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Create Rich Cards Rich cards are a form of structured data; they give users visually appealing information that is easy to understand and provides a flawless mobile search experience. They are Google’s way of taking advantage of the rise in mobile usages, which has surpassed desktop. They aren’t just easy on the eyes though. Analysts at Google state that Schema markups will become more important when it comes to search ranking as time goes on.

Create Skyscraper Content If you haven’t heard of or don’t use skyscraper content, then you’re missing out on a lot of SEO juice. The term was coined by  Brian Dean, who used it to boost his traffic by 110% in 14 days. Skyscraper content involves finding high performing content in your niche and creating something better, and then shamelessly promoting it.

Take Advantage of High-Performing Posts You know that internal linking is a good SEO practice. But, do you optimize your internal linking for maximum effect? At the beginning of this post, I told you that 73% of users don’t click past the first page. That means that your pages with less authority will be left out in the cold and will receive only the occasional stray or lucky click. You can remedy this pretty quickly. If you have pages with high authority showing up on the first page of the search results, take advantage of this and link to lower ranking posts from these high-performing posts. This strategy can lead to more clicks and higher rankings.

AccuRanker – Automate the process of looking up how your keywords rank on Google and Bing search engines with up-to-the-second updates.

BrightEdge SEO is the first SEO platform to deliver proven ROI – enabling marketers to increase revenue from organic search in a measurable and predictable way.

Bing Webmaster Tools – improve your site’s performance in search. Get access to free reports, tools and resources.

Three main factors determine what you see in your Instagram feed:Interest: How much Instagram predicts you’ll care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.Recency: How recently the post was shared, with prioritization for timely posts over weeks-old ones.Relationship: How close you are to the person who shared it, with higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.

eyond those core factors, three additional signals that influence rankings are:Frequency: How often you open Instagram, as it will try to show you the best posts since your last visit.Following: If you follow a lot of people, Instagram will be picking from a wider breadth of authors so you might see less of any specific person.Usage: How long you spend on Instagram determines if you’re just seeing the best posts during short sessions, or it’s digging deeper into its catalog if you spend more total time browsing.

Instagram is not at this time considering an option to see the old reverse chronological feed because it doesn’t want to add more complexity (users might forget what feed they’re set to), but it is listening to users who dislike the algorithm.Instagram does not hide posts in the feed, and you’ll see everything posted by everyone you follow if you keep scrolling.Feed ranking does not favor the photo or video format universally, but people’s feeds are tuned based on what kind of content they engage with, so if you never stop to watch videos you might see fewer of them.Instagram’s feed doesn’t favor users who use Stories, Live, or other special features of the app.Instagram doesn’t downrank users for posting too frequently or for other specific behaviors, but it might swap in other content in between someone’s if they rapid-fire separate posts.Instagram doesn’t give extra feed presence to personal accounts or business accounts, so switching won’t help your reach.Shadowbanning is not a real thing, and Instagram says it doesn’t hide people’s content for posting too many hashtags or taking other actions.

if you want to rank for the queries that those pieces of content aim to rank for. He said on Twitter "if your goal is that only your site ranks for those queries, then syndicating / republishing is a bad idea."However, if that is not your goal, John said "if you goal is to reach a broader audience, go for it." But the syndicating or republishing content is the definition of duplicate content, John said "if you're republishing, then it *is* duplicate content."

post with more engagement is likely going to rank higher on your Instagram feed. The types of engagement that the Instagram algorithm considers can include likes, comments, video views, shares (via direct message), saves, story views, and live video views.

An Instagram spokesperson told Business Insider that ranking of Instagram posts will not be a popularity contest. Posts with less engagement but which are more relevant to you can still appear right at the top of your feed.

This implies that content from your “best friends” likely ranks higher on your feed.

Having Google Authorship allows the original author to claim dibs on original content; however, according to Mark Traphagen the acclaimed Google+ guru (he really is), there is nothing in place with Google + right now that protects any writer from content scraping.

it doesn’t prevent someone from copying your content, just wouldn’t allow them to outrank you for it. I suspect we will have to wait for implementation of Author Rank for that to be fully in effect,” said Mark in a Google+ thread with Neal, Frank Strong, and me.

Neal said in a recent G+ thread, ” I still recommend every blogger to at least include one internal link in each of their blog posts so that if their content does get copied, and it’s often copied as part of blogs automatically importing content through RSS feed manipulation, that at least you get a back link.“

Google +1s are more highly correlated with search rankings than any other social factor, including Facebook likes/shares and Tweets.

“We have a lot of our clients whose titles are actually changing from SEO Manager to Content Strategist,” Dotterer said. “Search engine optimization sounds like you’re doing something to the engines themselves, but what you’re really doing is optimizing online content. You optimize it by changing the content you’ve already created to better fit the voice of the consumer. You also optimize by finding the gaps in the content so we can create more.”

The importance of content creation has encouraged more companies to get their SEO, social and creative teams more involved in content strategy,

Overall, the average viewer watched 21.7 hours of online video content in March 2012, according to comScore. On Google sites, people watched an average of 7.1 hours and on Hulu, 4.6 hours - the highest among the top 10 video content properties.

A comparison of comScore data for March 2011 versus March 2012 also showed that Yahoo's online video rankings had an 8 percent increase in unique viewers and a 72 percent increase in average minutes per viewer.

Want your link to get the most traction on Twitter? Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET.

he company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the highest click rank, especially on days earlier in the week. Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays.

The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly.

What we found is that Twitter is viewed much like Facebook was in the summer of 2012: While many advertisers use it as a marketing channel, only a minority actually place ads there.

Among the respondents, 70% currently use Twitter as a marketing channel and 80% say they plan to use Twitter in the next 12 months. But only 46% say they've ever bought an ad on Twitter, whether a promoted tweet, trend, account or an "Amplify" TV deal.

In the coming year, 59.2% said they expect their Twitter advertising budget to "modestly increase" or "significantly increase."