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Carri Bugbee

Tumblr Tests New Tools for Users and Brands | Digital - Advertising Age - 0 views

adage.com/...234084

Tumblr brands marketing

shared by Carri Bugbee on 14 Apr 12 - No Cached
  • Carri Bugbee on 14 Apr 12
     
    In 2010, Tumblr CEO David Karp told the Los Angeles Times that the thought of ads "turns our stomachs."
Carri Bugbee

Build Your List on Tumblr - 2 views

www.aweber.com/...build-your-list-on-tumblr.htm

tumblr social+media blog

shared by Carri Bugbee on 16 Dec 12 - No Cached
  • Carri Bugbee on 16 Dec 12
     
    Tumblr is a strange sort of animal - part blog, part social network and all the rage. The social blogging platform also has great potential for building your email list.
Carri Bugbee

Social Media - Twitter buys a social media talent agency - Internet Retailer - 0 views

www.internetretailer.com/...uys-social-media-talent-agency

Twitter talent Niche video influencers

shared by Carri Bugbee on 12 Feb 15 - No Cached
  • Nicheworks with more than 6,300 social media influencers ranging from comedic personalities to photographers to foodies to fashion bloggers. Among the more than 100 brands and agencies it has worked with are Hewlett-Packard Co., Coca-Cola Co. and the National Football League. Hewlett-Packard’s HP Home & Home Office Store is No. 35 in the Internet Retailer Top 500 Guide while the National Football League is No. 151.
  • As a part of Twitter, Niche aims to build more tools, platforms and ways to help influencers link up with brands, write Niche co-founders Rob Fishman and Darren Lachtman in a blog post.
  • By acquiring Niche, Twitter will be the rare social network that stands to directly profit when an influencer works with a brand. But it won’t be alone. Tumblr last month launched Creatrs Network,
Carri Bugbee

Big Mistake: Making Fun Of Hashtags Instead Of Using Them - 0 views

www.forbes.com/...hashtags-instead-of-using-them

hashtags facebook social+media hashtag marketing Twitter

shared by Carri Bugbee on 21 May 14 - No Cached
  • when individuals used a hashtag within their tweet, engagement can increase as much as 100%; brands could get an increase of 50%. The reason for this is because a hashtag immediately expands the reach of your tweet beyond just those who follow you, to reach anyone interested in that hashtag phrase or keyword.
  • Yes, Google+ was supporting hashtags before Facebook, but now those hashtags are appearing on the right-hand side of Google’s search results page. Yes, that same area on the search page you would normally have to pay for to get placement.
  • Google is playing nice with the other networks too—well, at least Twitter and Facebook. Those sites get a link that takes the visitor directly to the search pages on each respective site. Instagram, Vine, Tumblr and Pinterest will have to wait their turn
Carri Bugbee

Emojineering Part 1: Machine Learning for Emoji Trends - Instagram Engineering - 0 views

instagram-engineering.tumblr.com/...t-1-machine-learning-for-emoji

Emoji emojis instagram emoticons

shared by Carri Bugbee on 11 Mar 16 - No Cached
  • It is a rare privilege to observe the rise of a new language. Instagram has always supported emoji, but they did not see wide adoption until the introduction of the emoji keyboard on iOS (October 2011) and on most Android platforms (July 2013). The graph below shows the percentage of text (comments and captions) containing emoji characters graphed over time
  • In the month following the introduction of the iOS emoji keyboard, 10% of text on Instagram contained emoji.
  • Usage continued to grow and in March of this year, nearly half of text contained emoji
  • ...5 more annotations...
  • Having learned a good representation for emoji, we can begin to ask questions about similarity. Namely, for a given emoji, what English words are semantically similar? For each emoji, we compute the “angle” (equivalently the cosine similarity) between it and other words. Words with a small angle are said to be similar and provide a natural, English-language translation for that emoji.
  • Using our algorithm, we find that many of our popular emoji have meanings in-line with early internet slang:
  • It seems that the most popular emoji have similar semantics to words like “lol/hehe” (
  • Many clusters emerge: food emoji on the left, opposite the work emoji in the top right. Shoes (bottom right) are associated closely to handbags while bathing suits are closer to the water and marine animals (top left). Alcoholic drinks (bottom left) cluster together with bowling. Towards the center, we see a large clustering of facial expressions bordered by sadness, shock, laughter, happiness and coolness. As we travel downwards, we can see happy, love leading all the way the family and wedding emoji.
  • On Instagram, emoji are becoming a valid and near-universal method of expression in all languages. Emoji usage is shifting the people’s vocabulary on Instagram and becoming an important means of expression: their use is anti-correlated with internet slang like “lol” and “xoxo.”
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