“[Marketers'] prioritization of images and hashtags over targeting specific audiences is completely backwards, and may reflect a more troubling lack of understanding about basic social media strategy,” she says. “How do you know which images are going to resonate with your audience if you don’t know who your audience is?”
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Scheduling and Consistency: The Keys to Social Media Optimization - SocialTimes - 0 views
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Strauss identified that a sizable number of marketers “are using social channels in a non-useful manner: posting randomly, without a goal and without a true understanding of what can be accomplished on any particular social channel.”
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If social content is to help your business, it’s important to post frequently and consistently. Thirty percent of managers post less than once a day, or they don’t have a schedule at all, leaving them outpaced by more productive users.
Facebook rolls out new video tools, plus Instagram and IGTV scheduling feature | TechCr... - 0 views
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updates involve changes to live video broadcasting, Facebook’s Watch Party and Creator Studio, and they include enhancements to tools, expanded feature sets and improved analytics, among other things.
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The highlights include better ways to prep for and simulcast live broadcasts, ways to take better advantage of Watch Party events, new metrics to track video performance and a much-anticipated option to schedule Instagram/IGTV content for up to six months in advance.
An Introduction to Scrumban for Agile Marketing - 0 views
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Scrumban was designed for more mature agile teams, those working in an unpredictable environment where plans and requirements constantly shift, and/or teams who are supporting existing products rather than creating new ones.
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In a nutshell, Scrumban is driven by events and demand rather than a pre-established schedule. It focuses on minimal planning, providing just enough of a backlog to give the team enough important work to do next.
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Scrumban also ignores the focus on egalitarian, cross-functional teams that Scrum emphasizes. Instead, it embraces specialized roles within the team (a more realistic way to handle marketing skill sets).
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When Is The Best Time Of The Day To Blog? - 2 views
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Thursdays win out for the day with the most sharing. Social sharing in general is somewhat unpredictable pattern wise. But Thursday wins 10% more shares than all other days. In fact, 31% of the top 100 social share days in 2011 fell on Thursday.
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“If you don’t publish daily, I’ve found that publishing on sequential days produces a signal multiplier effect on Twitter and via RSS.
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27% of all content shares occur between 8am and 12pm EST.
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50+ Online SEO Tools for Links, Keywords and Rank Tracking - Marketing Technology - 0 views
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AccuRanker – Automate the process of looking up how your keywords rank on Google and Bing search engines with up-to-the-second updates.
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BrightEdge SEO is the first SEO platform to deliver proven ROI – enabling marketers to increase revenue from organic search in a measurable and predictable way.
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Bing Webmaster Tools – improve your site’s performance in search. Get access to free reports, tools and resources.
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Automation and the use of multiple accounts - 0 views
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Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
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