Contents contributed and discussions participated by Steven Groves - ROI of Social Media

Foreign Websites Doomed to Fail in China? Look at LinkedIn - 0 views

blogs.wsj.com/...fail-in-china-look-at-linkedin

shared by Steven Groves on 17 Jun 11 - No Cached

Marketers fail to prove worth: News from Warc.com - 0 views

www.warc.com/...eters_fail_to_prove_worth.news

marketers #ROISM marketing

shared by Steven Groves on 16 Jun 11 - No Cached

Steven Groves on 16 Jun 11

"Some 73% agreed marketers "lack business credibility" and are unable to prove if their activity boosts prospect levels, customer demand, conversion rates, sales and category share."

<div class="cArrow"> </div><div class="cContentInner">"Some 73% agreed marketers "lack business credibility" and are unable to prove if their activity boosts prospect levels, customer demand, conversion rates, sales and category share."</div>

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Steven Groves on 16 Jun 11

Will marketers and business agree to invest in measurement to help correct this stat?

<div class="cArrow"> </div><div class="cContentInner">Will marketers and business agree to invest in measurement to help correct this stat?</div>

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MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views

www.mediapost.com/publications

attribution models #ROISM marketing strategy

shared by Steven Groves on 16 Jun 11 - No Cached

Steven Groves on 16 Jun 11

"If we want to understand what makes buyers buy, we should ask them. We should base attribution models on decision paths, not arbitrary formulas. "

<div class="cArrow"> </div><div class="cContentInner">"If we want to understand what makes buyers buy, we should ask them. We should base attribution models on decision paths, not arbitrary formulas. "</div>

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Moms Like Ads With Incentive, Earn Best ROI - 0 views

www.mediapost.com/publications

ROI moms marketing social media #ROISM

shared by Steven Groves on 16 Jun 11 - No Cached

Steven Groves on 16 Jun 11

"food, health, education and travel advertisers and brands have a unique opportunity to connect with moms"

<div class="cArrow"> </div><div class="cContentInner">"food, health, education and travel advertisers and brands have a unique opportunity to connect with moms"</div>

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Steven Groves on 16 Jun 11

If marketers want to reach Mom's, talk about these things

<div class="cArrow"> </div><div class="cContentInner">If marketers want to reach Mom's, talk about these things</div>

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Politicians, Brands Find Facebook Key Communicator - 0 views

www.mediapost.com/publications

shared by Steven Groves on 16 Jun 11 - No Cached

Steven Groves on 16 Jun 11

"Brands and political campaigns must reach people where they engage online. Rather than interrupt people, invite them to a conversation or engage with the message when it's convenient and beneficial for them. "

<div class="cArrow"> </div><div class="cContentInner">"Brands and political campaigns must reach people where they engage online. Rather than interrupt people, invite them to a conversation or engage with the message when it's convenient and beneficial for them. "</div>

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Steven Groves on 16 Jun 11

This coming election will see the use of fully-formed social media campaigns for the first time ever. People will be wary of the sources posting the content though.

<div class="cArrow"> </div><div class="cContentInner">This coming election will see the use of fully-formed social media campaigns for the first time ever. People will be wary of the sources posting the content though.</div>

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YouTube Sees 3 Billion Views per Day - 1 views

www.readwriteweb.com/...es_3_billion_views_per_day.php

#ROISM

shared by Steven Groves on 25 May 11 - No Cached

Steven Groves on 25 May 11

"Today, users upload more than 48 hours - yes, 2 days worth! - of videos every minute. " Just huge... what value to marketers though?

<div class="cArrow"> </div><div class="cContentInner">"Today, users upload more than 48 hours - yes, 2 days worth! - of videos every minute. " Just huge... what value to marketers though?</div>

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Chart: CMO confidence in social media's ability to produce ROI - 0 views

www.marketingsherpa.com/article.php

ROI ROMI social media marketing statistics business

shared by Steven Groves on 16 May 11 - No Cached

Steven Groves on 16 May 11

"social marketing is a promising tactic that will eventually produce ROI"

<div class="cArrow"> </div><div class="cContentInner">"social marketing is a promising tactic that will eventually produce ROI"</div>

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Integrate The Online Marketing Experience - 0 views

www.mediapost.com/publications

social media business marketing ROMI ROISM

shared by Steven Groves on 09 May 11 - No Cached

Steven Groves on 09 May 11

Laurie Sullivan writes about Joshua Palau / VP Mkt at Comcast about the topic of integrated media and marketing measurement across channels.

<div class="cArrow"> </div><div class="cContentInner">Laurie Sullivan writes about Joshua Palau / VP Mkt at Comcast about the topic of integrated media and marketing measurement across channels.</div>

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Social Media Marketing in Mobile-Oriented Countries - 1 views

www.emarketer.com/Article.aspx

social media business marketing indonesia

shared by Steven Groves on 03 May 11 - No Cached

Steven Groves on 03 May 11

One of the places I enjoy working best is with friends in Indonesia - interesting data

<div class="cArrow"> </div><div class="cContentInner">One of the places I enjoy working best is with friends in Indonesia - interesting data</div>

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Top metrics used in evaluating and optimizing marketing performance - 1 views

www.marketingsherpa.com/article.php

business social media marketing effectiveness

shared by Steven Groves on 02 May 11 - No Cached

Steven Groves on 02 May 11

"closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?

