mainstream media brand authors from the likes of CNN and the New York Times start conversations and drive a disproportionately high number of Twitter trending topic
HP's Social Computing Research Group
72%) of those accounts belonged, not to prolific tweeters or those will mass followings, but to mainstream media brands such as CNN Breaking News (@cnnbrk) and New York Times (@nytimes)
iPlayer V2 hosting platform was also designed to scale across multiple platforms
Actual Availability,
scaling to 1.5 million users,
15 million page views delivering over 1.1 billion(!) minutes of video each month
Two years ago when we launched iPlayer our goals and challenges were largely technical - scalability, reliability, video encoding
next set of challenges was not so much technical as social
"As people begin moving from television to the web, what happens to the role of the linear TV scheduler as the tastemaker
platform capable
the scheduler is the leading tastemaker.
iPlayer does a fine job of satisfying the time-shifted desires
BBC schedulers create the desire to watch a programme; iPlayer lets you see it at a time that's convenient to you
what if you no longer watched linear TV? Who becomes the tastemaker then?
largely theoretical problem
iPlayer home page that feels almost more like an application than a traditional web site
in the world of YouTube where there is no master scheduler who can shape demand.
clear evidence that linear TV created the demand while iPlayer satisfied it.
wanted it to become a driver of demand, s
The question then is, in a world which cannot be driven by schedulers
if schedulers are going to be augmented by your friends as drivers of consumption in the future, the challenge for the team was to integrate friends and social into the iPlayer
delights both early adopters and the mainstream audience.
folded your personal experience into the fabric of the main site
o integrate with Facebook and other social networks
make the recommendations and social graph visible within iPlayer,
addition of course to any external activity.
solution we came up with was to create a BBC login - known as BBC iD
can then connect with Facebook, Twitter
expandable Favourites zone
designed Favourites to be like your mail Inbox, showing the total number of items, how many are newly arrived,
rely on Favourites to give me a constant stream of things to watch
ll your favourites and other settings can roam across all the devices on which you use iPlayer.
So now if I'm bored sitting in a train on the way home, I can look for new programmes to watch, add them to my Favourites,
Personalised iPlayer home page
default view that everyone sees to something that's, well, just for you.
iPlayer traffic is doubling each year, it still only accounts for 2-3% of linear TV viewing.
Featured and Most Popular
For You and Friends:
iPlayer homepage into the tastemaker of your choice
connect iPlayer to your Facebook and/or Twitter social graph
Player home page to meet the needs of a mainstream audience looking for editorialised
My Categories
he iPlayer server will keep a lookout for any new content in your selected categories
big increase in live TV viewing in iPlayer - and with the upcoming World Cup being a huge driver of live online viewing
new Live Viewing page
fuel for the Friends drawer on the iPlayer home page
something that for some will be the killer feature of the new site
sync your iPlayer with theirs
Shout button - a
shouts only go to your Messenger friends who are in iPlayer right now
Watch with Friends is being added to the site in the next few weeks - stay tuned!
adaptive bitrate system
ch automatically adjusts
Adobe's upcoming Flash 10.1 release with H.264 hardware acceleratio
New iPlayer Desktop
Series Downloads and live radio & TV.
favourite programmes already downloaded to your computer ready to view when you're offline
Player Desktop will now automatically download every future episode for you
new feature in iPlayer Desktop for live TV
BBC's 17 network and national radio stations..
I am moving on to become CTO of Project Canvas, and this is the last major piece of work
Twitter is very good at creating those communities for shows that a lot of people are likely to be watching – a big football match, say, or some reality TV abomination – but if you’re watching something more obscure then there is only a slim chance that somebody else in your Twitter stream is doing the same
in March 2009, the site was almost brought down by 250,000 listens in one day during London's G20 protest
the spoken word can go social
Conversation has become very private
social networks really was an opportunity to innovate in the audio space.
judged the 14th most powerful person in UK media
Audioboo's iTunes-style micropayments model
Audioboo is to begin charging its heaviest users
charge a modest sum each year for extra recording time
currently limited to five minutes
Rock also has his mind on the company's second round of funding
wants to raise £2m
art of the investment strategy is to get some presence in America
traffic or usage data end in failure
gripe with the BBC is that they're more than happy to support the big-reach American companies, such as Twitter and Facebook, and yet not support small, focused, British startups