Group items tagged business social - ROI of Social Media

Dell's aborted social share and earn scheme: Clever or controversial? - 0 views

www.mycustomer.com/...140460

business strategy dell reputation social

shared by Steven Groves on 12 Apr 12 - No Cached

Steven Groves on 12 Apr 12

Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision. Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.

<div class="cArrow"> </div><div class="cContentInner">Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision. Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.</div>

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New Google Social Reports: 3 Missteps to Avoid - 0 views

www.socialsnap.com/...al-reports-3-missteps-to-avoid

google social reports marketing social media #ROISM ROI business media ROMI facebook

shared by Guy Powell on 08 May 12 - No Cached

Guy Powell on 08 May 12

This is an interesting read on Google Analytics new Social Reports

<div class="cArrow"> </div><div class="cContentInner">This is an interesting read on Google Analytics new Social Reports</div>

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Capturing The Value Of Social Media Using Google Analytics - Analytics Blog - 1 views

analytics.blogspot.mx/...lue-of-social-media-using.html

google analytics worldwide marketing social media business #ROISM strategy

shared by Steven Groves on 02 May 12 - No Cached

Steven Groves on 02 May 12

Google now provides a deeper understanding of how social impacts conversion.

<div class="cArrow"> </div><div class="cContentInner">Google now provides a deeper understanding of how social impacts conversion. </div>

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Social Media for the Small Business - 0 views

soberlivingoutpatient.blogspot.com/...ehab-delray-beach-boon-to.html

social media Social Business

shared by Daniel Falk on 29 Sep 15 - No Cached

Daniel Falk on 29 Sep 15

If we're using the reliable design, development, marketing and social media services then we can get the lot of traffic…

<div class="cArrow"> </div><div class="cContentInner">If we're using the reliable design, development, marketing and social media services then we can get the lot of traffic…</div>

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MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03... - 0 views

www.mediapost.com/...ty-shifts-in-marketing-or.html

marketing social media #ROISM social ROI strategy media ROMI business

shared by Guy Powell on 19 Mar 12 - No Cached

Guy Powell on 19 Mar 12

Interesting SM trend. If SM is in marketing operations, then it should be easier to track ROI

<div class="cArrow"> </div><div class="cContentInner">Interesting SM trend. If SM is in marketing operations, then it should be easier to track ROI</div>

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Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

www.emarketer.com/Article.aspx

social media advertising marketing business ROI strategy

shared by Steven Groves on 04 Jan 12 - No Cached

Steven Groves on 04 Jan 12

"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"

<div class="cArrow"> </div><div class="cContentInner">"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"</div>

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MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views

www.mediapost.com/...uiced-by-new-retail-index.html

marketing social media social #ROISM ROMI media strategy business facebook

shared by Guy Powell on 22 Nov 11 - No Cached

Guy Powell on 22 Nov 11

More metrics. Sounds like an interesting index.

<div class="cArrow"> </div><div class="cContentInner">More metrics. Sounds like an interesting index.</div>

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Chart: CMO confidence in social media's ability to produce ROI - 0 views

www.marketingsherpa.com/article.php

ROI ROMI social media marketing statistics business

shared by Steven Groves on 16 May 11 - No Cached

Steven Groves on 16 May 11

"social marketing is a promising tactic that will eventually produce ROI"

<div class="cArrow"> </div><div class="cContentInner">"social marketing is a promising tactic that will eventually produce ROI"</div>

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MediaPost Publications U.S. Mobile Advertising To Hit $1.2 Billion In 2011 07/15/2011 - 0 views

www.mediapost.com/publications

marketing social social media #ROISM media ROI ROMI strategy business

shared by Guy Powell on 15 Jul 11 - No Cached

Guy Powell on 15 Jul 11

Getting excited about #MRMW11. Looking forward to impact of mobile on ROI of Social Media

<div class="cArrow"> </div><div class="cContentInner">Getting excited about #MRMW11. Looking forward to impact of mobile on ROI of Social Media</div>

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Privacy in Public - what are you trying to hide? | Social Media Club - 0 views

socialmediaclub.org/...ublic-what-are-you-trying-hide

business reputation social social media #ROISM

shared by Steven Groves on 20 Apr 12 - No Cached

Steven Groves on 20 Apr 12

Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?

