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sterling doak

Pay Per Click Advertising - PPC Programs - 0 views

www.seoconsultants.com/...pay-per-click-programs.asp

advertising campaign click pay per ppc

shared by sterling doak on 30 Jun 08 - Cached
  • in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
    • sterling doak
      sterling doak on 30 Jun 08
       
      Really? Because they don't have other things to do, right?
  • The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
  • Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
  • ...4 more annotations...
  • Tip: A custom prepared PPC campaign by an SEO Professional is still the best approach to pay per click. A large corporation can save substantial amounts and maximize performance by outsourcing to an SEO Consultant.
  • Wordtracker
  • Tip: Avoid bidding wars by searching for more specific multiword, targeted keyword phrases.
  • having your keywords placed in the title is a good decision usually
  • sterling doak on 30 Jun 08
     
    PPC ad campaigns.
Mike Henderson

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views

adage.com/...article

branding search marketing seo socialmedia advertising linkdump

shared by Mike Henderson on 03 Nov 09 - Cached
  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
  • ...5 more annotations...
  • The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
  • the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
  • brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
  • "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
  • "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
  • Mike Henderson on 03 Nov 09
     
    The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
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