Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atla... - 0 views
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Irene Hawkings on 21 Oct 12In light of our discussion this week on the social web, this article challenges the dominant history of the internet suggesting that the true social web started in the 1990s with link sharing. Today, the vast trove of social traffic is essentially invisible to most analytic programs. The author calls it the "DARK SOCIAL."