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Carri Bugbee

Twitter is asking the public to help measure how toxic it is - The Verge - 0 views

www.theverge.com/...-health-conversation-proposals

twitter research

shared by Carri Bugbee on 09 Mar 18 - No Cached
  • Twitter is looking for outside experts to measure the “health” of the company, it said in a statement, and is seeking proposals to determine exactly how the company is fostering “healthy debate, conversations, and critical thinking” versus “abuse, spam, and manipulation.”
  • “We’re committing to helping increase the collective health, openness, and civility of public conversation around the world, and to hold ourselves publicly accountable toward progress,” the company said in its blog post today. “By measuring our contribution to the overall health of the public conversation, we believe we can more holistically approach and measure our impact on the world for years to come.”
Carri Bugbee

Increase B2B Lead Conversion with Social Login on Your Site | Janrain - 2 views

www.janrain.com/...version-social-login-your-site

social sharing social+media social Login social signon lead conversion

shared by Carri Bugbee on 20 Jan 12 - No Cached
  • A great example of a company removing registration friction for a business audience is the online media division of The Business Journals. Since deploying Janrain Engage Social Login in June, they have reported a 12% increase in site registrations across 40 online properties.
  • Will social media play an important role for B2B marketers in the near future? We believe so and are seeing a growing interest from technology solution providers and other organizations that want to add a social element to their B2B website and marketing efforts. In Forrester’s report: Market Overview: 2011 Social Media Platforms For B2B Tech Marketing, they indicate: Today, there is increased demand for social media platforms from B2B tech marketers that are using social media tactics to engage with business technology buyers.
Carri Bugbee

Four Strategies To Keep Your Clients From Firing You | Business 2 Community - 0 views

www.business2community.com/...lients-from-firing-you-0241623

strategies sales agencies

shared by Carri Bugbee on 06 Aug 12 - No Cached
  • Talk Time is a sales concept backed by research that values conversation with clients and prospects. Regardless how good a sales or account person is at “selling,” every minute they’re talking to a client or prospect is worth $25 per minute in future revenue. Whether you’re a bartender selling a drink or a Boeing VP selling a 737, the time you spend developing a relationship is valued at $25 a minute towards future revenue.
  • Agency owners should take note that obsession with the billable hour without creating connection is akin to stepping over dollars to pick up pennies.
  • Carri Bugbee on 06 Aug 12
     
    Talk Time is a sales concept backed by research that values conversation with clients and prospects.
Ajay Prasad

Twitter Launches Conversion Tracking, Globally Available Now - 3 views

blog.gmrwebteam.com/acking-now-available-worldwide

twitter facebook social media tweets

shared by Ajay Prasad on 22 Jan 14 - No Cached
  • Ajay Prasad on 22 Jan 14
     
    Twitter launches conversion tracking worldwide. Read to know more on our blog.
Carri Bugbee

Act fast, recover quickly-3 lessons from Starbucks' PR fiasco - Agility PR Solutions - 0 views

www.agilitypr.com/...-3-lessons-starbucks-pr-fiasco

crisis communications crisis management social media public relations PR social+media analytics Starbucks

shared by Carri Bugbee on 23 Apr 18 - No Cached
  • Don’t Just Apologize, Act They say actions speak louder than words, and the “they” in this scenario, are consumers on social media. When tracking conversations about the Starbucks apology and their announcement to close 8,000 stores in May, we found that there was much more social interest in Starbucks’ action than their carefully worded apology.
  • 71% of the conversation about the Starbucks apology was disgusted with it, as opposed to 38% of those discussing the actions were disgusted with that decision
  • Both progressive and conservative affiliations use the hashtag #BoycottStarbucks the most. However, those with more progressive leanings are using the hashtag in response to the racial profiling incident itself, whereas conservatives are using the hashtag in response to Starbucks taking a stance against the employee for calling the police, stating that it was an overreaction to the incident. Conservatives are also rattled by the store closures in May.
  • ...1 more annotation...
  • This may create ambiguity in how a brand should respond, given that there are two competing conversations happening here.
Carri Bugbee

