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Carri Bugbee

Which Content Categories Are Being Shared on Which Social Networks? - 0 views

www.marketingcharts.com/...on-which-social-networks-43953

content marketing sharing ShareThis content curation

shared by Carri Bugbee on 27 Sep 14 - No Cached
  • Twitter generates 8% more Arts & Entertainment sharing activity than average, with Facebook about average and Pinterest under-indexing in this category by a significant margin;
  • Pinterest generates a whopping 226% more Shopping content sharing activity than average, with Facebook (-17%) and Twitter (-43%) both under-indexing in this category.
  • 43% of social sharing activity on tablets was driven by users aged 55 and older, whose sharing on tablets grew by 88% quarter-over-quarter.
  • ...4 more annotations...
  • Baby Boomers (50-69) more likely than the average adult to use a tablet on a weekly basis
  • haring via smartphones grew by 24% quarter-over-quarter among those aged 55 and older, while tablet (+43%) and smartphone (+22%) sharing by 36-55-year-olds each grew
  • While 56% of sharing on Facebook was mobile, that figure rose to 71% on Twitter and 77% on Pinterest;
  • While 64% of all shares occurred on Facebook, its share of shares (excuse the pun) declined by about 4% points from Q1, with Pinterest (+1.3% points to 9%) and Twitter (+0.8% points to 9%) both gaining.
Carri Bugbee

Mobile Sharing Growth Continues, Pinterest and Twitter Leading the Way - 0 views

www.sharethis.com/...-pinterest-twitter-leading-way

social sharing mobile growth sharing Pinterest

shared by Carri Bugbee on 28 Sep 14 - No Cached
  • mobile platforms combined to account for 60% of total digital media time spent, up from 50% a year ago. And mobile apps accounted for more than half of all digital media time spent in May at 51%.
  • mobile sharing is dramatically outpacing desktop sharing: in Q2, sharing from smartphones and tablets grew more than 30%, while sharing from the desktop declined 5%.
  • Pinterest and Twitter have done the best job harnessing mobile users. While half of all shares on Facebook are mobile, that number jumps to 75% of shares on Pinterest and Twitter.
  • ...3 more annotations...
  • Pinners are more active on tablets whereas tweeters flock to smartphones. Consumers also show different sharing behaviors depending on the operating system. Android users are more active on Facebook, whereas iOS users are more active on Pinterest and Twitter.
  • Facebook is the place to share about politics and parenting, Twitter tends to be all about business and sports, and Pinterest leans heavily toward shopping.
  • Pinterest and Twitter are still gaining – together, they stole just over 2% of Facebook’s share of social activity last quarter
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