Group items tagged

In light of our discussion this week on the social web, this article challenges the dominant history of the internet suggesting that the true social web started in the 1990s with link sharing. Today, the vast trove of social traffic is essentially invisible to most analytic programs. The author calls it the "DARK SOCIAL."

This is really interesting article following the ways in which Lady Gaga has capitalized on using social media to promote her brand - especially now that she has her own social networking site for her fans that launched earlier this summer. I don't consider myself an avid fan of hers, but I'm really impressed with the way she uses social media to interact and connect with her fans; which is basically the only reason why I follow her on Twitter.

Just a quick piece about a survey that found one in five consumers have used social media to get a customer service response in the past year. Worth noting from the study is that only 54 per cent of consumers tell others about good experiences. I found that surprisingly high? Also, check out the link in the article to Dell's guide to social commenting and managing online conversations -- http://www.mediabistro.com/alltwitter/files/2012/05/dell-social-media-tips.png

For those of us born before 1990, the rigours of social media can seem like a chore. Though most business owners would agree that a presence on Twitter, Facebook and Pinterest is a necessity in today's competitive market, the question still looms: Who's going to do all the tweeting and posting and pinning?

Interesting article. They may have written the headline just to catch one's attention, but I don't agree that it has to do with your age. I think whomever gets the position of handling the company's social media should be an articulate writer, have strong business etiquette, and a strong understanding of the company's objectives and corporate social responsibility. This can be either a 22-year old or a 50-year old. I don't think age is the question here. Perhaps the headline writer had limited space to work with : )

I mentioned Myspace a lot in the discussion for next week. Here is an example of a social media that essentially died but is trying to come back. Aggressively. The interface seems to highly draw upon Twitter, Facebook, Pinterest... Will the redesign work? Do we want a Twitter-Facebook hybrid? Or do users like having them separate? What will the new Myspace mean for communicators who use social media?

Ten social media marketing experts weigh on best practices for social marketing and the future of the growing industry.

Interesting article about the future of technology and social networking by the BBC. 

Interesting how this demographic is increasing its presence on social networks. Something to keep in mind for future digital marketing strategies. "Moms social network a lot. How much? Eight out of ten (80 percent) use social media regularly, with 90 percent of those having visited Facebook in the past 30 days, and just over one-third (37 percent) hanging out on Twitter over that same period."

This article looks at how different large organizations are using NASA style control centres to manage social media content and analyze who's talking about them on social networking sites! 

I thought No. 10 was interesting if you were asked to give a company social networking advice -- get on a network even if you don't think you can...make it work for you.

This is a really interesting scholarly article I came across whilst putting together my last scholarly blog. The study examines the relationship between the use of Facebook and the formation and maintenance of social capital.

The Obama tweet mentioned below, got me thinking about social brands. This article elaborates on the concept and provides three ways companies can tell a social brand story. It addresses this key question "How can brands continue to inspire, stay relevant, and excel in this socially charged ecosystem?"

This article is about how social media can influence a company or brand's reputation negatively or positively. The author gives examples of social media backlashes based off of a misguided tweet or one customers posted grievance.

PR Daily shared a list of 25 quotes regarding the power of social networking. I think this list is pretty fitting after our MPC Evening with Industry event, and with all of us looking for or landing internships. I particularly liked this one: "Network continually - 85 percent of all jobs are filled through contacts & personal references." 

Related to today's seminar, Wal Mart seems to be one of the top companies using social media in an innovative and successful way.

Interesting how use of social media is becoming less frowned upon in the work environment especially in the fields of marketing, PR, customer service etc. What are your social media habits in the workplace?

This article from the summer discusses First Nations leaders use of social media in the recent AFN election for National Chief. It is interesting because it talks about the impact of new new media for voters in remote communities. 

"We just made history." That Nov. 5, 2008 tweet from the campaign of Barack Obama capped off the first presidential election of the social media age. Four years earlier, Howard Dean had begun to reveal the power of the Internet for fundraising and organizing in his losing effort, but it was the 2008 Obama campaign that really demonstrated social media's power to be transformative of the political process. And yet, social media as we know it today was in its infancy.

Failed startup offers some advice for building a social platform for political engagement. The article provides good insight into transforming ideas (ideals?) into software.

An article about what julius ceasar could teach us about leadership and social media. Interesting as we look at building our "personal brands"