Lessons from Progressive screw-up: When it's Twitter vs. lawyers, take Twitter - Red Tape - 1 views

redtape.nbcnews.com/...witter-vs-lawyers-take-twitter

progressive social+media crisis communications crisis management

shared by Carri Bugbee on 09 Nov 12 - No Cached
  • "The thing I've tried to do with any client opening up its customer service channels -- you have to have a crisis communications plan mixed with a customer service plan," he said.  "You have to anticipate what will happen. ... Companies that dive in without a plan of attack for those situations are finding it difficult."
  • "You have to have a lawyer on staff who can be on call and help your social media team craft communications in crisis situations," he said. "When you have a big publicity problem, you have your legal team working hand-in-hand with PR. Why wouldn't you do the same thing in the social media world?"
  • "Any industry that's heavily regulated will always have a layer of legal and compliance teams that have to be trained, and have to buy in," he said. "It can be done with the right legal team. But if you have a team that constantly says ‘no,’ it'll never work."
  • ...2 more annotations...
  • "It's not that hard to know these days who are the folks likely to be influential in this conversation," Matthews said. "You know what the top 10 issues that you might face are, and you know who is likely to be the most influential when those stories break, the people who might take your side or be opposed. ... Ask yourself how do you engage them. What is the content you can bring to bear that articulates your position rather than letting the public run wild. You can never control the conversation, but you can make sure your side is heard."
  • "It really helps you find your skeletons in the closet," he said. "You have to have a mindset that you are grateful your customers are telling you what you are doing wrong, and you have the opportunity a chance to fix it.
Carri Bugbee

Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation - 0 views

www.marketingcharts.com/...-for-b2b-lead-generation-26474

B2B BtoB lead generation business-to-business Twitter

shared by Carri Bugbee on 11 Feb 13 - No Cached
  • Twitter not only was best for generating leads, but it also showed the highest conversion rates. Compared to the 1.22% average for social media (which was below the 1.6% average for all site sources), Twitter had a 78% higher conversion rate (2.17%), easily outperforming LinkedIn (0.8%) and Facebook (0.74%). That’s despite LinkedIn having the highest engagement rate by pageviews per visit (2.5), and Twitter the least (1.5).
Carri Bugbee

For Brands, Sometimes Social Lurking Is Best: New NetBase Survey Reveals Consumers Don'... - 0 views

www.bulldogreporter.com/...ey-reveals-consumers-dont-want

brands survey conversations monitoring analytics listening

shared by Carri Bugbee on 21 Feb 13 - No Cached
  • 51 percent of consumers want to talk about companies without being listened to, 58 percent want companies to respond to their complaints shared on social media.
  • 32 percent of consumers of all ages and 38 percent of Millennials (18-24-year-olds) have no idea companies are listening to what they say in social media.
  • 43 percent of consumers think listening online intrudes on privacy, even though this is "social" media. Boomers put up the biggest fight (36 percent said they don't want brands listening to what they say about brands online), while only 17 percent of Millennials said the same).
Carri Bugbee

Auto Brands Swear Twitter Ads Work | Digiday - 0 views

www.digiday.com/...-brands-swear-twitter-ads-work

auto brands twitter ads Twitter advertising

shared by Carri Bugbee on 21 Aug 12 - No Cached
  • “Twitter’s ad products have proven to be a good platform for Kia, especially when attempting to maximize ‘in the now’ moments,” said George Haynes, social and digital media manager at Kia. “It provides real-time opportunities to engage with people as conversations and events are happening.”
  • “Promoted tweets are also a great way to join the online conversation about a major event or TV show, without having an official relationship or spending a ton on commercials,”
Carri Bugbee