<div class="cArrow"> </div><div class="cContentInner">"closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?</div>

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Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage - 0 views

sherpablog.marketingsherpa.com/...media-marketing-tactics-ranked

business social media marketing statistics infographic

shared by Steven Groves on 02 May 11 - No Cached

Steven Groves on 02 May 11

Awesome! As far as tactics, blogger relations rank as most effective, but also most difficult - developing an Influencer program is an example of a matured program for companies

<div class="cArrow"> </div><div class="cContentInner">Awesome! As far as tactics, blogger relations rank as most effective, but also most difficult - developing an Influencer program is an example of a matured program for companies</div>

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In Chasing Leads, an Hour Matters a Lot - 1 views

web.hbr.org/...dailystat.php

leads business social media marketing

shared by Steven Groves on 13 Apr 11 - No Cached

Steven Groves on 13 Apr 11

Another reason to sustain a real-time monitoring and workflow capability in business today

<div class="cArrow"> </div><div class="cContentInner">Another reason to sustain a real-time monitoring and workflow capability in business today</div>

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Facebook Strikes Baidu Deal, Launches In China - 0 views

www.mediapost.com/publications

facebook china baidu social media

shared by Steven Groves on 11 Apr 11 - No Cached

Steven Groves on 11 Apr 11

If you cannot get it one way, try another

<div class="cArrow"> </div><div class="cContentInner">If you cannot get it one way, try another</div>

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Zing Me is twice as huge as Facebook in Vietnam - 0 views

www.penn-olson.com/...zing-me-facebook-vietnam

business marketing vietnam technology social media

shared by Steven Groves on 06 Apr 11 - No Cached

Steven Groves on 06 Apr 11

Facebook is by far the largest in the SNS space globally, but businesses cannot ignore the consumers preference in which ever market they want to pursue. Here's a great commentary on what Facebooks' competition is like in Vietnam

<div class="cArrow"> </div><div class="cContentInner">Facebook is by far the largest in the SNS space globally, but businesses cannot ignore the consumers preference in which ever market they want to pursue. Here's a great commentary on what Facebooks' competition is like in Vietnam</div>

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IT Marketing World » Blog Archive » Who Do You Trust? Industry Analysts Reign... - 0 views

itmarketingworld.com/...ndustry-analysts-reign-supreme

business marketing social media

shared by Steven Groves on 24 Mar 11 - No Cached

Steven Groves on 24 Mar 11

"The least credible source not surprisingly was vendors themselves, pointing to the need for vendors to: Receive third party validation and leverage content, especially from trusted analysts and pundits Use social media such as blogs that contain advice and peer communities and groups to gain more trust"

<div class="cArrow"> </div><div class="cContentInner">"The least credible source not surprisingly was vendors themselves, pointing to the need for vendors to: Receive third party validation and leverage content, especially from trusted analysts and pundits Use social media such as blogs that contain advice and peer communities and groups to gain more trust"</div>

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What Makes China's Top 4 Social Networks Tick? - 1 views

mashable.com/...china-top-social-network

social media china networks social

shared by Steven Groves on 18 Mar 11 - No Cached

Steven Groves on 18 Mar 11

Good analysis by Kai Lukoff (@klukoff) - thanks Kai!

<div class="cArrow"> </div><div class="cContentInner">Good analysis by Kai Lukoff (@klukoff) - thanks Kai!</div>

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It's Not All About You: How to Strengthen Your Customers' Experience | MarketingProfs D... - 0 views

www.mpdailyfix.com/then-your-customers-experience

social media facebook twitter foursquare youtube best practice

shared by Steven Groves on 18 Mar 11 - No Cached

Steven Groves on 18 Mar 11

Customer experience matters. It matters for satisfaction and advocacy. Research found that organizations that have a well-understood definition of customer experience are twice as likely to beat their profit targets than those that do not.

<div class="cArrow"> </div><div class="cContentInner">Customer experience matters. It matters for satisfaction and advocacy. Research found that organizations that have a well-understood definition of customer experience are twice as likely to beat their profit targets than those that do not.</div>

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Steven Groves on 18 Mar 11

If you want to use these four platforms (Facebook, Twitter, FourSquare & YouTube) to connect to the audience, these are tip you will find useful

<div class="cArrow"> </div><div class="cContentInner">If you want to use these four platforms (Facebook, Twitter, FourSquare & YouTube) to connect to the audience, these are tip you will find useful</div>

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MediaPost Publications The Real Value of Facebook Ads -- Exploring the "Likeberg" 03/18... - 0 views

www.mediapost.com/publications

social media facebook advertising

shared by Steven Groves on 18 Mar 11 - No Cached

Steven Groves on 18 Mar 11

"Facebook ads can't and shouldn't be characterized as upper or lower-funnel"

<div class="cArrow"> </div><div class="cContentInner">"Facebook ads can't and shouldn't be characterized as upper or lower-funnel"</div>

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Steven Groves on 18 Mar 11

Interesting article on where FB belongs in purchase funnel activity

<div class="cArrow"> </div><div class="cContentInner">Interesting article on where FB belongs in purchase funnel activity</div>

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Unilever supports R&D drive with marketing investment | International Marketer's Blog - 0 views

blog.freedmaninternational.com/...7054

social media unilever CPG FMCG marketing

shared by Steven Groves on 17 Mar 11 - No Cached

Steven Groves on 17 Mar 11

"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "

<div class="cArrow"> </div><div class="cContentInner">"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "</div>

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Q&A With Dana Anderson, SVP Of Marketing, Strategy, And Communications At Kraft Foods |... - 0 views

blogs.forrester.com/..._communications_at_kraft_foods

social media marketing technology CPG FMCG

shared by Steven Groves on 17 Mar 11 - No Cached

Steven Groves on 17 Mar 11

Great article on the way global CPGs are approaching a new paradigm in marketing

<div class="cArrow"> </div><div class="cContentInner">Great article on the way global CPGs are approaching a new paradigm in marketing</div>

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