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Steven Groves

The tone of life on social networking sites - 0 views

pewinternet.org/...Summary-of-findings.aspx

social media #ROISM marketing pew social networking

shared by Steven Groves on 09 Feb 12 - No Cached
  • Steven Groves on 09 Feb 12
     
    Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive.  No room for a negative nelly online!
Steven Groves

What Makes China's Top 4 Social Networks Tick? - 1 views

mashable.com/...china-top-social-network

social media china networks social

shared by Steven Groves on 18 Mar 11 - No Cached
  • Steven Groves on 18 Mar 11
     
    Good analysis by Kai Lukoff (@klukoff) - thanks Kai!
Megan Lloyd-Laney

Do academic social networks share academics' interests? | THE Features - 0 views

www.timeshighereducation.com/...orks-share-academics-interests

scholarly_communication

shared by Megan Lloyd-Laney on 17 Apr 16 - No Cached
  • Megan Lloyd-Laney on 17 Apr 16
     
    "By David Matthews Twitter: @Davi"
Steven Groves

Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

www.emarketer.com/Article.aspx

social media advertising marketing business ROI strategy

shared by Steven Groves on 04 Jan 12 - No Cached
  • Steven Groves on 04 Jan 12
     
    "long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"
Steven Groves

How Young, Urban Consumers Respond to Digital Marketing in China - 0 views

www.emarketer.com/Article.aspx

consumers china social media marketing

shared by Steven Groves on 15 Nov 11 - No Cached
  • Steven Groves on 15 Nov 11
     
    Participation rates in Chinese social are huge - if you're in the right social network for your age demographic
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