Group items tagged business social - ROI of Social Media

Can't Buy Me Love: Social Media Needs Creativity, Not Money, To Buzz - 0 views

www.mediapost.com/publications

marketing social media business

shared by Steven Groves on 14 Mar 11 - No Cached

Steven Groves on 14 Mar 11

"The study finds "zero statistical correlation between media expenditures, either total or digital, and brand sentiment." The creative-feel and message-look drives positive buzz around a brand, along with how companies spend ad budgets."

<div class="cArrow"> </div><div class="cContentInner">"The study finds "zero statistical correlation between media expenditures, either total or digital, and brand sentiment." The creative-feel and message-look drives positive buzz around a brand, along with how companies spend ad budgets."</div>

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Social Media Marketing in Mobile-Oriented Countries - 1 views

www.emarketer.com/Article.aspx

social media business marketing indonesia

shared by Steven Groves on 03 May 11 - No Cached

Steven Groves on 03 May 11

One of the places I enjoy working best is with friends in Indonesia - interesting data

<div class="cArrow"> </div><div class="cContentInner">One of the places I enjoy working best is with friends in Indonesia - interesting data</div>

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Marketing ROI and Effectiveness Group News | LinkedIn - 0 views

www.linkedin.com/news

effectiveness linkedin ROI #ROISM social social media facebook business

shared by Guy Powell on 20 Oct 11 - No Cached

Guy Powell on 20 Oct 11

INteresting stats on Twitter usage and behavior twitter

<div class="cArrow"> </div><div class="cContentInner">INteresting stats on Twitter usage and behavior twitter</div>

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Integrate The Online Marketing Experience - 0 views

www.mediapost.com/publications

social media business marketing ROMI ROISM

shared by Steven Groves on 09 May 11 - No Cached

Steven Groves on 09 May 11

Laurie Sullivan writes about Joshua Palau / VP Mkt at Comcast about the topic of integrated media and marketing measurement across channels.

<div class="cArrow"> </div><div class="cContentInner">Laurie Sullivan writes about Joshua Palau / VP Mkt at Comcast about the topic of integrated media and marketing measurement across channels.</div>

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Online Marketing Without Advertising - 0 views

www.mediapost.com/events

social media strategy marketing consumer statistics business

shared by Steven Groves on 28 Sep 11 - No Cached

Steven Groves on 28 Sep 11

79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content

<div class="cArrow"> </div><div class="cContentInner">79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content</div>

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Top metrics used in evaluating and optimizing marketing performance - 1 views

www.marketingsherpa.com/article.php

business social media marketing effectiveness

shared by Steven Groves on 02 May 11 - No Cached

Steven Groves on 02 May 11

"closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?

<div class="cArrow"> </div><div class="cContentInner">"closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?</div>

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ROI of Social Media as seen by MGD Advertising [INFOGRAPHIC] - 0 views

www.mdgadvertising.com/...dg_advertising_infographic.png

infographic socialmedia ROI business

shared by Steven Groves on 14 Oct 11 - No Cached

Steven Groves on 14 Oct 11

MGD collect a bunch of ROI related stats and built an awesome Infographic

<div class="cArrow"> </div><div class="cContentInner">MGD collect a bunch of ROI related stats and built an awesome Infographic</div>

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Jaiku & Buzz - no longer a part of the technology world of here and now - 0 views

googleblog.blogspot.com/...fall-sweep.html

google social media marketing business