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Carri Bugbee

Target Teams Up With Facebook For Deals You Can Share | Digital - Advertising Age - 1 views

  • For now, the deals will be limited to a percentage off and will only be good in store -- Target is hoping Cartwheel will serve as a traffic driver. That also allows the marketer to offer a variety of deals for groceries, which are only available in store.
  • part of the retailer's new digital savings program, built with Facebook and dubbed Cartwheel. The program, with the tagline "A whole new spin on saving,
  • faintly similar to Facebook's early commerce foray, Beacon, where users automatically shared their purchases on Facebook.
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  • To start, each user will have the ability to add 10 deals from a variety of Collections -- groupings of offers themed around Mother's Day or spring, for example -- or to search different categories. Deals are typically valid for one month and can be used four times per transaction, as well as multiple times throughout the month. The deals are also stackable with manufacturer's coupons or other offers.
Carri Bugbee

How to Get Incredible App Installs With Instagram Ads - 0 views

  • Make the most of these remarkable CTRs by decking out your App Store listing. Optimize for the App Store by writing a winning description, listing key features, including app screen shots, etc.
  • Instagram user demographics show them to be young millennials, with over half of users between the ages of 18-29.
  • In a study using over 400 global campaigns, ad recall was 2.8x higher on Instagram sponsored posts than other online advertising mediums. Snail Games saw a 339% lift in app installs using Instagram ad videos (as well as 5x higher in-app purchase rates).
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  • Poshmark saw a 37% increase in app installs, along with a 28% reduction in ad costs. Target launched a campaign to drive installs of their mobile Cartwheel app, resulting in an uptick of downloads and 43% savings per install on new users.
  • Instagram users do not want to know that they are being advertised to. Instead, be subtle and charming with your ads, fitting in with the context your users expect. 
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    20% Text Rule. Facebook dictates that ads (both on Facebook and Instagram) have less than 20% of the image ad's pixels dedicated to text.
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