyone has their Google Authorship set up yet so beat them to it now.  If you want to drive more traffic your way linking your blog to your Google+ account for Google Authorship will definitely do the trick.
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