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Carri Bugbee

Just Like Facebook, Twitter's New Impression Stats Suggest Few Followers See What's Twe... - 0 views

marketingland.com/book-twitter-impressions-90878

impressions Twitter Facebook stats

shared by Carri Bugbee on 25 Nov 15 - No Cached
  • Twitter shows you everything posted by those you follow: news, thoughts from friends, pictures and more. You dip in and out as you like. But similar to live TV, when you turn it off — when you’re not actively watching Twitter — then you’re missing everything. Those 10 or 100 or 1,000 accounts you follow? Even though Twitter shows you everything from them, unlike Facebook, you’ll largely miss whatever they do if you’re not watching Twitter constantly.
  • That 5% engagement rate sounds pretty good, but it’s based only on the 7,195 people who actually saw my tweet. What’s the engagement rate for my overall audience of 390,000? That’s 0.1%, rounded up from 0.0923%.
  • Tweet & Tweet Again To Reach 30% Of Your Audience Twitter’s own post suggests that high visibility isn’t common. Consider this from it wrote today: We saw that brands that tweet two to three times per day can typically reach an audience size that’s equal to 30% of their follower base during a given week. This indicates that Tweet consistency is a key factor when it comes to maximizing your organic reach on Twitter.
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  • When it comes to Facebook, our reach for the same period was about 900,000. So our Facebook posts were seen by about 1/5th the number of people on Twitter, which could make one assume that Twitter is the better social platform. In reality, the answer is more complicated. Like many publishers, we share far less on Facebook than on Twitter. Increasing our share rate might increase our overall reach. More important, however, is that one of our key hopes with social sharing is to drive traffic back to our site. According to Twitter’s stats, those 4.4 million impressions generated 7,300 clicks to our content. But Facebook, with far less impressions, generated 10 times that number of clicks to our content, about 70,000 over the past month.
Carri Bugbee

Twitter CEO Dick Costolo: Users Can Download Their Entire Archive By Year-End; Now Sees... - 0 views

techcrunch.com/...eir-entire-archive-by-year-end

Twitter hashtags download tweets stats

shared by Carri Bugbee on 27 Nov 12 - No Cached
  • When the TV show The X-Factor (U.K.) put a hashtag on the screen, it generated 27,000 tweets in 90 seconds.
  • Note that Twitter reported a half a billion tweets per day in October, up from 140 million per day in early 2011. It’s also a different way to measure its data than Twitter had in earlier years, when it would often tout the number of tweets, but really mean “items,” in terms of shares and re-shares which have to be shown on other peoples’ timelines.
  • witter is ramping up on big data visualization.
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  • Twitter CEO Dick Costolo has once again promised that Twitter users will, indeed, be able to download a full archive of their tweets in just a matter of weeks.
  • Carri Bugbee on 27 Nov 12
     
    When the TV show The X-Factor (U.K.) put a hashtag on the screen, it generated 27,000 tweets in 90 seconds.
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