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As you can see, Twitter usage according to Pew is almost even among men and women, with women edging slightly ahead. Just over one quarter (26%) of internet users ages 18-29 use Twitter. Most notably, those 18-29  represents nearly double the usage rate for those ages 30-49. Pew also found that among the youngest internet users, those ages 18-24, 31% are active Twitter users.

Pew discovered that Twitter use among those 18-24 year old increased dramatically between May 2011 and February 2012, both overall and on an everyday basis. Usage among slightly older adults, those between the age of25-34, also doubled—from 5% in May 2011 to 11% in February 2012.

One in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so on a typical day

What we found is that Twitter is viewed much like Facebook was in the summer of 2012: While many advertisers use it as a marketing channel, only a minority actually place ads there.

Among the respondents, 70% currently use Twitter as a marketing channel and 80% say they plan to use Twitter in the next 12 months. But only 46% say they've ever bought an ad on Twitter, whether a promoted tweet, trend, account or an "Amplify" TV deal.

In the coming year, 59.2% said they expect their Twitter advertising budget to "modestly increase" or "significantly increase."

For the first time in Pew Research findings, more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.

For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.

Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.

Instagram said it will require birthdates from all new users starting on Wednesday, expanding the audience for ads for alcohol and other age-restricted products while offering new safety measures for younger users.

The policy change could help stave off passage of costly child safety and data privacy regulations as lawmakers and family safety groups in the United States, Britain and elsewhere criticize the app for exposing children to inappropriate material.

Twitter generates 8% more Arts & Entertainment sharing activity than average, with Facebook about average and Pinterest under-indexing in this category by a significant margin;

Pinterest generates a whopping 226% more Shopping content sharing activity than average, with Facebook (-17%) and Twitter (-43%) both under-indexing in this category.

43% of social sharing activity on tablets was driven by users aged 55 and older, whose sharing on tablets grew by 88% quarter-over-quarter.

Marketing in 2015 is about treating your audience as fans, not customers. We found that 63 percent of people wish brands treated them like a friend instead of a consumer, so it's important to understand the attitudinal and behavioral nuances of groups in order to do that well, and connect in a more intimate way."

Parts of the agency market are thriving. Consultancies for the first time captured Nos. 6 to 10 on the list of the world's biggest agency companies, and they are well-positioned with deep ties to the C-suite.

Digital, encompassing everything from creating a Facebook ad to digitally transforming how a marketer interacts with consumers, captured 51.3 percent of 2017 U.S. revenue for agencies of all disciplines, according to Ad Age Datacenter analysis. Digital's share has nearly doubled since 2009.

Growth is moderating. Agencies' U.S. digital revenue increased 7.0 percent in 2017, compared to growth rates of 8.0 percent in 2016 and 13.5 percent in 2015. Digital media employment rose 7.8 percent in 2017, the lowest growth since 2009.

Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U.S. adults.

The 10% of users who are most active in terms of tweeting are responsible for 80% of all tweets created by U.S. users.

Compared with other U.S. adults on Twitter, they are much more likely to be women and more likely to say they regularly tweet about politics.

"Facebook is establishing itself as a destination for premium video content, and demonstrating a willingness to pay significant amounts of money for that content. Facebook can likely drive revenue growth to offset content costs, albeit at lower margins than what the company currently generates," analyst Brian Wieser wrote in a note to clients Wednesday. "However, because of measurement issues the company has faced in the past (and possibly a new one identified by a trade publication in Australia and replicated by us within the United States), we think the primary winner of Facebook's expansion in video will be third party measurement firms," he added.

Facebook apologized for overstating video viewership times in September last year. The company said a metric for average user time spent on videos was artificially inflated.

The firm's analyst cites Australian trade publication AdNews, which revealed last week "Facebook's claims to reach 1.7mm more 16-39 year-olds in Australia than exist in the country according to its census bureau."

For now, the deals will be limited to a percentage off and will only be good in store -- Target is hoping Cartwheel will serve as a traffic driver. That also allows the marketer to offer a variety of deals for groceries, which are only available in store.

part of the retailer's new digital savings program, built with Facebook and dubbed Cartwheel. The program, with the tagline "A whole new spin on saving,

faintly similar to Facebook's early commerce foray, Beacon, where users automatically shared their purchases on Facebook.

More than a quarter (27%) of Facebook users plan to spend less time on the site this year, with 38% of those ages 18-29 planning to cut back, according to a new study by Pew Research Center’s Internet & American Life Project.

28% of users say the social network has become less important to them than it was a year ago, and 34% say the amount of time they are spending on Facebook has decreased over the past year.

51 percent of consumers want to talk about companies without being listened to, 58 percent want companies to respond to their complaints shared on social media.

32 percent of consumers of all ages and 38 percent of Millennials (18-24-year-olds) have no idea companies are listening to what they say in social media.

43 percent of consumers think listening online intrudes on privacy, even though this is "social" media. Boomers put up the biggest fight (36 percent said they don't want brands listening to what they say about brands online), while only 17 percent of Millennials said the same).

Fully 92 percent of all people online use emoji now, and one-third of them do so daily. On Instagram, nearly half of the posts contain emoji, a trend that began in 2011 when iOS added an emoji keyboard. Rates soared higher when Android followed suit two years later. Emoji are so popular they’re killing off netspeak. The more we use

In essence, we’re watching the birth of a new type of language. Emoji assist in a peculiarly modern task: conveying emotional nuance in short, online utterances. “They’re trying to solve one of the big problems of writing online, which is that you have the words but you don’t have the tone of voice,” as my friend Gretchen McCulloch, a linguist and author, says.

Of the 20 most frequently used emoji, nearly all are hearts, smilies, or hand gestures—the ones that emote. In an age of rapid chatter, emoji prevent miscommunication by adding an emotional tenor to cold copy.