5 predictions for Facebook advertising in 2014 - Inside Facebook - 0 views

www.insidefacebook.com/...r-facebook-advertising-in-2014

facebook advertising social+media

shared by Carri Bugbee on 08 Jan 14 - No Cached
  • acebook has known for a while that the things its users talk about are supremely interesting and relevant for advertisers. Twitter proved that basing an advertising model around brand mentions really works; Facebook is bound to follow suit. Already, we are seeing Facebook taking steps into Twitter’s territory by showcasing which topics and brands are trending in users’ News Feeds, and by aggregating hashtagged terms
  • Offline conversion for retailers. Speaking of consumers’ path-to-purchase on Facebook, the ability for retailers to track offline sales conversions from ads viewed on Facebook is another critical step Facebook is taking to give advertisers deeper insight into how their ads actually drive some type of consumer action.
Carri Bugbee

Twitter Launches Marketing Platform Program, Plans Branded Cinema Series | ClickZ - 0 views

www.clickz.com/...am-plans-branded-cinema-series

social TV television branded series

shared by Carri Bugbee on 25 Feb 14 - No Cached
  • Carri Bugbee on 25 Feb 14
     
    n addition, cinema network NCM Media Networks says it is teaming up with Twitter's Amplify video promotion tool to develop a branded entertainment series that it says "will bring the most exciting movie conversations, tweets, and Vines to the big screen."
Carri Bugbee

Advertisers Spend Much More With Facebook But Twitter Performs Better - CMO Today - WSJ - 1 views

blogs.wsj.com/...ok-but-twitter-performs-better

twitter advertising facebook social media marketing advertisers

shared by Carri Bugbee on 08 Apr 14 - No Cached
  • Twitter ads generate clicks at a significantly higher rate than Facebook. As a result, the firm found, advertisers are significantly dialing up their Twitter ad spending.
  • “Business & Consumer Services” saw its Twitter ad spending soar by 361 percent in the fourth quarter over the third quarter, versus Facebook’s still huge 211 percent increase. Over the course of 2013, Twitter ad spending for the ”Business & Consumer Services” ballooned 297 percent, found Resolution.
  • Why is Twitter growing despite a much smaller audience? For one, Twitter has rolled out several compelling new offerings that connects its ads directly to TV shows and commercials, Resolution’s report notes.
  • ...1 more annotation...
  • “Twitter ads…generate clicks at a much higher rate as advertisers integrate them tightly with broad trends and conversations, serving up straightforward messaging and content directly into relevant conversation streams.”
Carri Bugbee

Facebook to Use Web Browsing History For Ad Targeting | Digital - Advertising Age - 0 views

adage.com/...293656

facebook web browsing history targeting retargeting advertising ads privacy

shared by Carri Bugbee on 12 Jun 14 - No Cached
  • From every ad, users can also steer themselves to an "ads preferences" settings page, where they can tell Facebook not to show them ads based on their inferred affinity for certain categories. Conversely, they can also select categories they are interested in.
  • Now users who click or tap on the drop-down menu on a Facebook ad and select "Why am I seeing this ad?" will be taken to a brief explanation for why that ad was shown to them. For instance, a user could be told they saw an ad because they're interested in televisions, and that Facebook's inference was based on pages they've liked and ads they've clicked on.
  • the new targeting is intended to help direct-response advertisers, in particular, to make their Facebook ads more relevant to their selected audience.
  • ...1 more annotation...
  • For now, it will capture websites that use Facebook's conversion tracking pixel -- which advertisers affix to see if their Facebook ads are yielding sales and traffic -- as well as mobile apps that use Facebook's software development kit to deploy Facebook services, like the log-in. Websites and apps that have Facebook's tracking software encoded to retarget their visitors are also in the mix. Impressions tracked via the "like" button encoded in mobile apps -- which Facebook recently introduced at its f8 conference for developers -- will also be included.
Carri Bugbee

Easier than ever to have private conversations | Twitter Blogs - 0 views

blog.twitter.com/...-to-have-private-conversations

shared by Carri Bugbee on 20 Apr 15 - No Cached
  • Carri Bugbee on 20 Apr 15
     
    Changes include: A setting that allows you to receive Direct Messages from anyone, even if you don't follow them. To change your settings follow these instructions. Updated messaging rules so you can reply to anyone who sends you a Direct Message, regardless of whether or not that person follows you. A new Direct Message button on profile pages on Android and iPhone. You'll see it on the profiles of people you can send Direct Messages to.
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