Group items tagged

1. Overestimating the Importance of Facebook Pages

2. Caring Only About Numbers of Fans

3. Thinking You’ll Get Enough Fans from Your Email Lis

when individuals used a hashtag within their tweet, engagement can increase as much as 100%; brands could get an increase of 50%. The reason for this is because a hashtag immediately expands the reach of your tweet beyond just those who follow you, to reach anyone interested in that hashtag phrase or keyword.

Yes, Google+ was supporting hashtags before Facebook, but now those hashtags are appearing on the right-hand side of Google’s search results page. Yes, that same area on the search page you would normally have to pay for to get placement.

Google is playing nice with the other networks too—well, at least Twitter and Facebook. Those sites get a link that takes the visitor directly to the search pages on each respective site. Instagram, Vine, Tumblr and Pinterest will have to wait their turn

Not Registering Your Site With Bing

Missing “alt” Tags and Bad File Names

Not Taking Advantage of Google Authorship

The language used is vital. Munoz did not mention the words ‘sorry’ or ‘apology’ in his internal memo, merely expressing his “regrets” that the situation arose.  “You need to think about the ramifications of getting that apology wrong, because often it’s much, much worse if you don’t get the follow-up right. Mistakes happen, but the nature of the company’s response says a lot about their ethics in general,

“All people want to hear is an authentic message and some action that ensures it won’t happen again. Reputations take years to build and seconds to lose. It’s not worth risking anything.”

the first golden rule of corporate apologising is speed: get your say in first to limit the damage and give the impression of owning up to it. Munoz’s letter came nearly 24 hours after the debacle. Then you need to empathise with the people affected – in this case not only the passenger in question, but those around him.  “He hasn’t considered the distress caused to his other passengers here. The problem is bigger than defending the actions of his staff, he needs to apologise to those clearly upset by having to witness the event and feel uncomfortable on his service,”

the majority of teens now consider Facebook the alternate choice. 

This speaks to a shift in thinking amongst teens, in that privacy has become a concern. Users still want to be connected, but want to choose their connections more carefully, and compartmentalize their relationships. They want to share their lives, but to target where, what, and sometimes how long something is shown.

78% of our respondents counted among those who accessed their favorite social media application at least three times a day. Regardless of which app selected (and make no mistake, Facebook is included), users log on several times daily

snag your free template to put together a complete crisis communication strategy. Use this post as a guide to complete it.

Create a Social Media Crisis Scale Convince and Convert devised a great solution to this problem. They built a customer response flowchart that matches the severity of an issue, to the right course of action.

Crisis Level 1: Isolated customer complaints and questions. Crisis Level 2: Angry customers, broken links, posts directing to the wrong page, factual inaccuracies, major misspellings on social posts. Crisis Level 3: High volume of angry customers, service outages, lack of product availability. Crisis Level 4: Product recalls, defective services or products, widespread negative press coverage, layoffs. Crisis Level 5: Lawsuits, serious accidents resulting in injury, illegal employee conduct.

PR campaigns have always targeted those with this nom de guerre. But we didn’t always call them influencers. And calling them influencers is a huge mistake.

What many people call influencers on social media are simply their own media brand. A major newspaper is an organized team of influencers, whose opinions and content carries value in certain communities. The top Instagrammers, nationally distributed magazines and the dad down the block who posts his garage projects on Pinterest, are all just media properties as well

The biggest shortcoming in marketing measurement is that we judge the value of the influencer by their reach and engagement, versus audience, relevance and message