<div class="cArrow"> </div><div class="cContentInner">Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?</div>

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Why Google Plus Pages (Will) Beat Facebook. And Twitter - 0 views

www.wired.com/...google-plus-pages

social media ROMI business marketing google plus pages

shared by Steven Groves on 09 Nov 11 - No Cached

Steven Groves on 09 Nov 11

A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search

<div class="cArrow"> </div><div class="cContentInner">A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search</div>

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B2B Marketers Have Much To Learn About Social - 0 views

www.mediapost.com/...uch-to-learn-about-social.html

marketing social media stats ROMI business

shared by Steven Groves on 03 Nov 11 - No Cached

Steven Groves on 03 Nov 11

Pretty impressive that it's 70% that are! "30% are not tracking the impact of such campaigns on lead generation and sales"

<div class="cArrow"> </div><div class="cContentInner">Pretty impressive that it's 70% that are! "30% are not tracking the impact of such campaigns on lead generation and sales"</div>

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The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views

adage.com/...235427

marketing social media #ROISM ROI strategy ROMI media business

shared by Guy Powell on 19 Jun 12 - No Cached

Guy Powell on 19 Jun 12

Interesting article on overall media effectiveness comparing traditional to digital and social

<div class="cArrow"> </div><div class="cContentInner">Interesting article on overall media effectiveness comparing traditional to digital and social</div>

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IT Marketing World » Blog Archive » Who Do You Trust? Industry Analysts Reign... - 0 views

itmarketingworld.com/...ndustry-analysts-reign-supreme

business marketing social media

shared by Steven Groves on 24 Mar 11 - No Cached

Steven Groves on 24 Mar 11

"The least credible source not surprisingly was vendors themselves, pointing to the need for vendors to: Receive third party validation and leverage content, especially from trusted analysts and pundits Use social media such as blogs that contain advice and peer communities and groups to gain more trust"

<div class="cArrow"> </div><div class="cContentInner">"The least credible source not surprisingly was vendors themselves, pointing to the need for vendors to: Receive third party validation and leverage content, especially from trusted analysts and pundits Use social media such as blogs that contain advice and peer communities and groups to gain more trust"</div>

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Google To Debut Enhanced Ads - 0 views

www.mediapost.com/publications

social media marketing consumer google ROMI business

shared by Steven Groves on 03 Oct 11 - No Cached

Steven Groves on 03 Oct 11

"What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue

<div class="cArrow"> </div><div class="cContentInner">"What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue</div>

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Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage - 0 views

sherpablog.marketingsherpa.com/...media-marketing-tactics-ranked

business social media marketing statistics infographic

shared by Steven Groves on 02 May 11 - No Cached

Steven Groves on 02 May 11

Awesome! As far as tactics, blogger relations rank as most effective, but also most difficult - developing an Influencer program is an example of a matured program for companies

<div class="cArrow"> </div><div class="cContentInner">Awesome! As far as tactics, blogger relations rank as most effective, but also most difficult - developing an Influencer program is an example of a matured program for companies</div>

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In Chasing Leads, an Hour Matters a Lot - 1 views

web.hbr.org/...dailystat.php

leads business social media marketing

shared by Steven Groves on 13 Apr 11 - No Cached

Steven Groves on 13 Apr 11

Another reason to sustain a real-time monitoring and workflow capability in business today

<div class="cArrow"> </div><div class="cContentInner">Another reason to sustain a real-time monitoring and workflow capability in business today</div>

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Zing Me is twice as huge as Facebook in Vietnam - 0 views

www.penn-olson.com/...zing-me-facebook-vietnam

business marketing vietnam technology social media

shared by Steven Groves on 06 Apr 11 - No Cached

Steven Groves on 06 Apr 11

Facebook is by far the largest in the SNS space globally, but businesses cannot ignore the consumers preference in which ever market they want to pursue. Here's a great commentary on what Facebooks' competition is like in Vietnam

<div class="cArrow"> </div><div class="cContentInner">Facebook is by far the largest in the SNS space globally, but businesses cannot ignore the consumers preference in which ever market they want to pursue. Here's a great commentary on what Facebooks' competition is like in Vietnam</div>

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Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views

www.linkedin.com/groupItem

worldwide marketing social india linkedin #ROISM social media business

shared by Steven Groves on 27 Apr 12 - No Cached

Steven Groves on 27 Apr 12

Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz

<div class="cArrow"> </div><div class="cContentInner">Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz</div>

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First-Click, Last-Click Attribution Model For Social Media - 1 views

www.mediapost.com/...-attribution-model-for-so.html

social media metrics measurement LTA #ROISM business strategy

shared by Steven Groves on 23 Mar 12 - No Cached

Steven Groves on 23 Mar 12

Great article on how the push/pull between LTA and other measurement tactics can vary

<div class="cArrow"> </div><div class="cContentInner">Great article on how the push/pull between LTA and other measurement tactics can vary</div>

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