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Carri Bugbee

Facebook's 'Like' button puts websites into EU privacy firing line - 0 views

www.digitalcommerce360.com/...es-into-eu-privacy-firing-line

facebook button websites GDPR Europe privacy

shared by Carri Bugbee on 31 Jul 19 - No Cached
  • The case dates back to before the EU enacted much stricter privacy rules with its General Data Protection Regulation, or GDPR. Still, the concept of two companies being seen as joint controllers for data protection reasons, remains relevant in the new rules, said Tom De Cordier, a technology and data protection lawyer at CMS DeBacker in Brussels.
  • “The level of awareness of this risk is still very low.”
  • Carri Bugbee on 31 Jul 19
     
    The owner of a website can be held jointly responsible for "the collection and transmission to Facebook of the personal data of visitors to its website," the Luxembourg-based court said in a ruling on Monday.
Carri Bugbee

A new Google dashboard makes it easier to manage your privacy - Business Insider - 0 views

www.businessinsider.com/-to-manage-your-privacy-2017-9

shared by Carri Bugbee on 12 Sep 17 - No Cached
  • Google said it has redesigned its privacy and security dashboard "from the ground up" to better integrate it into other privacy controls and to make it more touchscreen-friendly.
  • More than 150 million people have used the My Activity feature to track down old links and videos, and "tens of millions" have used the Privacy Checkup tool to change their preferences. The "Takeout" feature lets your export your data out of Google, and has been used to export one exabyte of data since its creation in 2011. 
Carri Bugbee

Facebook Is Giving Advertisers Access to Your Shadow Contact Information - 0 views

gizmodo.com/s-to-your-shadow-co-1828476051

facebook advertising ad targeting

shared by Carri Bugbee on 04 Oct 18 - No Cached
  • One of the many ways that ads get in front of your eyeballs on Facebook and Instagram is that the social networking giant lets an advertiser upload a list of phone numbers or email addresses it has on file; it will then put an ad in front of accounts associated with that contact information. A clothing retailer can put an ad for a dress in the Instagram feeds of women who have purchased from them before, a politician can place Facebook ads in front of anyone on his mailing list, or a casino can offer deals to the email addresses of people suspected of having a gambling addiction. Facebook calls this a “custom audience.”
  • You might assume that you could go to your Facebook profile and look at your “contact and basic info” page to see what email addresses and phone numbers are associated with your account, and thus what advertisers can use to target you. But as is so often the case with this highly efficient data-miner posing as a way to keep in contact with your friends, it’s going about it in a less transparent and more invasive way.
  • Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all, but that was collected from other people’s contact books, a hidden layer of details Facebook has about you that I’ve come to call “shadow contact information.”
  • ...6 more annotations...
  • when a user gives Facebook a phone number for two-factor authentication or in order to receive alerts about new log-ins to a user’s account, that phone number became targetable by an advertiser within a couple of weeks
  • I’ve been trying to get Facebook to disclose shadow contact information to users for almost a year now. But it has even refused to disclose these shadow details to users in Europe, where privacy law is stronger and explicitly requires companies to tell users what data it has on them.
  • To test the shadow information finding, the researchers tried a real-world test. They uploaded a list of hundreds of landline numbers from Northeastern University. These are numbers that people who work for Northeastern are unlikely to have added to their accounts, though it’s very likely that the numbers would be in the address books of people who know them and who might have uploaded them to Facebook in order to “find friends.” The researchers found that many of these numbers could be targeted with ads, and when they ran an ad campaign, the ad turned up in the Facebook news feed of Mislove, whose landline had been included in the file; I confirmed this with my own test targeting his landline number.
  • “I think that many users don’t fully understand how ad targeting works today: that advertisers can literally specify exactly which users should see their ads by uploading the users’ email addresses, phone numbers, names+dates of birth, etc,” said Mislove. “In describing this work to colleagues, many computer scientists were surprised by this, and were even more surprised to learn that not only Facebook, but also Google, Pinterest, and Twitter all offer related services. Thus, we think there is a significant need to educate users about how exactly targeted advertising on such platforms works today.”
  • There are certainly creepier practices happening in the advertising industry, but it’s troubling this is happening at Facebook because of its representations about letting you control your ad experience. It’s disturbing that Facebook is reducing the privacy of people who want their accounts to be more secure by using the information they provide for that purpose to data-mine them for ads.
  • When I asked the company last year about whether it used shadow contact information for ads, it gave me inaccurate information, and it hadn’t made the practice clear in its extensive messaging to users about ads
Carri Bugbee

Instagram to require new users to give ages, but won't verify them - Business Insider - 0 views

www.businessinsider.com/ety-alcohol-ad-dollars-2019-12

instagram data privacy

shared by Carri Bugbee on 09 Dec 19 - No Cached
  • Instagram said it will require birthdates from all new users starting on Wednesday, expanding the audience for ads for alcohol and other age-restricted products while offering new safety measures for younger users.
  • The policy change could help stave off passage of costly child safety and data privacy regulations as lawmakers and family safety groups in the United States, Britain and elsewhere criticize the app for exposing children to inappropriate material.
Carri Bugbee

What are the job responsibilities of marketing technology management? - Chief Marketing... - 0 views

chiefmartec.com/...echnology-job-responsibilities

MarTech marketing technologies marketing automation marketing technology

shared by Carri Bugbee on 13 Mar 19 - No Cached
  • One of the first things that jumps out from the year-over-year data is the consistency of the top five responsibilities. From martech staff and managers up to more senior directors and VPs, these are the core functions that these roles deliver to the organization: Research and recommend new marketing technology products. Operate marketing technology products as an administrator. Train and support marketing staff on using marketing technology products. Integrate marketing technology products with each other. Monitor data quality within marketing technology products.
  • It is disappointing that, for the second year in a row, performing data privacy and compliance reviews and performing security reviews both remained at the bottom of the list of martech responsibilities — and even dropped a few percentage points.
  • enior roles are much more likely — 37% to 42% more likely — to: Pay for marketing technology products from a budget, partially or fully (71%) Negotiate business terms for purchasing marketing technology products (68%) Approve or veto purchase of marketing technology products (68%)
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  • The majority of senior martech leaders also own these responsibilities: Architect the overall marketing stack of all marketing technology products (69%) Monitor the performance and other SLAs of marketing technology products (56%) Integrate marketing technology products with non-marketing systems (58%) Perform technical reviews of marketing technology products (56%) Identify and sundown outdated or unused marketing technology products (59%) Identify and consolidate multiple instances of same or similar marketing technology products (56%)
  • Now every marketer is an app developer — even if they don’t know it. Marketers are tailoring marketing technology for their specific workflows and customer experiences, but they’re not explicitly doing “software development” with programming languages like Python or Javascript.
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